Business Insider To Use AI To Publish Quick News Stories
Business Insider posted a disclaimer about a new AI pilot where it will use “a custom GPT to help publish quick news stories.” This custom GPT was trained on the style of how Business Insider journalists write and will all be edited by an editor at Bu…
Google Tests Image Animation For Search Ads
Google is testing an animation, where an image asset slides into the sponsored results listing. So it turns a pure search text ad into a text ad with an image that slides in from the right side of the screen.
Bing Tests Expandable Favicon On Hover Over
Microsoft is testing expanding the favicons in the Bing Search results interface when you hover your mouse cursor over the search result listing and/or ad.
Introducing social channels in Search Console
Today, we are excited to announce a new experiment in Search Console that offers site owners a unified
view of their Google Search performance across their websites and social channels. With this update,
we are expanding the S…
Building A Web Strategy To Outgrow Google
[ Summary ] Website owners and marketers are blaming Google’s AI changes for lost traffic—but the real issue is dependence on Google itself. You can reclaim control by exploring other search engines, browsers, and visibility channels. Stop waiting for …
Search News Buzz Video Recap: Google Search Volatility, AI Mode Taking Over Search, Search Console AI Configurator & 22 Year Anniversary
This week, we, of course, covered the ongoing Google Search ranking volatility. Google is now blending AI Mode directly into AI Overviews. Google’s home page search bar added a new upload feature to take you into AI Mode…
Google API Doc Hints Service Areas Not A Local Ranking Factor
Over the years, we have written that service areas are not used as a local ranking factor by Google Search. Well, the API leak document also implies this to be true.
Google Search Console Performance Report Tests AI Powered Configurator
Google is testing a new AI-powered configuration tool, as it calls it, to help you build instant reports based on your natural language questions. So basically Ads and Analytics Advisor but for Search Console, plus this just builds reports and doesn’t …
Google Search Console Average Impression Increased For Many
If you look at some of the profiles/sites in your Google Search Console performance reports, you may notice a significant increase in the average position being reported. This happened when Google removed the num=100 parameter and is likely due to scra…
Google Merchant Center New Regional Member Pricing (Beta)
Google Merchant Center is now beta testing regional member pricing, where you can offer different member prices based on the shopper’s regions. This will essentially override the member price in the regional inventory feed.
Google Ads Learn More Button At Top Right
Google Ads may be testing placing an ad extension button at the top right of the sponsored result on the desktop interface. This button, in this example, shows the text “Learn more.”
Did We Pass Peak AIO? — Whiteboard Friday
Has Google reached “Peak AI Overview”? In this episode of Whiteboard Friday, Tom analyzes late 2025 data, revealing a drop in AIO frequency for informational queries and a new trend of AI results appearing below position one.
How do people use AI assistants?
Carried by the inertia of “search query” mentality, AI SEO professionals often oversimplify how people interact with their AI assistants in chat sessions. To help us define the primary interaction types we surveyed the major AI platforms and compiled the following list AI chat type list: Funnel Mode Let’s flip that around and reorganize it […]
Daily Search Forum Recap: December 4, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search rankings are volatile again and heating up. Plus…
Google Search Ranking Volatility Heats Up December 3rd & 4th
I am seeing some signs of a Google Search ranking update and intense volatility that kicked in late yesterday. The SEO community started chattering about it over the past several hours and some of the tools are showing a spike in volatility with the Go…
Google Ads WhatsApp Support Notifications
Google Ads may be testing the ability to subscribe to support updates via WhatsApp. Google has rolled out a new option to get real-time support case updates directly on WhatsApp, at least some folks are seeing this.
Google Discover Gains AI Mode Features
Google is adding more AI features to Google Discover, specifically pushing people from articles in Google Discover into Google AI Mode. When you click on an article from Google Discover and then click on the three dots at the top right of the screen, y…
Google Search Console Performance Reports & Page Indexing Delayed Again
I know, we just reported the page indexing report within Google Search Console is very delayed, about two weeks. Well, it is still delayed two weeks, I thought it would catch up by now, but it only got three days of data and then stalled again. And th…
Bing Tests New Search Bar With Advanced Tools Menu
Microsoft is testing a new search bar with a more powerful tools menu button. This tools menu is larger, has a plus sign and gives you options to click search with your voice, search with an image and even make an image.
Streamline your Search Console analysis with the new AI-powered configuration
The Search Console Performance report is a powerful tool to analyze organic search traffic, but finding
the exact data you need can take more time than you’d like. Today, we’re excited to announce an experimental
feature in th…