The War On Links
In case you didn’t notice, we are waging a war over links. Some would say that SEOs are at war with search engines, but I disagree. Search engines and SEOs have a symbiotic relationship; and without meaning to, we’ve killed the value of the link. The link, once a simple connector from…
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Report: Google Running Another Test To Map In-Store Sales To AdWords Ads
When Google introduced Estimated Total Conversions in AdWords last September, the company made clear it was working on ways to measure the impact of online advertising on in-store sales as it outlined the initiative to give advertisers a complete view of the effect their search advertising has on…
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Google Analytics Adds “Smart Lists” To Automate Remarketing List Optimization
Earlier this week, the Google Analytics team announced the release of Smart Lists, a new remarketing list type that automates list creation and management in Google Analtyics. Smart Lists are primarily powered by all that anonymized conversion data tha…
Who Owns Customer Reviews of Your Business?
Mike Blumenthal just posed a question about this on G+ and I thought it was worthy of posting here. The TL;DR answer is: 1. On G+, Yelp and most other review sites, the reviewer typically owns the content of the review (this is to shield the review sites from liability) while the review sites own […]
The post Who Owns Customer Reviews of Your Business? appeared first on Local SEO Guide.
10 Surprising Facts About “Keyword (Not Provided)” For Paid Search
Earlier this week, everyone went bananas over a rumor that paid search query data was disappearing and that third party tools providers would be slammed. In my article, I’ll clarify fact from fiction. Here are 10 things you need to know about the Keyword (Not Provided) for paid search issue: 1. Can…
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Link Building Fundamentals To Future-Proof Your Online Business
Google launched in 1998 and has grown steadily to become the most popular search engine in the world. Over 2,161 billion searches were run on their engines in 2013, and the company corners a 67% share of the global search market. As it grows and evolves, Google search is well and truly on its way…
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The Aftermath: Clarifications & Expert Reactions To Google’s Move To Secure Paid Search Queries
Yesterday Google announced it is expanding secure search to clicks on paid ads. The change means that the search query a user typed in before clicking on and ad will be dropped from the referrer string in the URL and won’t be passed to analytics or other software other than AdWords. The move…
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#SEERQandA Recap: “I’m Stuck! SEO Questions”
SEER Interactive is a growing team of 70+ SEO, PPC, and Analytics associates. With all that talent and creativity brewing from coast to coast, it only seemed right that we share some of our knowledge with others. In an attempt to answer the world’s questions about digital marketing, Wil Reynolds and the SEER Interactive team […]
AdWords Scripts Grows Up With MCC Level Scripts
So far, many have dismissed AdWords scripts as a toy that you can only use for small AdWords account setups. There are some ways to build out larger script frameworks that span multiple accounts, but it is clunky and still requires you to install a sni…
Is Google About To Put Adwords Keyword Data into Darkness?
A new post from www.davidnaylor.co.uk. BAZINGA!The post Is Google About To Put Adwords Keyword Data into Darkness? appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Not Provided Comes To Paid Search: What Will The Impact Be?
If you’re reading this, you probably already know that Google is making changes that will bring the much-maligned “(not provided)” to paid search. The AdWords world has been abuzz about the change for the past few days. The gist of the development is that when people using secure…
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Marin: If Google Applies “Not Provided” To PPC, Paid Search Management Platforms Will Still Work
Yesterday, we reported that it seems likely Google will soon stop passing search query data on paid search clicks, as it already has for clicks on organic search results. With the news came questions — among them whether paid search management platforms such as Marin, Acquisio and Kenshoo…
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SMBs Have Got Google Maps’ Number…
Just found a classic thread on one of those “did you get a call from this phone number” sites. Some samples for your local SEO reading pleasure: Calls our business several times per day (not interested in their services). If you hang up, they call right back. They repeat this throughout the day and when […]
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The Enhanced Campaigns Big Picture & What’s Next For AdWords
Google’s gearing up for a big announcement on April 22. The last time Google truly lowered the boom, we got Enhanced Campaigns, which have radically changed the SEM landscape. Let’s take a look at where Enhanced Campaigns have led us and what might be coming next. Enhanced Campaigns Have Changed…
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2014 Local Directory SEO Content Strategy
This post was originally published on Search Engine Land, but I didn’t like how they rewrote the title so here’s the director’s cut: To: Local Directories From: Google Re: Local Search Rankings Hey guys… You may have noticed that over the past year, a lot […]
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Adopt A Contingency Search Marketing Plan Before You Get Dinged
What if you were penalized or deindexed in Google? What if you accidentally blocked everything in your robots.txt file? What if you didn’t know you had done something wrong, and you were hit with an algorithmic update that crushed you? For every one of you who sees it coming, there are a ton…
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Top 5 Must Haves on a Small PPC Campaign Budget – Part 2
Managing AdWords campaigns well is time consuming. Polly shares a list of things to do using Google AdWords Editor to help improve campaign performance.
Post from Polly Pospelova on State of Digital
Top 5 Must Haves on a Small PPC Campaign Budget – Part 2
A New Way of Linking Announced by Google
Google announces the “rel=”counts-twice” tag”, which is going to change the way the SEO industry builds links.
Post from Bas van den Beld on State of Digital
A New Way of Linking Announced by Google
Google Referrer Data Is Getting Passed On Searches From IE8
IE8, still the most popular version of the Internet Explorer browser worldwide, is now passing referrer data from Google searches. The move to drop SSL is recent, and isn’t carried over to other versions of Internet Explorer. The full set of referrer data is passing through. Here’s a…
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Car Makers Drove 14.4 Million Clicks From Google Ads In 2 Months (And That Doesn’t Include Mobile)
A whopping 177 automotive manufacture sites drove 14.4 million paid search clicks from Google ads on desktops and tablets this January and February. Of those 177 advertisers, the top 20 advertisers (roughly 11 percent) accounted for 81 percent of the paid search clicks in the two month period,…
Please visit Search Engine Land for the full article.