Google’s documentation leak: 12 big takeaways for link builders and digital PRs
Links still matter – and relevancy matters a lot. Here are even more learnings that could change how you approach link building or digital PR.
Cut through inbox clutter with personalized, high-impact email by Edna Chavira
As email volumes continue to rise and click-through rates decline, creating personalized, engaging content that resonates with your audience is crucial.
Google AI Overviews visibility drops, only shows for 15% of queries
Google’s AI Overviews (when it was known as Search Generative Experience in Labs) once showed 84% of the time.
4 Performance Max segmentation strategies and how to leverage them
Learn the pros and cons of common Performance Max segmentation strategies, along with tips to determine the best approach for your account.
Rethinking your keyword strategy: Why optimizing for search intent matters
Reframing keyword research to prioritize search intent over keyword relevance leads to a more balanced strategy focusing on conversion.
Incrementality testing in advertising: Who are the winners and losers?
Find out which strategies are undervalued or overvalued and how to optimize your ad spend for maximum impact.
Google’s link reporting tool is now fixed
Last week there was a bug with the Google Search Console report.
Microsoft Copilot expands AI power to Display Ads
Microsoft introduces generative AI capabilities in its Copilot feature for creating display ad banners, and streamlining asset creation.
Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor
Microsoft will start supporting Video and Connected TV ads in its Advertising Editor, including Netflix inventory across ten countries.
Microsoft moves Smart Shopping to Performance Max
Smart Shopping campaigns will soon be upgraded to Performance Max, reflecting a push towards more advanced, AI-driven ad formats.
Understanding link velocity: Truths and myths by Serpzilla
Link Velocity and how it affects your SEO, mythbusting about its effects on SEO and tips about maintaining a robust backlink profile.
Instagram tests unskippable video ads in main feed
Unskippable video ads is a controversial new ad format that forces users to watch a video ad before they can scroll through their main feed.
Google won’t index sites that do not work on mobile devices after July 5th
So now, the mobile-first indexing initiative is really done – 7.5 years later.
An SEO’s guide to redirects
Here’s everything you need to know about redirects, when to use them, how to implement them properly and potential issues to avoid.
How to extract GBP review insights to boost local SEO visibility
Gain a competitive edge by extracting actionable insights from your – and your competitors’ – Google Business Profile reviews.
Brave launches Search Ads
Eligible brands in the U.S., Canada, the UK, France and Germany can now run CPC-based ad campaigns on Brave Search.
LinkedIn shrinks link previews for organic posts
Sponsored posts will still display larger preview images, but organic posts with third-party links are now much smaller.
LinkedIn shrinks link previews for organic posts
Sponsored posts will still display larger preview images, but organic posts with third-party links are now much smaller.
Google to honor new privacy laws and user opt-outs
Google is enabling Restricted Data Processing and honoring user opt-outs via Global Privacy Controls signals in light of new state laws.
Google News and Discover not loading for many searchers
This may impact news publisher traffic, while Google works out the kinks.