Penguin 5, With The Penguin 2.1 Spam-Filtering Algorithm, Is Now Live

The fifth confirmed release of Google’s “Penguin” spam fighting algorithm is live. That makes it Penguin 5 by our count. But since this Penguin update is using a slightly improved version of Google’s “Penguin 2″ second-generation technology, Google itself is…

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Google Makes Mobile Search Faster With Ping Attribute

Ilya Grigorik, a Google developer advocate, announced last night a small tweak Google made to the mobile search experience that will speed up the mobile search experience on mobile Safari and Chrome by 200-400 milliseconds. By implementing a attribute named <a ping>, Google is able to…

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Google AdWords Gets Copy And Paste Functionality In The Web UI

AdWords Editor is great for editing and building out campaigns and ad groups, but sometimes it would just be nice to break up an ad group, clone a campaign, or copy keywords on the fly right in the web UI. Now you can. This week, Google added copy and paste functionality to the web UI. […]

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Google Authorship Launches Within Image Search

Today at SMX East, Google’s Pierre Far told the audience Google launched a small update to authorship by adding authorship rich snippets to Google Image Search. To see it, go to Google Images and search for named of people who may have authorship. Click on the image and if the image has…

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Study Disputes “Bing It On” Claim That 2:1 Prefer Bing To Google

A new study appearing on the”Freakonomics” blog aggressively disputes the claim that people prefer Bing to Google and especially the statistical contention that they prefer the search engine over Google 2:1. In an article explaining the study, law and economics professor Ian…

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Maps Roundup: Google Avoids Waze Antitrust Fight, Scout Social Mapping, deCarta Route Patent

Google spent just over $1 billion to take Waze away from Facebook, Apple or Nokia and Microsoft. It equally sought the real-time driver feedback that Waze crowd-sourcing provides. Given the size of the transaction the US FTC got immediately involved to…

Google: Webmaster Tools Reporting To Return To Normal Within In Coming Days

Google’s Webmaster Tools search query reports are very delayed right now, but Google tells us that they “expect reporting to return to normal in the coming days.” This is a “bug” in how Google shows webmasters search queries that drive traffic a site. The reporting…

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New Google Antitrust Offer A “Significant Improvement” Says EU

After Google’s competitors loudly complained about the company’s antitrust settlement proposal, which displayed three “rival links” to alternative’ search results, European Competition Commissioner Joaquin Almunia said it would take new “concessions” for…

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Google’s Matt Cutts: NoFollow Attributes On Internal Links Don’t Hurt But Generally Don’t Do It

In a video, Google’s head of search spam, Matt Cutts published today Matt answered the question, “Should I use rel=”nofollow” on internal links to a login page?” Matt Cutts basically said you shouldn’t but said it won’t hurt you if you did. Matt said,…

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Google Launches New Card-Based “Unified Design” Search Results For Mobile Devices

Google has just rolled out their new “more unified design” of displaying search results for mobile devices, including smartphones and tablet devices. As expected, Google said A new “more unified design” will offer “cleaner and simpler, optimized for touch, with results clustered…

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FAQ: All About The New Google “Hummingbird” Algorithm

Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far. What’s a “search algorithm?” That’s a technical…

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Google: SEO Problems, Solutions & Wishlists

When I was a little boy, my parents had an effective way of making me behave. They’d warned me that if I was rude, disobedient or messy, the bogeyman would come and get me. I never saw a bogeyman or even knew what one looked like — but my imagination ran wild over this terrifying…

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For Google’s 15th Birthday, Search “Google In 1998″ For A Flashback

Google turns 15 this week — celebrating its official birthday on Friday. But it already is gearing up for the celebrations with a special easter egg. Search for “google in 1998,” and you’ll see how Google used to look back then, in the year of its birth. The head of…

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Google’s Matt Cutts: Google Does Not Penalize For Broken HTML

In a video published today by Google’s head of search spam, Matt Cutts – Google confirmed that they do not penalize sites that have broken or invalid HTML. Matt Cutts said, “so Google does not penalize you if you have invalid HTML, because there would be a huge number of web pages…

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Google: BitTorrent Back In Auto Complete To Make Search “More Useful to People”

Yesterday we reported that after over two years of being missing, BitTorrent is back in Google’s auto completion results. That means, when you start typing the letters [bit] into Google’s search box, Google will offer an instant search suggestion of the term BitTorrent. Before…

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