How to Optimize E-commerce Sitemaps with 1M+ Pages — Whiteboard Friday
Discover how to optimize your e-commerce website’s sitemap with Stevy’s six steps in this edition of Whiteboard Friday.
Google adds two new Googlebot crawlers: GoogleOther-Image and GoogleOther-Video
Google said these new crawlers are to “better support crawling of binary data that may be used for research and development.”
Snapchat outlines Three Es for advanced marketing measurement
Snapchat explains how Execution, Experimentation and Evaluation help brands track campaign performance in a privacy-compliant manner.
Google AI Overviews: More searches, less satisfaction
What happens when you let Google do the Googling for you, but Google can’t find what Google is Googling for on Google?
Netflix ads tier hits 40 million subscribers
Netflix also has plans for an in-house advertising platform and is now partnering with Google on ad sales and tech.
A better approach to B2B lead gen in 2024
Improve your B2B lead gen ROI by matching offers, ad channels and educational content to the user’s awareness and intent level.
How to run a successful site migration from start to finish
Moving to a new domain, changing your CMS or merging sites? Learn best practices for a seamless site migration that boosts search visibility.
Generative UI is an emerging topic in the UX/UI Design field, but what does it mean for the future of digital experiences?
Here’s our take on some of the other potential challenges of Gen UIs: Generative user interfaces could pose challenges for SEO, as they impact current Google guidelines around cloaking (a website purposefully showing one version of a URL/page to …
How to reappeal a Google Business Profile suspension
Follow these steps to appeal your GBP suspension and increase your chances of getting reinstated on Google Maps and local search results.
How to reappeal a Google Business Profile suspension
Follow these steps to appeal your GBP suspension and increase your chances of getting reinstated on Google Maps and local search results.
Continued Heated Google Search Ranking Volatility Through May 16th
I have been continuing to update the May 9th Google ranking volatility story, but it is super unusual to see such heated volatility for such a long period within the Google Search rankings. This continued Google search ranking update of sorts kicked of…
Google Local Service Ads Tests Message Multiple Businesses
Google is testing a new button for the Local Service Ads to “message multiple businesses” instead of just messaging one business at a time. We saw something like this before, but it only showed up after you messaged the first business.
Google: Sites Hit By Helpful Content Update Could See Improvements With Next Core Update If…
Google’s John Mueller was asked when can a site expect to recover from the September 2023 helpful content update, assuming the site took all measures to “fix” their site. John Mueller said you can assume “bigger changes would be visible when the next …
Is Service Areas A New Google Local Ranking Factor?
A bunch of local SEOs are buzzing about a possible new local SEO Google ranking factor and are looking to confirm it. Darren Shaw posted on X that while setting the service area historically had no influence on your Google local rankings, that may now…
Google AdSense Will Not Change Minimum Reporting Thresholds
Google AdSense planned on changing the minimum reporting thresholds for Custom Channels and Search Styles to 100 clicks per day on May 15th. But Google sent an email to AdSense publishers that it will not make those changes.
Many Searchers Want To Turn Off Google AI Overviews
There are many searchers who have been using Google daily that are heading to the Google Web Search Help forums to ask how they can turn off the new AI Overviews within the Google Search results. As you know, AI Overviews started to roll out on Tuesda…
Daily Search Forum Recap: May 15, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google AI Overviews (formerly SGE) is officially live in the US search results…
Store Locator SEO Case Study – Simple But Effective
In our Ultimate Guide to Store Locators, we talked about how adding a basic set of State > City > Location internal links to search-only store locators can improve SEO performance for the Location Pages. A search-only locator page usually includes a store locator map and/or store finder that searches a number of locations to […]
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How entity-based strategies can contribute to PPC success
Incorporate entities into your PPC strategy to expand keyword lists, optimize for quality scores and uncover new audience segments.
Google AI Overviews Launch In US Search Results
Google, as expected, has officially launched AI Overviews in the US and will expand the launch to other countries by the end of this year. AI Overviews were in Search Labs under the Search Generative Experience last year and has finally launched.