Bing Testing Bing Button
Microsoft is testing placing a Bing button on the Bing Search home page. This is both under the search box and then as you start to type, it is in the bottom of the expanded autocomplete drop-down box.
Google Ads Send Message On WhatsApp Tests
Google Ads is testing variations of its Click-To WhatsApp Messages feature. This feature is only available in select regions, but it allows you to enable searchers to click on a “send message on WhatsApp” button. Google is testing various styles of tha…
Google Tests Local Services Ads Without Attorney Photos
Google is reportedly testing showing Local Service Ads (LSAs) without a photo of an attorney or attornies. Instead, Google can show a photo from its business profile or law firm and not of its attornies.
Google Search From The Web Carousel Cards
Google is testing another variation of “from the web” sections in its search results. This one is more for local queries, where Google shows a carousel of cards snippets titled “From the web.” They can come up for [near me] types of queries but I am no…
Google Tests Videos In Knowledge Panel Image Carousels
Google seems to be testing showing videos, videos from YouTube, in the image carousels within the knowledge panels. Generally, Google will only show images in this carousel but now Google is showing playable videos from YouTube.
Change Who Pays: New Google Ads process for client account transfers
You will no longer have to contact your Google Ads support team to transfer client accounts to another agency.
Google rolls out new AI-organized search results, AI Overview links
Google’s organized search results will let you see content and perspectives from all around the web – articles, videos, forums and more.
Google AI Overview ads launch on mobile in U.S.
The sponsored AI Overview ads will appear below the organic AI-generated answer. Will this positioning be good or bad for advertisers?
Google Lens to add Shopping Ads this year
Shopping Ads will appear along with the Google Lens visual search results, which are also getting a new design today.
Google Discover disruption, not showing new content?
There seems to be an issue with Google Discover where new content isn’t showing. It’s unclear how widespread of an issue this is.
Content length, depth and SEO: Everything you need to know in 2025
Here’s why you should focus on creating valuable, unique content that answers users’ questions effectively, regardless of word count.
Branded keywords: How Google Ads drives up CPCs
Rising CPCs on branded keywords? Here’s why Google’s push for PMax and AI-driven auctions are inflating costs and reducing efficiency.
BrightonSEO October 2024
On 3rd October 2024 I gave a talk at BrightonSEO entitled Enhance and elevate your SEO knowledge through experimentation & moonlighting. In this talk I spoke about my how I navigated different side projects over the years that helped me experiment with my SEO skills as well as apply what I learned from those projects […]
The post BrightonSEO October 2024 appeared first on Yoast.
Record-Breaking Google Search Ranking Volatility Continues Into October
Surprise, surprise, the heated Google Search ranking volatility has continued into October. This is the longest ongoing period of heated Google Search ranking volatility we had ever recorded according to data provided by me from Semrush and it continu…
How to use social and forum data to inform next-level SEO strategies
Enhance your SEO using nontraditional data sources like TikTok, Reddit and Pinterest for real-time audience insights and market intelligence.
Microsoft Advertising New Ad Experience, Diagnostics & Performance Snapshot
Microsoft announced a new streamlined experience below Copilot’s organic response and two new capabilities, diagnostics and performance snapshot. Microsoft sent a low resolution screenshot of how the ads in the Copilot results will appear.
Google Testing Search Instead For Section
Google is testing replacing the “People also search for” box with a “Search instead for” box. I think this is just a title change because the functionality looks equivalent to the previous version.
Google: SEOs Can Help Shape Client Policies & Decisions On AI Bots
Google’s John Mueller said that SEOs are in a great place because they understand how crawlers work, how the controls work, and they can help their clients decide on their AI policies and decisions as they navigate this new era of AI bots.
Google Ads With Images & Map Carousel
Google is testing an ad format for Google Ads where you swipe over a carousel of images, eventually leading to a map. When you click on the map, it takes you to the Google Business Profile in Google Maps.
Happy 14th Birthday BingBot
Fabrice Canel from Microsoft posted on X this week that BingBot turned 14 years old. Yea, 14 years of crawling the web. Fabrice wrote, “Happy 14th Birthday, BingBot! You’ve been crawling ð·ï’ the web and bringing us the best search results for over a …