2025 Programmatic Playbook: Working Smarter Not Harder by Agital
Learn how top brands maximize returns with programmatic ads and cutting-edge targeting to stay ahead in digital advertising.
How I Found Internal Linking Opportunities With Vector Embeddings
Your step-by-step guide for using vector embeddings to identify internal linking opportunities at scale so you can confidently apply these techniques to your SEO strategy.
Programming Note: Rosh Hashanah 5785 – Happy & Healthy Jewish New Year
This is a programming note that Thursday and Wednesday are Rosh Hashanah, the Jewish New Year and I will be offline the next two days. I will be offline on Thursday and Wednesday, October 3rd and October 4th…
Chrome Data Usage for Rankings?
More that just tracking clicks?
Microsoft is about to change how Copilot ads appear and trigger
Microsoft Advertising will also start piloting two new generative AI features – diagnostics and performance snapshot – this month.
Case study: August 2024 Google core update and a recovery plan
Learn the SEO impact of Google’s August 2024 core update, how to diagnose traffic drops and ways to recover lost visibility.
Improve your Shopify store’s visibility with AI in Yoast SEO
Standing out in the crowded marketplace is crucial for any online store. For Shopify merchants, optimizing SEO titles and meta descriptions is an important step in gaining visibility and attracting potential customers. AI-driven tools like Yoast SEO for Shopify have made this process more efficient and impactful. The role of SEO titles and meta descriptions […]
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19 keyword mining tools and strategies for PPC campaign growth
Discover 19 innovative tools and strategies to find fresh search terms for your PPC campaigns and gain a competitive edge.
Amazon Advertising guide: How to reach customers and sell more
Learn the ins and outs of Amazon Ads, plus ad types, targeting options and best practices, whether you sell products or offer local services.
Bing Generative Search Experience Rolling Out
Microsoft announced it is now rolling out the Bing generative search experience and to more sets of informational queries. Also, Bing updated its Deep Search saying it is faster and powered by GPT-4o and some in-house distilled models.
Google Warning On JavaScript-Generated Product Markup
Google has updated its developer documentation to warn about sites using JavaScript-generated Product markup and that the search company recommends putting Product markup in the initial HTML for best results.
October 2024 Google Webmaster Report
This month may have been one of the most volatile Google Search ranking months I reported about ever. Google completed its August 2024 core update, and then we had countless unconfirmed ranking updates, tweaks, or volatility – whatever you want to cal…
Google Search Location Carousel Moves Map On Scroll
Google is testing a dynamic map feature in Google Search that will update the map as you scroll through the location carousel. The location carousel has content like neighborhoods, things to do, transport, airports and more.
Bing Testing Replacing Ad Label With Sponsored Label
Microsoft seems to be testing replacing the hard to see ad label with a longer sponsored label in the Bing Search results. So instead of it saying “ad” next to the search ads, it is testing showing “sponsored” text next to the search ads.
Chrome just a Surveillance Machine?
More that just tracking clicks?
Is Google using Chrome for mobile-first indexing and user signals?
SEO expert Cindy Krum explains how she believes Google is using Chrome user data for rendering, indexing, ranking and beyond.
First-party data checklist for marketers by Digital Marketing Depot
Start mapping out what a first-party data strategy looks like for your business.
Bing expands generative search experience and Deep Search
Bing generative search experience now works for informational queries.
Retailers: Google is becoming your new category page
Google’s ecommerce search results now resemble Amazon-style category pages. Retailers must adapt by prioritizing product pages for SEO.
How to create a roadmap for your PPC clients
Learn the six stages to building a PPC roadmap that delivers business outcomes, from setting goals to scaling and continuous optimization.