Google AdWords Tests New Sitelinks Design
Google is testing new sitelinks designs and layouts for their ad formats. Ginny Marvin covered them yesterday based on tips from Erik Hamilton and Frederik Hyldig…
Google testing list format for AdWords enhanced sitelinks
The test displays four enhanced sitelinks with a smaller font size used in the links.
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Google AdWords Call Bid Adjustments Lets You Bid More For Phone Calls
Google announced yesterday that they now support bid adjustments for click-to-call ads. So now you can bid more for click-to-call ads over other ads. Why would you do this…
How to test (and perfect) nearly everything in PPC
Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing.
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Google intros new call bid adjustments in AdWords
The new “interaction” option can be used to adjust bids to get call extensions to show more or less often in mobile search ads.
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How to navigate the somewhat rocky transition to expanded text ads
Still avoiding the switch to expanded text ads? Columnist Ted Ives has some advice to easing your way into Google’s new AdWords ad format.
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Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads
Click-through rates for ads at the top of desktop results have increased significantly in the year since Google got rid of text ads in the right rail, a new study shows.
The post Study of 4 million Google searches charts the CTR payoff that came from …
Amazon Prime Day’s surprising effects on Google AdWords performance
Columnist Andy Taylor dives into Merkle advertiser performance data to explore the impact of Amazon’s recent Prime Day sale.
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Merkle: Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads
Google, Bing Ads and Amazon are all seeing growth in shopping ads.
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Google AdWords Report Editor Now Lets You Compare Two Date Ranges
Google quietly announced both on Twitter and on Google+ that you can now compare two different date ranges within the AdWords Report Editor.
AdWords Report Editor launched in 2015 and wow’ed advertisers…
Eight insider tips for exceptional price extensions
Price extensions show off your products alongside your ads in a carousel. Columnist and Googler Matt Lawson runs down how to make your price extensions stand out on the results page.
The post Eight insider tips for exceptional price extensions appeare…
Google Expands Home Service Ads To East Coast; 5 Metro Areas
Google has expanded the home service ads to 5 metro areas now, including the east coast.
Ginny Marvin at Search Engine Land
Google home service ads come to the East Coast & open up to more service categories
The local home services ad product is now available in 5 metro areas in the US.
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How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads
Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel.
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Google AdWords Now Supports YouTube Video Views In Remarketing Lists
Google announced on Google+ and Google AdWords Help forums, quietly…
7 features you’ll only find in the new AdWords interface
Advertisers getting used to working in the new UI will find some bonus capabilities.
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Attack of the clones: Here’s a script to fight duplicated ads
Duplicate ads can make it difficult to properly manage your AdWords campaigns, but finding duplicate ads in a large account can be nearly impossible. Luckily, thanks to columnist Daniel Gilbert, there’s a script for that.
The post Attack of the clones: Here’s a script to fight duplicated ads…
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AdWords Editor 12: Everything you need to know
Google has launched AdWords Editor 12, the latest upgrade to its essential software for sophisticated PPC practitioners. Complete with a new look … read more
AdWords Editor 12: Everything you need to know
Google has launched AdWords Editor 12, the latest upgrade to its essential software for sophisticated PPC practitioners. Complete with a new look … read more
Google AdWords Adds Feature For Dynamic Search Ads In Ad Group
David Zagury sent me a screen shot on Twitter of AdWords launching a new feature in the new AdWords interface to create dynamic search ads as groups in standard campaigns…