Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany
Star ratings for specific products appear in product listing ads.
The post Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
…
3 Awesome Things You Can Do With The AdWords Dimensions Tab
Columnist Pauline Jakober discusses the insights paid search marketers can glean from her favorite AdWords feature: the Dimensions tab.
The post 3 Awesome Things You Can Do With The AdWords Dimensions Tab appeared first on Search Engine Land.
Please …
The Inside Scoop On AdWords Ad Rotation
Ad rotation is a powerful campaign setting in AdWords. Columnist and Googler Matt Lawson explains why you might want to rethink your current strategy.
The post The Inside Scoop On AdWords Ad Rotation appeared first on Search Engine Land.
Please visit…
Everything You Need To Know About The Google-Twitter Partnership
Google and Twitter recently reached a deal that once again gave Google access to Twitter’s firehose. Columnist Neil Patel summarizes what we know so far and offers predictions and advice for search marketers.
The post Everything You Need To Know About…
Why You Should Make the Switch to Universal Analytics Now
As my fellow colleague, Amanda, pointed out in her blog post last year, there are many benefits to upgrading to Universal Analytics (UA). Universal Analytics has been around for over a year now and the urgency to migrate is becoming more and more evident.…
The post Why You Should Make the Switch to Universal Analytics Now appeared first on Seer Interactive.
Google Cites Local Inventory Ad Successes After Walmart Drops Out
Impact on in-store visits outperforms TV ads, says Sears Hometown & Outlet Stores.
The post Google Cites Local Inventory Ad Successes After Walmart Drops Out appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
The Essential In-Depth Overview Of PPC Bid Management
What bid management strategies will work to achieve your campaign goals? Columnist and former Googler Frederick Vallaeys outlines how to make the best decisions to maximize efficiency.
The post The Essential In-Depth Overview Of PPC Bid Management ap…
AdWords Top Movers Report Gets A Makeover
Google is updating the Top Movers report with a summary to make it easier to spot areas for AdWords improvement.
The post AdWords Top Movers Report Gets A Makeover appeared first on Search Engine Land.
Please visit Search Engine Land for the full art…
Google Analytics User Permissions
Google Analytics provides the ability to create user accounts with different user permissions because Google recognizes that different people have different access needs. It is very important to understand how administrators can take advantage of that …
Google’s About To Close Your Local Doorway Pages
Today Google published “An update on doorway pages”. The post implies that Google will soon be updating its algorithm to weed out offending doorway pages from the SERPs: Sites with large and well-established doorway campaigns might see a broad impact from this change. While sites with spammy set ups such as multiple exact match domains […]
The post Google’s About To Close Your Local Doorway Pages appeared first on Local SEO Guide.
February’s Google Analytics Blog Insights to Grow Your Business
Here’s your summary of what happened over on the Google Analytics blog, and in the analytics industry in general, in February and how you and your team can take advantage of these developments!
Who Should Care: Anyone who uses AdWords to advertise and Google Analytics to analyze!…
The post February’s Google Analytics Blog Insights to Grow Your Business appeared first on Seer Interactive.
8 Tools For Google Penalty Recovery
Have you been hit by a penalty, or perhaps suspect as much? If so, columnist Chris Marentis recommends these diagnostic tools for identifying, assessing, and fixing site issues.
The post 8 Tools For Google Penalty Recovery appeared first on Search Eng…
AdWords Search Query Data Now Available Sooner
Search terms and some other data are now available within 6 hours.
The post AdWords Search Query Data Now Available Sooner appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
The Evolution Of Google SERPs: Three Key Takeaways From SMX West 2015
We all know search engine results pages look different these days. Contributor Adam Dorfman shares information from experts that quantifies the difference and explains how marketers can cope.
The post The Evolution Of Google SERPs: Three Key Takeaway…
How Much Traffic Will You Lose From The Upcoming Mobile SEO-Pocalypse?
Google’s mobile-friendliness update is coming this April, but should you be rushing to make your site mobile-friendly? Columnist Bryson Meunier explains how to estimate the impact on your site.
The post How Much Traffic Will You Lose From The Upcoming…
Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding
BrandVerity’s Q4 study looks at trademark usage in paid search across 10 industry verticals.
The post Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding appeared first on Search Engine Land.
Please visit Search Engine Land…
More Hardcore A/B Testing: V2 Of The Free AdWords Script
After sharing a testing script last month, columnist Daniel Gilbert reviewed feedback and used it to make improvements.
The post More Hardcore A/B Testing: V2 Of The Free AdWords Script appeared first on Search Engine Land.
Please visit Search Engine…
The Growth Of Direct Answers: How Should SEOs React?
More and more often, SERPs are including answers, not just links to answers. Columnist Mark Traphagen recaps an SMX West panel that explores the effects.
The post The Growth Of Direct Answers: How Should SEOs React? appeared first on Search Engine Lan…
Everything Search Marketers Need To Know About Gmail Sponsored Promotions, Part 1
GSPs are now available to all advertisers. Columnist Susan Waldes has been there since the beta launch two years ago and shares her hard-won best practices.
The post Everything Search Marketers Need To Know About Gmail Sponsored Promotions, Part 1 app…
Meet The Search Engines: Up Close @SMX West 2015
Jenny Halasz recaps the most noteworthy tidbits of the “Meet The Search Engines” panel at SMX West 2015, where representatives from Google and Bing fielded all manner of SEO questions.
The post Meet The Search Engines: Up Close @SMX West 2015 appeared…