How To Replace Your Lost Google Traffic
In mid-2023 we told subscribers to our SEO Theory Premium Newsletter that 8 years’ Bing traffic growth vanished after Bing integrated ChatGPT into its search results. That was a foreshadowing, we said, of what Web publishers could expect if Googl…
Google Ads Come To AI Mode & AI Overviews Desktop
Google is now pushing search ads on AI Mode and the desktop version of AI Overviews. Google’s Vidhya Srinivasan said at Google Marketing Live, “we’re expanding ads in AI Overviews to desktop, and bringing ads to AI Mode to create new opportunities for …
New Google Ads Smart Bidding Exploration: Bidding Update
Google announced a new bidding update to Google Ads named Smart Bidding Exploration. Google said this is the “biggest update to bidding in over a decade.”
Google Ads New AI Tools & Agentic Capabilities
Google announced a number of AI-related features to help advertisers create and manage their ads account across Google Ads and Merchant Center. These include new AI tools for creating ads and creatives and also agentic capabilities to help you with th…
New Google Docs On Using AI Generative Content & AI Search Features
Google has published two new help documents on the topic of AI; one on guidance on using generative AI content on your website and the second on AI features and your website. Google also published a blog post on the topics over here.
Bing Tests Double Border Search Box
Microsoft is testing a double border style around the Bing Search box. This goes around the main search box but not the auto-complete box, I believe.
How To Create an Integrated Strategy That Increases Brand Mentions and Visibility [Mozcon 2025 Speaker Series]
Is your SEO strategy falling flat in an AI-driven search world? Learn how integrated campaigns can boost brand mentions and visibility across every key channel.
Google AI Mode Live In US: Tests Deep Search, Live Search, Personalization, Custom Charts, Shopping & Agentic
Google had a lot of news out of Google I/O, as you would expect. The big item, which we predicted, was that AI Mode is now available to all US searchers without having to opt into it within Search Labs. Plus, Google is testing a number of new features…
Google AI Overviews Expand Again & Lead To 10% Query Growth
Surprise, surprise, as I called it, Google is expanding AI Overviews into more regions. I mean, we saw this being leaked a couple of weeks ago, so it is not shocking news. But at I/O, Google said AI Overviews are “now available in more than 200 countri…
Google I/O 2025 Search Ranking Volatility Heats Up
Google Search seems to be super volatile today and yesterday, so I will call this the Google I/O 2025 Google unconfirmed update. I am seeing a spike in chatter within the SEO community along with many of the tools showing super heated volatility within…
Google AI Overviews Tests Hidden Links
Google seems to be testing hiding the citations, link icons, for the AI Overviews default view. So when the AI Overview first loads in the Google Search results, the link icon is hidden.
Google Business Profiles Bug Hides Right Knowledge Panel
For the past few weeks or so, Google has a bug where the right side knowledge panel goes missing for business owners when you try to bring up your business listing in Google Search. This is not impacting everyone and it can be random but Google is supp…
Google AI Overviews With Author Names & Citations
Google seems to be testing showing author names and website citations in the AI Overviews. I am honestly not sure if this is new but Christian Kunz said it was and posted about it on his blog and on X.
Top ways to ensure your content performs well in Google’s AI experiences on Search
As a site owner, publisher or creator, you may be wondering how to best succeed in our AI search
experiences, such as AI Overviews and our new AI Mode.
The underpinnings of what Google has long advised carries across to …
Last Click Attribution is Dead: Here’s How to Fix it [MozCon 2025 Speaker Series]
Tired of last-click attribution stealing all the credit? Learn how to build a smarter, full-funnel model that finally proves SEO’s true impact
Google Search Tests Link Icon Box With Anchor Feature
Google is testing a new link feature in the search results, it is in the form of a link box, in the search result snippet, that when you click on it, it anchors you down on the page to a specific portion of that text.
Google Tests Removing Site Names From Search Results
Google is testing removing the site names from the search result snippets and just showing the site’s URL at the top – title link – position of the snippet.
Google Tests Search Results Links In Light Blue Cyan Again
Google is once again testing a light blue color, cyan, for its title links in the search results. Google tested this on and off quite a lot over the years, but Google is testing it again.
IndexNow Works With Product Schema; Shopify & Soon Amazon
Microsoft Bing announced some interesting updates for IndexNow including how it works now with product schema and that Shopify now supports it and soon Amazon will. This will help Bing and search engines that use IndexNow have more accurate and up-to-…
Google Ads Graphs Gain Embedded Performance Explanations
Google Ads has added explanations for your performance changes directly in the charts and graphs in your Google Ads console. You can click the highlighed section of the graph to see explanations for your performance changes, like cost increases or decr…