YouTube escalates war on ad blockers
YouTube users who use ad blockers to avoid advertising on the platform will now see alerts or experience buffering issues.
Google AdSense launches new Ad Intents format for Auto ads
Publishers have a new option for Auto ads to appear on their website, in the form of links and anchors.
Google Discover optimization: A complete guide
Improve your visibility on this powerful recommendation platform through content quality, relevance and technical enhancements.
Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.
Google Search Console security update improves management of ownership tokens
You can now more easily see and remove which have access to your Search Console profiles.
Google Search Console security update improves management of ownership tokens
You can now more easily see and remove which have access to your Search Console profiles.
Oh, Brother: The Verge games Google again for ‘best printer 2024’
The tech rag used Google Gemini to produce the majority of a satirical product review, pointing out that it shouldn’t rank. Yet it does.
Oh, Brother: The Verge games Google again for ‘best printer 2024’
The tech rag used Google Gemini to produce the majority of a satirical product review, pointing out that it shouldn’t rank. Yet it does.
Upgrade your paid search strategy with Connected TV by Edna Chavira
Learn how CTV compliments a search strategy and allows search marketers to reach, retarget, and convert high-intent audiences.
Google: Ad Strength not used in Ad Rank
Ads with poor Ad Strength could still perform well. But that doesn’t mean Ad Strength is not important, according to Google.
4 under-utilized SEO research approaches to tackle in 2024
Explore four essential SEO research initiatives to prioritize in 2024 for sustainable, data-driven performance.
Google Demand Gen advertisers get generative image tools
Advertisers can generate original campaign assets in just a few clicks while maintaining full control over what images are used.
What to do when Google changes your GBP information
Learn how to effectively manage and protect your Google Business Profile from unexpected updates by Google.
What does ‘Real-Time Marketing’ really mean? by Salesforce
Real-time does not have to mean right now. It’s delivering the information when the end user needs it.
How to harness the power of brand mentions across the search universe
Tips to strategically engage with and foster organic brand mentions across various channels to boost your visibility and share of search.
Writing people-first content: A process and template
A guide to writing helpful, reliable, people-first content that helps promote your business while ranking highly on search engines.
TikTok testing virtual influencers for video ads
AI-powered virtual influencers will be able to compete with real human influencers for profitable advertising deals on TikTok.
Chase launches first bank-led media network
The new Chase Media Solutions boasts 80 million financial customers for brands to send special offers to.
How advertisers can capitalize on vertical video
Explore the rise of vertical video ads on TikTok, Instagram and Shorts and how AI and content variation can drive optimal campaign results.
How the Google-Reddit partnership impacts brand management
Dive into the impact of the Google-Reddit content licensing deal on brand perception and engagement, plus tips for managing reputation risks.