Update: Google Says Big AdWords Quality Score Bug Is Fixed
Google said a fix was rolling out and that the work was completed Sunday, March 29. See updates below.
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Update: Google Says Big AdWords Quality Score Bug Is Fixed
Google said a fix was rolling out and that the work was completed Sunday, March 29. See updates below.
The post Update: Google Says Big AdWords Quality Score Bug Is Fixed appeared first on Search Engine Land.
Please visit Search Engine Land for the f…
Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany
Star ratings for specific products appear in product listing ads.
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5 PPC Testing Myths & Mistakes: How To Avoid Them!
Columnist Mona Elesseily has run a lot of landing page tests over the course of her career — and seen a lot of these mistakes repeated over and over again.
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First-Party Data And Search
What is first-party data, and how can you use this data to enhance your search campaigns? In part two of his multi-part series exploring the data landscape, columnist Alistair Dent tackles these questions.
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Bing Ads Unified Device Targeting Is Here: Explicit Smartphone Campaigns End This Week
The forced migration could lead to competing ad serving in your account if you haven’t take action.
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3 Awesome Things You Can Do With The AdWords Dimensions Tab
Columnist Pauline Jakober discusses the insights paid search marketers can glean from her favorite AdWords feature: the Dimensions tab.
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The Inside Scoop On AdWords Ad Rotation
Ad rotation is a powerful campaign setting in AdWords. Columnist and Googler Matt Lawson explains why you might want to rethink your current strategy.
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Need To Grow Your PPC Account? Look To The Search Queries
Many paid search marketers use Search Query Reports to identify negative keywords, but columnist Matt Umbro shows that these reports have the potential to do so much more.
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B2B Marketing Automation Platforms 2015: New Market Intelligence Report
Do you need a marketing automation platform?
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The Essential In-Depth Overview Of PPC Bid Management
What bid management strategies will work to achieve your campaign goals? Columnist and former Googler Frederick Vallaeys outlines how to make the best decisions to maximize efficiency.
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Quantifying The Mobile Revolution: Mobile Advertising Progress In 2014
What’s in store for paid search marketers as mobile continues its path to digital dominance? Columnist Matt Ackley tackles this question with insights gleaned from a forthcoming Marin research report.
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AdWords Top Movers Report Gets A Makeover
Google is updating the Top Movers report with a summary to make it easier to spot areas for AdWords improvement.
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AdWords Search Query Data Now Available Sooner
Search terms and some other data are now available within 6 hours.
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4 Super Smart Rising Stars In PPC Marketing To Read & Follow
Many of us are familiar with the big names in SEM, but columnist Larry Kim has called out four relative newcomers that you should be keeping an eye on: Luke Alley, Erin Sagin, Maddie Cary and Keri Boerner.
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Taming The Beast Of The Messy Enterprise SEM Campaign
Enterprise SEM can be a sprawling operation, but columnist Ted Ives suggests an organizational framework to keep it in hand.
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Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding
BrandVerity’s Q4 study looks at trademark usage in paid search across 10 industry verticals.
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More Hardcore A/B Testing: V2 Of The Free AdWords Script
After sharing a testing script last month, columnist Daniel Gilbert reviewed feedback and used it to make improvements.
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Everything Search Marketers Need To Know About Gmail Sponsored Promotions, Part 1
GSPs are now available to all advertisers. Columnist Susan Waldes has been there since the beta launch two years ago and shares her hard-won best practices.
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Google Debuts AdWords Dynamic Structured Snippets
Automated extensions display content from ad landing pages.
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