Google AI Mode Button Now In Search App
Google has added the AI Mode button to the Google Search App. I am not sure if this is super new, as I don’t use the Google app all that often.
Bing Webmaster Tools Performance Report Adds List By Device & Country
Microsoft has added two new options to the Bing Webmaster Tools Search Performance report. There is a new list by for “device” and for “country,” which was added to the existing “keywords” and “pages” options.
5 Overlooked BOFU Formats That Convert [Free Checklists & Frameworks]
Most BOFU content advice focuses on product roundups, comparisons, and alternatives. Learn where they fall short and how to match other formats to real buyer intent and business goals.
What is Query Fan-Out in SEO (AiSEO)
Disclosure: Hobo Web uses generative AI when specifically writing about our own experiences, ideas, stories, concepts, tools, tool documentation or research. Our tool of choice for this process is Google Gemini Pro 2.5 Deep Research. This assistance he…
Inference Optimisation – Build Your Own Legitimate Perpetual AI -Powered Content Machine
This is a forward-looking framework that moves beyond traditional search engine optimisation (SEO) into a new discipline called “Answer Engine Optimisation” (AEO). Not GEO (Generative Answer Optimisation) – which is a marketing gimmick.
Read the full a…
Daily Search Forum Recap: August 6, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search rankings are shaking up again, after a day or so of cooling…
You Need To Be Clear About Publisher Intent For SEO
If you’re reading this in 2025, don’t waste your time searching for explanations of publisher intent on the Web. You won’t find them. Everyone writes about “searcher intent” (and that’s a hodge-podge of bizarre ideas…
Google Search Ranking Volatility Calmed For Just A Second & Heated Again
I am seeing a huge spike in chatter within the SEO industry over the past 24 hours. This comes a day or so after we saw some Google search ranking volatility cooling, only to see that volatility spike again the following day.
Google Search Rolling Out Sticky Search Bar As You Scroll
Google seems to be rolling out a sticky search bar, so as you scroll down the page, the scroll bar sticks to the top. Google actually made this official in 2018, but then eventually stopped and now it seems to be back.
Google Ads Updates EU Political Content Policy For September 2025
Google sent out an email and posted an update that it will update the Political content policy for Google Ads to include the following regional restriction for the European Union (EU). This goes into effect in September 2025.
Google Ads On If Negative Keywords Train Smart Bidding
Google’s Ginny Marvin, the Google Ads Liaison, was asked if negative keywords are included in the algorithms to help train smart bidding. Ginny Marvin responded, saying they are one of the criteria the system checks for campaign and ad group eligibility.
Google Tests AI Mode Tab Icon With Divider
Google is testing adding an icon and a line separator/divider for the AI Mode tab under the search bar. Google always placed the AI Mode tab at the first spot on the left, but now it is testing making it stand out even more with an icon and this divid…
Ask Anything In AI Mode Within Google Product Search Listings
Google is testing the Ask Anything In AI Mode feature, which we saw in the people also ask, now in the Google Search product listings. So when you click on a product, there is a new section named Ask Anything In AI Mode.
Google Posts Creation Tool Refresh Now Live
Google has rolled out an update to the Google Business Profiles Google Posts creation tool. We covered Google testing these changes earlier but now it is officially live as of late Friday.
Google AI Overviews Within AI Overviews
Did you know that Google can show AI Overviews within AI Overviews. We’ve seen AI Overviews in people also ask, we’ve also seen AI Mode in people also ask. But to show AI Overviews within an AI Overview, seems a bit redundant.
Google: We Did Not Confirm We Use MUVERA
Gary Illyes said that despite what people are saying, he did not confirm Google uses MUVERA – Multi-Vector Retrieval via Fixed Dimensional Encodings. He said that Google might use something like it in Google Search but he did not confirm that Google ac…
Microsoft Advertising Audience Planner Updated
Navah Hopkins, the Microsoft Ads Liaison, posted about new updates released to the Microsoft Advertising Audience Planner. Hopkins said her favorite feature of this tool is that it can tell you if you “have an unwinnable math problem.”
Google Search Indexing & Ranking Near Me Google Maps Results
It looks like Google Search is indexing and also ranking Google Maps search results pages for some [near me] types of queries. Google is listing these Google Maps search results directly in the Google search results.
Google AI Catch Up
Similar to the AI Audio overviews in Google Search, Google is testing “AI Catch Up.” These give you summaries of the highlights from the latest game you Googled to get the score and other highlights.
Google Ads Sitelinks Impact Performance Max Ad Strength
Did you know that your sitelinks in your Performance Max (PMax) campaigns can impact the overall ad strength? Google actually has a help document that lists that and the ad strength widget in Google Ads now lists ad strength.