Daily Search Forum Recap: November 19, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google released Gemini 3 and it is now powering Google Search’s AI Mode…
Semrush To Be Acquired By Adobe
Semrush will be acquired by Adobe, the two companies announced today. “Adobe and Semrush announced that they have entered into a definitive agreement under which Adobe will acquire Semrush, a leading brand visibility platform, in an all-cash transactio…
Google AI Mode Now Powered By The New Gemini 3
Google released Gemini 3, its latest AI model, and it is already powering AI Mode in Google Search today. Sundar Pichai wrote Google is shipping Gemini 3 and that includes “Gemini 3 in AI Mode in Search with more complex reasoning and new dynamic exper…
Google Ads Tests Share Icon On Ads
Google Ads is testing a share icon and button for hotel ads in the Google search results. When you click on the share icon, it lets you share the result with a friend.
Google Email: Incentivized Reviews Require Proper Identification
Last month, we covered how we saw an “Incentivized” label on some product reviews within Google Search. Now, Google is emailing merchants and advertisers notifying them that they must properly tag incentivized reviews for Google.
Microsoft Advertising Adds Asset-Level Editorial Review & Conversion Delay
Microsoft announced a number of new Microsoft Advertising features including Asset-level editorial review, Conversion Delay insights, callouts for Hotel Price Ads expansion and Microsoft Curate updates.
Google Ads New Original Conversion Value Metric
Google Ads may be rolling out a new metric named “Original Conversion Value.” This shows the raw data before Google does anything with it.
Quotes From Google, Microsoft & Perplexity On GEO Rush
Business Insider interviewed both SEOs and representatives from Google, Microsoft, and Perplexity on what it calls the “GEO rush.” The rush for SEO companies or other companies to sell GEO (AI SEO) related services. There are quotes from Danny Sullivan…
AI SEO Deep Dive – Tom Critchlow & Dan Petrovic
I recently sat down with strategic SEO consultant Tom Critchlow for a deep-dive conversation about the mechanics of AI Search. We moved past the usual LinkedIn hype and “get-rich-quick” prompt engineering advice to look under the hood of Large Language Models (LLMs) like Gemini and GPT. We explored a fundamental shift in AI SEO industry: moving from Click-Through […]
Cloudflare Outage Impact On Google, Bing & Other Search Bots – Your Site Will Be Fine
Cloudflare, which is used by around 20% of all websites (including this one), is having major outages this morning. Lots of site owners are concerned with how this may impact Google, Bing, and other crawlers. The truth is, these search engines have s…
Google: Consistency Is The Biggest Technical SEO Factor (Still In 2025)
For a decade now, Google’s John Mueller has been saying consistency is the most important SEO advice you can give someone. In 2025, he said it again, posting on Bluesky, “Consistency is the biggest technical SEO factor.”
Google Ads Campaign Total Budget For PMax Is Live
Google Ads has rolled out the “Campaign total budget” feature for Performance Max (PMax) campaigns. This was available for other match types and is now available for PMax.
Bing Microsoft Advertising Ads Label – Ads Related To: Query
Microsoft is testing a new ad label for the Bing Search ads labeled “Ads related to” followed by the query the ads are related to. In the example below, it shows “Ad related to: Cushions”
Google Search Weather Results Update – WeatherNext 2
Google confirmed a new search algorithm update – well, this is just a weather feature – but it is a stormy one. Well, maybe not. Google said Google Search’s weather results were updated to what they call WeatherNext 2 – Google’s “most advanced and eff…
Google AI Mode Adds Travel AI Features: Agentic Booking & Research
Google added new features to AI Mode including agentic booking for travel and Canvas for helping you build your vacation. The agentic booking works with dinner reservations and Google previewed booking for hotels and flights.
Google Ads Journey Aware Bidding Coming In 2026
Google Ads may be introducing a new bidding type named Journey Aware bidding in 2026. This will be reportedly for search campaigns using Target CPA.
Google Testing Old Search Design – Or Is It A Bug?
There have been several complaints over the past week about Google showing searchers its old Google Search design. Some of those search results seem to lead to a broken interface, while others just look like they are from a decade or so ago.
Google App Image Search: Get Started With A Few Topics
Google added a carousel to the top of the image tab within some Google Search apps, I think it might be a test. The carousel lets you scroll through some ideas to get you started with your image search.
When Google Search Snippet Description Go Wrong
We know Google has been using machine learning and more recently, AI, to generate search result snippets descriptions. Well, here is an example of Google getting a snippet not just wrong, but downright insulting.
Google Adds Top Combinations To Combinations Report For PMax
Google Ads top combinations report now has a Top Combinations option for PMax campaigns. This report should be able to quickly show you your top performing assets including logos, headlines, descriptions, images, sitelinks, and other assets.