Move over, text ads: How data feeds are driving new search experiences
Contributor Christi Olson, Search Evangelist at Bing, takes a deeper look at data feeds and their role in search (past, present and future).
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Here’s an AdWords script to check for empty ad groups
See if you’ve left any ad groups empty with a new script from columnist Daniel Gilbert of Brainlabs.
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Bing Ads Editor 11.0 debuts with multiple account management, better search, easier login
The new version takes its cues from AdWords Editor, but it has a few notable differences.
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Google Product Listing Ads officially launch in Image search, among announcements for retailers
New features for Local Inventory Ads and an update on Purchases on Google.
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PPC skeptics: Are you one of these 6 types?
You may have your reasons for being unsure about paid search advertising, but columnist Pauline Jakober hopes to rid you of your skepticism.
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Google: No “current plans” for ads in Gboard
But, the new iOS keyboard app from Google sure looks like a big new opportunity for mobile search ads.
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The SEM agency is dying (and what to do about it)
Search engine marketing is an ever-changing field, and columnist David Rodnitzky warns that agencies that fail to adapt will be left out in the cold.
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Google testing a carousel of Sitelink cards in search ads
Spotted on mobile, the carousel features individual cards that link to separate landing pages.
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Google’s ban on payday loans estimated to cost millions in lost ad revenue
Still, the estimated losses account for just .05 percent of Google’s annual ad revenue last year.
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SEM ad copy tips that you may find scary
Trying new things can sometimes be frightening for paid search marketers, but columnist Brett Middleton argues that leaving your comfort zone is the key to differentiating your brand and obtaining qualified traffic.
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Pull Google Maps traffic data into AdWords with this script library
Columnist Russell Savage shows how you can use the Google Maps Distance Matrix API to get traffic data and use this information to customize your paid search ads.
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Bing Ads bans ads from third-party tech support services
Citing “serious quality issues,” Microsoft updates the Bing Ads global ad policy to disallow all ads from third-party tech support providers.
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A script for getting granular AdWords account anomaly alerts
Columnist Frederick Vallaeys shares a highly customizable script that can help detect anomalies within an AdWords account, improving upon Google’s Account Anomaly Detector.
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Soon, assign whatever attribution model you want for each conversion type in AdWords
Data-driven attribution will be among the models available for high-volume conversion types.
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Google bans ads for payday and high interest loans
As of July 13, the ads will no longer be accepted in AdWords.
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Copy & paste comes to Bing Ads UI
Easily add keywords and ads to new ad groups from the web interface.
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Chinese scrutiny of Baidu ads after bogus cancer treatment causes death
Advertising regulation in China currently doesn’t cover paid search.
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AdWords Express now shows Google Analytics goal results
Small businesses can see how their ads convert from the AdWords Express dashboard.
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Google confirms live demo of new AdWords redesign will happen on May 24
A new screenshot shows how ad scheduling data might be presented in the updated interface.
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Bing Ads makes it easier to segment performance data like time of day and device
The feature is now live in all accounts.
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