This script automates adding any AdWords data to a Google spreadsheet
Feeling bogged down by all the reports you need to create for your AdWords campaigns? Columnist Frederick Vallaeys has put together a script that may help.
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The biggest trends & changes in PPC so far in 2017
From new products to ads updates to targeting changes, here’s a look at the paid search changes that mattered most.
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AdWords Editor’s new custom rules let you quickly see what’s missing in your accounts
See what Google wants you to pay attention to and create your own warnings based on your business rules.
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Google AdWords Editor Version 12.0 Now Available
Google has announced version 12.0 of the new AdWords Editor. It comes with a design refresh and a bunch of new features. The new features include the ability to manage campaigns at scale, including custom rules, faster account downloads…
Google AdWords Tests Button To Auto Create Ad Headlines
Google AdWords is testing a new feature to help advertisers create ad headlines for their ads. There is a checkbox in the ad creation page within AdWords that reads “create a second ad with headlines in reverse order…
Spotted in AdWords: Check a box and automatically create a headline test
A new option serves up an easy ad-testing scenario.
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SMX Advanced: A paid search roundup
What are today’s cutting-edge PPC strategies? Columnist Andreas Reiffen summarizes a couple of illuminating sessions from the recent SMX Advanced conference.
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5 successful B2B AdWords best practices for any company
For B2B businesses in competitive markets, AdWords can be difficult to manage effectively. Columnist Todd Saunders provides some tips that will keep costs low and boost Quality Scores.
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Why one e-commerce company is going all-in on AMP (Hint: conversions)
With significant conversion lifts over responsive design, Event Tickets Center has been pushing the AMP envelope.
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Early performance results from Google’s update to close variants
What impact has Google’s latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data.
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Watch the SMX Advanced keynote: Google’s Jerry Dischler talks current, future SEM trends
We discussed audience, AMP, attribution and much more with Google’s head of search ads.
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PPC strategy: Planning beyond the click
Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Evans discusses how to succeed by focusing on the post-click experience.
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Why ‘good’ isn’t good enough in Google Shopping
Have you experienced high growth from your Google Shopping ads? You’re not the only one. Columnist Andreas Reiffen looks at growth data for product listing ads and explains why even an 89% growth in revenue year over year may not be enough to outpace y…
How to check if you’ve screwed up your AdWords account, v.2
Columnist Daniel Gilbert shares an updated version of an AdWords script that scans your account to identify some of the most common issues, including misspellings and outdated seasonal ads.
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4 reasons your PPC programs can fail
Are you your own greatest obstacle to paid search success? Columnist Pauline Jakober explains four ways you may be inadvertently setting your PPC campaigns up for failure.
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LiveRamp adds people-based search targeting to IdentityLink
Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords.
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The AdWords 2017 roadmap is loaded with artificial intelligence
What’s on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next.
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New Google Shopping Feed Specification Requirements Coming June 26th
Google mentioned in the Google AdWords Help forums and on Google+ that starting on June 26, 2017 Google will be enforcing new Google Shopping feed specification requirements.
The new requirements touch on Minimum Order Value, Shipping-related attribu…
Google AdWords Seller Ratings Takes 12 Months Of Data
Google AdWords offers seller ratings for shopping related ads…
Google adds Maximize Conversions automated bid strategy in AdWords
The newest Smart Bidding option aims to increase conversion volume and will spend a campaign’s daily budget in pursuit of that goal.
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