Google Search Ranking Volatility Shakes Up
This weekend I am seeing a spike in chatter within the SEO community on the topic of, you guessed it, Google search ranking volatility. Truth is, it really has not calmed down and the heated Google search results have been ongoing for about 6 weeks no…
Google May Be Using Generic & Undocumented Google Crawler
There are numerous reports that Google may be using a more generic and undocumented Googlebot, Google crawler. The crawler user agent is just named “Google,” and it is not listed in any of the documented crawlers that Google has provided.
Google Ads Tests Horizontal Line Above Sponsored Results
Google is testing a horizontal line about the search ads, the sponsored results, within the Google search results. We’ve seen Google show a blue side color on these ads, we’ve seen animated horizontal lines and lines separating the sitelinks in ads as …
Google’s Gary Illyes Interviewed On AI Search, Content & SEO
Kenichi Suzuki and Rio Ichikawa from Farber Company in Japan sat down with Gary Illyes of Google to interview him on AI Search, AI content, SEO and other topics. It is a good interview, it is in English, so I wanted to share it here.
Google Search Testing Deep Dive Button
Google seems to be testing a new “Deep Dive” button in the search results. This button is on some of the knowledge panels, specifically, this one is for a movie panel. When clicked, it gives you some bullet points on the highlights of the movie.
Daily Search Forum Recap: August 8, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
OpenAI announced GPT-5 and Microsoft Copilot is using it already…
Search News Buzz Video Recap: Google Clicks To Sites Stable, Volatility Cooled & Heated, AI Mode Ads, GPT-5 & Sullivan Drops Liaison
This week, we covered the ongoing Google search volatility, which cooled for a bit and then got heated again. Google’s Liz Reid said that website clicks from Google are relatively stable since launching AI Overviews, but no one believes them. Google di…
Google Ads For Performance Max Gains New Controls & Reporting
Google announced a number of new Google Ads Performance Max controls and reporting features. They include new controls such as campaign-level negative keyword lists, more search theme limits, more demographic targeting, and new reporting for customer’¬…
Bing Webmaster Tools Performance Report Gains 24 Months Of Data & More
Bing not only added new filters by device and country, but also Bing added several more months of historical data – from 16 months to 24 months of data to the Bing Webmaster Tools search performance reports. Plus, Bing also added Keyword trendlines at …
Google AI Mode With People Also Search For
Google is testing adding the “people also search for” section within the Google AI Mode results. This shows below the link cards on the right, and shows other queries people use related to the search query you entered into AI Mode.
Google Analytics Code On Wrong Site Won’t Hurt Your Google Rankings
Did you ever see your Google Analytics code, for your website, on someone else’s site? It happens for some reason here and there. But if it does, there is no reason to worry that it will impact your SEO or Google search rankings.
Microsoft Copilot Now Using OpenAI’s GPT-5 (Did Bing Get An Upgrade Too?)
Yesterday, OpenAI announced GPT-5 and it is free for all users within ChatGPT and other platforms. That includes Microsoft Copilot, which now is also using GPT-5’s models.
How to Speed up Content With AI — Whiteboard Friday
In this Whiteboard Friday, Andy Chadwick explains why content still matters in the age of AI and reveals his 6-step framework to write faster, add personality, and maintain your authentic voice.
Google: Clicks To Websites Relatively Stable With AI Overviews (Is It Flawed?)
Google’s Liz Reid, in response to all the third-party studies, wrote on the Google blog, “Overall, total organic click volume from Google Search to websites has been relatively stable year-over-year.” There was no specific data shared, Google did not …
Apple Business Connect Supports UTM Parameters For Action Links
Apple sent out an email update to some of those using Apple Business Connect to announce that it now supports UTM parameters for action links. This means you can more accurately track and report on clicks from Apple Maps to your business and the subseq…
Google Ads API Version 21 Now Available
Google has released version 21 of the Google Ads API, this is a major release with dozens of updates. Updates include AI Max for Search campaigns, PMax changes, reporting updates and much more.
Bing Search Tests Moving Search Tools By Search Box
Microsoft is testing moving the search tools links that is typically below the search box, to above the search box. At least I think that is where Bing places those search tools.
Google AI Mode Button Now In Search App
Google has added the AI Mode button to the Google Search App. I am not sure if this is super new, as I don’t use the Google app all that often.
Bing Webmaster Tools Performance Report Adds List By Device & Country
Microsoft has added two new options to the Bing Webmaster Tools Search Performance report. There is a new list by for “device” and for “country,” which was added to the existing “keywords” and “pages” options.
5 Overlooked BOFU Formats That Convert [Free Checklists & Frameworks]
Most BOFU content advice focuses on product roundups, comparisons, and alternatives. Learn where they fall short and how to match other formats to real buyer intent and business goals.