Google AdSense Dropping Session-Related Metrics
Google is sunsetting the session-related metrics for Google AdSense. Google said this includes all metrics that rely on ad sessions, such as “Ad sessions”, “Ad session RPM”, etc.
TimesFM-ICF
In-Context Fine-Tuning for Time-Series: The Next Evolution Beyond Prophet and Traditional Forecasting How Google’s TimesFM-ICF achieves fine-tuned model performance without training – and why this changes everything for production forecasting systems If you’re reading this, you’ve likely wrestled with time-series forecasting in production. Perhaps you’ve implemented Facebook Prophet for its interpretable seasonality decomposition, experimented with […]
Hobo Web Agentica
Stop guessing. Command your AI to perform expert SEO tasks with Hobo Web Agentica. Free prompts for deep analysis of competitors, pages & topical authority.
Read the full article here Hobo Web Agentica © Copyright 2006-2025 Shaun Anderson
Agentica: Invoking ‘Skills’ for LLMs and AI Assistants
This article is a record of a multi-stage dialogue with AI tools that deconstructed, analysed, and evaluated a novel methodology for interacting with Large Language Models (LLMs). The methodology, developed by me and named “Agentica” during…
Google Search Ranking Volatility Heated After August Spam Update
Over the past couple of days, especially since the Google August 2025 spam update officially completed, the Google search results have been rumbling. It is a bit hard to track due to the changes with the third-party rank checking tools, but there has b…
Cloudflare Tries To Give Sites A Way To Block Google AI Overviews – Will It Work?
Cloudflare announced Content Signals Policy, a new addition to robots.txt that allows you to express your preferences for how your content can be used after it has been accessed. This aims to block Google from using your content in AI Overviews, but Go…
Google Ads Dishonest Pricing Practices Policy Updates
Google is updating the Google Ads Misrepresentation policy concerning Dishonest Pricing Practices. This will require advertisers to disclose the payment model or full expense that a user will incur before and after purchase, and clarify any false or mi…
Google Search Live No Longer Requires Labs Opt-In Within US
Google announced that Search Live is now fully live in the US and no longer requires opt in to Search Labs. In July, Google released it on mobile in the U.S. for users enrolled in the AI Mode Labs experiment but now it is open to everyone in the US in …
Google To Label Some Search Ads With “Not A Government Website”
Google updated its Other restricted businesses: Government documents and services policy to say it may label some search ads to say, “Not a government website.”
Prompt: Analyse My Competitors Using Hobo SEO Analyser
Hobo Content Intelligence Engine DAY 1 – Update 1: V1: It takes about 24 hours for this methodology to propagate. Initial tests with Gemini Pro are showing a significant uplift in the strategic depth of SERP analysis. You don’t even need to cut and pas…
Bing Tests Colorful Lines In Search Results
Microsoft Bing is testing colorful lines and separator sections in the Bing Search results. The colors are in blue, orange and gray (and maybe more).
Bing Search Ads With Free Shipping Text Attributes
Microsoft is testing showing text attributes that can say things like “Free Shipping on Qualified Orders” with an icon next to the search ads on Bing Search. This is not just the CTA buttons that these ads have supported for a while but additional tex…
Google Search Tests Featured Stores Sponsored Ads Section
Google is testing a new sponsored ads section in the search results named Featured Stores. This reminds me of the from online stores but that was organic/free, not ads.
Google Search Testing Shaded Stock Price Interface
Google is testing a shaded box design for the stock pricing and information in the Google Search results. Google has these shaded designs in other areas as well but for now, this may just be a test.
Prompt: Rewrite My Page Using The Hobo SEO Rewriter
Prompt instructions for: Rewrite My Page Using The Hobo SEO Rewriter.
Read the full article here Prompt: Rewrite My Page Using The Hobo SEO Rewriter © Copyright 2006-2025 Shaun Anderson
Prompt: Check My Topical Authority in AI answers using Hobo SEO Researcher
This isn’t just another rank checker. It is a strategic intelligence framework designed to analyse the competitive landscape through the same lens as Google’s own core systems.
Read the full article here Prompt: Check My Topical Authority in AI answers…
Search Central Live Dubai 2025
For the first time, Search Central Live is coming to Dubai on October 21, 2025!
After events in Europe, Latin America, and Asia, we’re continuing our mission to help
you enhance your site’s performance in Google Search, live i…
What is Google’s Content Effort Signal?
Recent leaks like the content warehouse data leak from inside Google have given us the clearest picture yet of how the search engine truly values digital content. We were also told in the Google v. DOJ trial that “Most of Google’s quality signal is der…
Google AI Mode Travel Planning Gains More Features
Google AI Mode has had travel planning for some time but according to some in the travel industry, Google recently began rolling out more of these features in the wild. These include dynamic day-by-day trip plans, hotel add-ons, tickets, and dining st…
Google: Authentication For SEO Tools & Personal Crawlers
Google’s John Mueller posted saying “Authentication for your personal crawlers & SEO tools is going to be more and more of a topic.” I believe, but I can be wrong, this is alluding to the num parameter being disabled and how tools are having issues now…