Category: Hobo SEO Blog

When I started in SEO over 20 years ago, getting your pages into Google was simple. Google prided itself on indexing pages fast. Three months after de-indexing my site (with almost 100% pages indexed) to test how fast Google will re-index de-indexed pa…

The Google EAAT Tool (Beta) by Hobo is a practical solution for generating policy documents that align with Google Quality Rater guidelines. You enter your data into a Google Sheet, and the tool uses that information along with a preset template to cre…

Preface: After a reread of this, I realised 10 years ago I would have been gone within any sign of anything like this happening to a site I was working on. I’m not used to looking at this kind of destruction. On most sites with ranking problems, the is…

For the small publishers who even made it to March 2024, the March 2024 Google Core Update brought together all of Google’s corrective algorithms launched in 2022 and the ones in the news in late 2023 into one update period. By the last Spam algorithm …

The December 2024 Google Spam update followed in the wake of the October 2023 and March 2024 Google Spam updates. From analysis on 100+ Search Console accounts I have had access to, this too looks to have targeted unknown, or disconnected entities in G…

I’m looking into noticeably impactful and unannounced Google update activity in February 2025, on the surface, unrelated to the entity issues (Google’s understanding and representation of entities in Google Search) I’ve been sharing in the Discon…

Hypothesis Google’s algorithms, HCU, SPAM, and CORE updates, amongst other things, impact “Disconnected Entities” and seek to demote and remove them from Search. An “Unhealthy Entity” is a “Disconnected Entity”…

Hobo Robot is an automated robot at the heart of a suite of tools in Google Docs designed to streamline various aspects of digital marketing and SEO for businesses. It integrates functions like: WordPress content management. Email newsletter automation…

I am on a mission to automate my marketing and lead generation and get the behemothic power of Google working 24 hours for me, at little to no running costs. Google WANTS me to do this too. They want me to use Google Cloud. They want you to use it too….

Hobo WP Agent in Google Docs is a tool that automates WordPress content management directly from Google Docs and Sheets. It imports, cleans, optimises, and publishes content, handling tasks like image minification, link optimisation, and alt tag genera…

As many of my 20K social followers on Linkedin and X can attest to, I’ve been looking at the carnage caused by Google’s HCU and accompanying SPAM and Core updates and how specifically HCU and SPAM have impacted small,, independent publisher…

The winners and losers reporting system is designed to work automatically as part of automatic reporting. You can run it on the loaded client form the Hobo Admin menu. In your Google Sheets top menu go to Hobo Admin > Projects: Winners and Losers U…

I was reviewing the SEO strategies I recommended in my SEO Guide for Beginners PDF EBook way back in 2018. This is how I described building topical authority in my guide. In short, topical authority, for us, hinged around a simple maxim that I and othe…

Hobo SEO Dashboard is a tool in Google Sheets that helps marketers, SEOs and website developers perform an SEO audit report of any website. SEO Dashboard will autonomously run regular reports on every client in your Search Console to a schedule you set…

SEO Dashboard is the quickest way to accurately audit your website SEO, track your website performance and manage your SEO project. SEO Audit Reporting Domain Stats Reporting Winners and Losers reports on pages and keywords Rank tracking and analysis T…

Register your interest for the Hobo SC (Search Console) for Google Sheets Presale. The Hobo SC (Search Console) for Google Sheets is a complete SEO Auditing suite directly in Google Sheets. Expected Launch-Date – June 2024 Current Status: BETA TE…

How to set up Search Console Api access
Read the full article here How to set up Google Search Console Api © Copyright 2006-2021 Shaun Anderson

Hobo SEO support are tools and services to help you guarantee you align your site with Google guidelines, to avoid penalties and algorithm punishments in the future.
Read the full article here Hobo SEO Support © Copyright 2006-2021 Shaun Anderson

Register your interest for the Hobo SC (Search Console) for Google Sheets Presale. TBC The Hobo SC (Search Console) for Google Sheets is a complete SEO Auditing suite directly in Google Sheets. It contains the following products combined into one tool:…

Hobo SF Multi-Site for Google Sheets is a complete SEO auditing system built in Google Sheets, that uses Screaming Frog files to prioritise your web development tasks and predict your budget spend and estimated timescales. Hobo SF costs GBP 199 pa (149…