FTC sues 1-800 Contacts over reciprocal, “anti-competitive” PPC bidding agreements
Bidding agreements prevented 1-800 Contacts and its rivals from bidding on each others’ trademarked terms.
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Google Keyword Planner Showing Data Ranges For Advertisers Without Campaigns, A Bug?
The Google AdWords community is scratching their heads this morning after trying to use the Google AdWords Keyword Planner and to find that it is only giving back data ranges when there is no campaign set up…
Here’s an AdWords script to apply shared campaign negative lists everywhere
Want to share campaign negative lists with a load of campaigns, but finding the interface a drag? Columnist Daniel Gilbert of Brainlabs has a script for that!
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Advanced Google Shopping: Is price a proxy for Quality Score in product ads?
Columnist Andreas Reiffen shares insights about price sensitivity and user behavior in Google Shopping, based on an analysis of 15,000 conversions across the German, UK and US markets.
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So we have 45 more characters in AdWords text ads… Now what?
Expanded text ads recently went live in AdWords, so what’s the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text ads when making the transition.
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Google Local Pack Ad Seen For The First Time
Since June, we’ve been waiting to see the first in the wild example of a Google Local pack ad. Well, Ryan Scollon posted on on Twitter (hat tip @JoyanneHawkins)…
Expanded Text Ads: from quirks to testing methods & early results, what we know so far
Marketers share how they are approaching the new text ad format and results they’re seeing.
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Seven tips to squeeze more revenue from Google Shopping Ads
Even when Google removed the right-side ads in February, it didn’t dare touch the highly popular right-side Shopping ad (previously PLAs) unit for shopping results.
First appearance of ads in Local Pack found in UK mobile search result
The configuration showed three organic listings with one ad at the top.
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How to get the old Google Keyword Planner volume data
Search volume estimates from the Google Keyword Planner have been off recently due to close variants. Columnist Patrick Stox shows how to get this data back.
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Expand all your AdWords ads in 30 seconds flat
Want a head start in making the shift to expanded text ads in AdWords? Columnist Frederick Vallaeys has an AdWords script that pulls information from your SEO titles and meta descriptions.
The post Expand all your AdWords ads in 30 seconds flat appear…
Google AdWords Finally Drops Payday Loan & High Interest Loan Ads
Back in May, Google announced they would ban payday loan and high interest loan ads from coming up in the AdWords spots. It was pushed out a bit late last month but I’ve been tracking it since…
Google AdWords Adds More Details To Product Status Tab Report
Google quietly announced on Google+ that they are “adding more” to the product status tab in the Google AdWords columns report. Google said they are “adding more to the Products tab to show policy details on why your products are disapproved or inacti…
Merkle’s early data on expanded text ad CTRs: results are mixed
The agency looked at expanded text ad performance from both brand and non-brand traffic.
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Three New Google AdWords Cross-Device Conversions Reports
Google announced that AdWords is adding three new cross-device conversion reports including devices…
AdWords gains 3 new cross-device attribution reports
Based on AdWords cross-device conversion data, the new reports show device influence through the full conversion path.
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Google Releases AdWords Editor 11.5
Google typically doesn’t announce updates to the AdWords Editor but they did announced version 11.5 of the AdWords Editor. The big change is to support expanded text ads which started rolling out already…
Google reiterates suggested 33-character limit in ETA headlines to avoid truncation
For those writing headlines for the new expanded text ad, the most coveted letter in the alphabet will be “i.”
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AdWords Editor updated to support expanded text ads
A new section for expanded text ads is among several updates in AdWords Editor 11.5
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Google AdWords Expanded Text Ads & Device Bid Adjustments Rolling Out
Google announced on the AdWords blog that they are now rolling out expanded text ads, something they began testing in April. They are also rolling out device bid adjustments…