Ensuring quality in your SEO services: A checklist
From ensuring top-notch deliverables to demonstrating empathy with clients, use this checklist to improve the quality of your SEO services.
Google explains why Ad Strength is ‘so important’ as it addresses industry concerns
We reached out to Google to address your concerns regarding Ad Strength — here’s the it should really play in your campaigns.
Bing Search tests removing cache link
This comes after Google Search officially dropped its cache link a couple of months go.
LinkedIn launches new ad solutions for reaching engaged B2B marketers
The platform is introducing CTV ads and LinkedIn Premiere this week, and is also set to start testing Live Event ads.
6 reasons why SEO audits seem like a waste and how to fix them
SEO audits are only a waste of time if you do them the wrong way. Get more SEO recommendations implemented by solving these six problems.
10 non-marketing books every SEO should read
Transform your SEO approach with diverse knowledge. Explore these non-marketing books that offer invaluable lessons.
LinkedIn introduces CTV ads for B2B campaigns
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.
Google ‘considering Hubspot acquisition’
The search engine is reportedly in discussions with Morgan Stanley regarding a potential offer, but no offer has yet been made.
Google AI overviews launch in UK
Google is also reportedly considering making some of its AI-powered search features only available to subscribers.
Google to start issuing Display & Video 360 linking recommendations
When Google identifies an unlinked DV360 advertiser, it will recommend linking it to Google Analytics.
PPC Survey: AI a top priority but causing concern, trust in Google Ads down
A new survey gives us a detailed look at what PPC experts are most worried about and how they feel about different platforms and features.
Flex your content management for scalability and hyper-personalization by Edna Chavira
Learn how AI has changed content strategy and how you can integrate it with your CMS for maximum impact.
13 questions to diagnose and resolve declining organic traffic
Is your site’s organic traffic taking a nosedive? Use these questions to investigate and fix issues impacting your SEO performance.
Facebook launches enhanced full-screen video player with key upgrades
The platform’s updated video player, which draws comparisons to TikTok, will initially be released exclusively in the U.S. and Canada.
Reminder – Google is turning off all Universal Analytics services and APIs
Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss.
60% of Perplexity citations overlap with top 10 Google organic results
With Perplexity referrals growing 40% month-over-month, new research looks at how SGE and Perplexity differ.
Instagram explains why your content isn’t reaching your followers
The platform insists its algorithms are not to blame if you have noticed a steep decline in reach recently.
New for 2024! Compare 11 top marketing automation platforms
Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more.
Negative keywords in paid search: 6 strategies for effective implementation
Learn hands-off vs. aggressive approaches, platform variations and best practices to improve ad relevance with negative keywords.
7 steps to scale your content creation process in the world of AI
Drive engagement and growth by crafting high-quality, AI-enhanced content that resonates with your audience.