AI

Chrome Screen AI Protos

Dan Petrovic

├───aocr│ └───google_ocr│ └───engine│ └───page_layout_mutators│ group_rpn_text_detection_mutator_runtime_options.proto│├───aphotos│ └───vision│ └───visionkit│ ├───drishti│ │ hexagon_delegate_calculator.proto│ ││ ├───engines│ │ └───proto│ │ audio_classifications.proto│ ││ ├───pipeline│ │ ├───drishti│ │ │ └───calculators│ │ │ tflite_task_object_detector_calculator.proto│ │ ││ │ └───proto│ │ face_cascade_options.proto│ │ hand_tracking_result.proto│ ││ └───text│ └───proto│ text_orientation_tracker.proto│├───chrome│ └───accessibility│ └───machine_intelligence│ └───chrome_screen_ai│ chrome_screen_ai.proto│├───frameworks│ └───client│ └───data│ data_annotation.proto│├───google│ ├───api│ │ inclusion.proto│ │ visibility.proto│ ││ ├───internal│ │ └───visionkit│ │ […]

ecommerce machine-learning SEO

RexBERT

Dan Petrovic

RexBERT is a domain-specialized language model trained on massive volumes of e-commerce text (product titles, descriptions, attributes, reviews, FAQs). Unlike general-purpose transformers, it is optimized to understand the quirks of product data and the way consumers phrase queries. For a technical SEO professional, this means better alignment between how search engines interpret product content and […]

Google

Annotated Page Content (APC)

Dan Petrovic

1. Introduction What is APC? Annotated Page Content (APC) is a structured and actionable representation of a webpage’s content and layout. Its primary function is to enable a deep understanding of page structure, content, and interactive elements by downstream clients, who can receive the information as a protobuf tree. Core Principles APC is designed with […]

Technical SEO

Deconstructing DomDistiller: How Chrome’s Reader Mode Algorithm Impacts Technical SEO

Dan Petrovic

Chrome’s “Reader Mode” and its underlying engine, DomDistiller, provide a transparent look into the principles of machine readability. It’s a valuable, real-world model of how a sophisticated Google technology parses, evaluates, and isolates main content from boilerplate. Understanding its mechanics is not about optimizing for a browser feature; it’s about reverse-engineering a proxy for how […]

AI and SEO

Everything you need to know about AI citations vs backlinks

Ahad Qureshi

For years, backlinks have been the gold standard for building authority, driving link juice, and climbing up the SERPs. But with the rise of Generative AI, the search landscape is shifting. Instead of chasing endless links, visibility now also depends on something more intelligent: AI citations. This evolution means your brand can show up in […]

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