Bing expands generative search experience and Deep Search

Bing generative search experience now works for informational queries.
Retailers: Google is becoming your new category page

Google’s ecommerce search results now resemble Amazon-style category pages. Retailers must adapt by prioritizing product pages for SEO.
How to create a roadmap for your PPC clients

Learn the six stages to building a PPC roadmap that delivers business outcomes, from setting goals to scaling and continuous optimization.
How to use Google Trends to analyze your competitors’ brand engagement

Track brand search patterns and identify media placements that drive growth using Google Trends to gain a competitive edge.
Bing Search Getting Dates/Times Wrong In Search Results Too?
We’ve covered Google Search showing the wrong date and time on search result snippets countless times on this site. Well, Bing Search can get it wrong too – at least sometimes.
Sticky Google Search Console Performance Report Filters
Google has updated its performance reports in Google Search Console to have the filters you set, stick. Meaning, the next time you go back to the report, it should be where you left it, with all the filters you set. You can of course reset the filters …
Google Again On When To Use Noindex Or Canonical (Or Both)
Google’s John Mueller was asked about if it is still okay to use noindex and canonicals at the same time and when to use one or the other. This is a topic we covered several times here over the years but I spotted a new Reddit thread with John’s commen…
Google: Don’t Use Generic Server / CMS Holding Pages For New Sites
John Mueller, a Google Search Advocate, said on Reddit, that he does not recommend you use generic server or CMS holding pages for new sites. Instead, either “keep DNS disabled or put up a custom holding page.”
Google Ads Outage This Morning Being Restored
Google Ads had an outage that started at around 3am ET on Tuesday October 1st. The issue is now mostly resolved, but many advertisers were unable to access their Google Ads accounts and campaigns for a few hours this morning.
New feature: Yoast AI Generate released on Yoast SEO for Shopify!
It’s the moment you’ve all been waiting for: today, Yoast AI Generate launches on Yoast SEO for Shopify! Yoast SEO’s AI features are designed to ensure all our customers can benefit from smarter SEO solutions that save time and effort. The tool is perfect for adding finishing SEO touches to your content. What does Yoast […]
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Will Google’s defense hold up against DOJ antitrust claims?

Google’s argument that its advertising practices benefit customers and are not anti-competitive faces a big challenge in seven key areas.
Google Search Console Performance report filters now stick

There is a “reset filters” option to remove the filters you previously set.
Daily Search Forum Recap: September 30, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
The Google Search ranking volatility won’t calm down…
Keyword research for SEO: The ultimate guide

Keyword research should focus on revenue generation, not just traffic. Here’s how to turn keywords into business assets that drive growth.
Why you should turn off optimized targeting in GDN today

This Google feature sounds too good to be true, and it mostly is. Here are the pitfalls and how to navigate them.
Google Search Ranking Volatility & Shuffles This Weekend
Google will not, refused to, calm down, and the ranking volatility, the shuffling of the search results, remains constant. This weekend, probably starting on Friday, September 27th, through the whole weekend, we are seeing even more signs of movement …
Winning the 2024 holiday retail season: A macro approach

Prepare for a strong holiday season with actionable tips based on insights from past ecommerce trends and consumer behaviors.
Another Interview With Google’s Search Liaison: Big Brands, UGC Content, AI Overviews & Future
Danny Sullivan, the Google Search Liaison, has been interviewed again – this time by Alyeda Solis. It is pretty similar to my interview with Google’s Search Liason, but this one is recorded and available for everyone to watch.
Google Shopping Interface Updated With Expandable Refinements
Earlier this month, we reported that Google was testing a new Google Shopping Search interface. Well, Google may have rolled it out now. There is the new logo, with a more e-commerce like interface and then these large search refinement boxes.
Google Local Service Ads TCPL (Target Cost Per Lead)
Google seems to be rolling out a new bidding option for Local Service Ads named Target cost-per-lead (tCPL) bidding. Target cost-per-lead (tCPL) bidding is a semi-automated smart bid strategy. You set your desired average cost per lead, and Local Servi…