What are AI brand mentions? And how are they different from citations?
You prompt ChatGPT with something, and suddenly your brand name shows up in the response. Sounds like a win, right? But before you share the screenshot with your team, there’s one important question to ask: Is your brand being cited or mentioned? As AI search and LLM-driven discovery continue to grow, understanding the difference between […]
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Google Search On How To Optimize For Generative AI With Myth-Busting
On Friday, Google published a new help document named Optimizing your website for generative AI features on Google Search. This document covers much of what Googlers have said over the years, including a myth-busting section that will trigger some in t…
Google Search On How To Optimize For Generative AI With Myth-Busting
On Friday, Google published a new help document named Optimizing your website for generative AI features on Google Search. This document covers much of what Googlers have said over the years, including a myth-busting section that will trigger some in t…
66% Of SEOs Say AI Mode Won’t Replace Google Search
I asked the SEO community if they think AI Mode will replace Google Search. With Google I/O coming up this Tuesday, there is a lot of speculation around this. And with over 1,000 poll results in, I wanted to share that most of you think AI Mode will n…
66% Of SEOs Say AI Mode Won’t Replace Google Search
I asked the SEO community if they think AI Mode will replace Google Search. With Google I/O coming up this Tuesday, there is a lot of speculation around this. And with over 1,000 poll results in, I wanted to share that most of you think AI Mode will n…
Google Search Live Results Updated By AI X Minutes Ago Label
Google Search is sometimes showing a label under the Live search results named “Updated by AI 1 minute ago.” So Google is labeling what content was updated using AI, which seems new to me.
Google Search Live Results Updated By AI X Minutes Ago Label
Google Search is sometimes showing a label under the Live search results named “Updated by AI 1 minute ago.” So Google is labeling what content was updated using AI, which seems new to me.
Google Ads Primary Conversion Actions May Be Used For Enhance Predictions
Google updated a number of its Google Ads help documentation to say “Primary conversion actions not used for optimization may be used to enhance predictions.” It is not clear if this is a change in what is actually happening or just a clarification to …
Google Ads Primary Conversion Actions May Be Used For Enhance Predictions
Google updated a number of its Google Ads help documentation to say “Primary conversion actions not used for optimization may be used to enhance predictions.” It is not clear if this is a change in what is actually happening or just a clarification to …
Google AI Mode Animated Invisible Edit & Copy Buttons
Google AI Mode is now showing an edit and copy button when you mouse your cursor near the search term or prompt. Otheriwse, the edit and copy button go hidden. Copy, copies the prompt and edit lets you edit the prompt.
Google AI Mode Animated Invisible Edit & Copy Buttons
Google AI Mode is now showing an edit and copy button when you mouse your cursor near the search term or prompt. Otheriwse, the edit and copy button go hidden. Copy, copies the prompt and edit lets you edit the prompt.
Emotion Geometry of Google’s AI Models
Replicating Anthropic’s emotion vector research on Google’s Gemma 4 31B model. In April 2026, Anthropic published a fascinating paper showing that Claude contains 171 internal representations of emotion concepts, organized along a valence axis (positive to negative), with the ability to causally influence the model’s behavior through activation steering. The paper raised an obvious question: […]
The “GEO” grift is over. It’s SEO.
“While terms like Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO) are common online, many suggested ‘hacks’ aren’t effective or supported by how Google Search actually works.”
Read the full article here The “GEO” gr…
Search News Buzz Video Recap: Google Ranking Volatility Heated, Discover Data Goes Missing, FAQ Rich Results Totally Gone & Google Ads AI Dashboards
This week in search I covered, yep, heated Google search ranking volatility kicking in the middle of this week. Google updated its spam policies to say it also applies to Google’s AI responses in Search. Google Discover…
Search News Buzz Video Recap: Google Ranking Volatility Heated, Discover Data Goes Missing, FAQ Rich Results Totally Gone & Google Ads AI Dashboards
This week in search I covered, yep, heated Google search ranking volatility kicking in the middle of this week. Google updated its spam policies to say it also applies to Google’s AI responses in Search. Google Discover…
Google Indexing API Is Inundated By Bloggers
Google’s John Mueller said, “The indexing API is inundated by bloggers trying to act like legitimate sites.” This means that Google needs to be more careful about who and what they accept through the Google indexing API.
Google Search Autocomplete With AI Overview Search Icon
Google is testing showing a new icon in the autocomplete search suggestions, as you type your search. The icon has a magnifying glass with the Gemini logo on it. It suggests a longer query, a prompt, and when you click it, it takes you to Google Searc…
Google: Spam Policies Apply To AI Responses (AI Overviews & AI Mode)
Google updated the leading paragraph in the search spam policies to clarify that the policies apply to the Google Search AI responses, such as AI Overviews and AI Mode (or whatever else is AI-generated). Google said, “the Google Search spam policies al…
Google Ads Create Video With AI Beta
Google Ads is testing a new “Create video” beta feature that has the Gemini logo next to it. So this feature uses Gemini, Google’s AI, to create the video for you for your Demand Gen campaigns.
Google AI Mode With Direct Hotel Booking Links Inside Responses
Google is now showing directly hotel booking links directly inside the AI-generated responses within AI Mode. This can lead to sending hotels direct traffic in the AI response, which seems like a win to me.