What to expect from your next technical audit

A thorough examination of your website When conducting an SEO audit, a specialist consultant will meticulously analyse various technical signals, that are interpreted daily by search engines, to identify any issues hindering your performance in organic search results. These will include technical aspects like site architecture, internal linking, page speed, JavaScript rendering, or international targeting […]

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SEO Affiliate Program

I would like to offer to partner with you on the new Hobo Premium SEO checklist affiliate program. Sign up here: https://hoboweb.gumroad.com/affiliates.  Let me know what you think. About the SEO checklists: Free version: https://www.hobo-web.co.uk/free-seo-checklist/ Premium version: https://www.hobo-web.co.uk/sign-up-for-the-premium-hobo-seo-checklist-premium-seo-tips-newsletter/ Buy the Premium version: https://hoboweb.gumroad.com/l/premium-seo-checklist Sign up to the Hobo SEO Premium Checklist affiliate program here: https://hoboweb.gumroad.com/affiliates  

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How well do you know your organic search competition?

Defining your organic competitive landscape When carrying this task for our clients, the first step we do is to build a relevant – but realistic – set of keywords for them to target organically, along with a number of data points per keyword, such as search volumes, existing ranking positions, CPC, etc. We then use […]

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Recovering your organic performance after a site migration

Ensure your traffic loss is legitimate Data tracking is a key element in migrations which too often goes missed. Outages in data tracking can happen at the best of times; therefore, the chances of this going wrong during a migration are even higher. Furthermore, even with badly executed migrations, it’s very rare that all forms […]

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Marketing through uncertainty: how retail brands can adapt to a changing market

What is the current state of the retail market? Cost of living is a crucial factor that affects everyone’s daily life. Recent increases in transportation, energy prices and a 16.9% increase in food cost (year-on-year in December) are impacting people’s ability to make ends meet. As a result of this, the way people are purchasing […]

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Link building for beginners (How to build links to your site)

This article discusses modern link-building tactics and strategies. It is focused on the beginner who wants to understand the benefits and risks of link-building. This article focuses on legitimate link-building tacts and strategies, not black-hat link-building tactics.

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Five video optimization tips to help boost your landing page conversions

Videos can considerably increase your landing page conversions, if you use them right. They will also help you create additional traffic and product discovery channels

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Strategy is important but execution is everything: here’s what you missed

How can I spread awareness of SEO to senior stakeholders in my business? One of the first steps to getting your recommendations implemented is getting the buy-in from relevant stakeholders within your company, which can be achieved through some education. Once stakeholders understand the value of SEO, then getting approval and implementing strategies become a […]

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SEO tutorial for beginners

If you are a beginner to SEO (search engine optimisation), or a website developer, manager, or designer wanting to learn about the basics of SEO, you are in the right place. This SEO tutorial is a beginner’s guide to Google SEO and offers you an introduction to the basics of Google search engine optimisation. This […]

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How to optimise product pages to minimise returns

Why e-commerce sites should be interested in optimising product pages to reduce returns Brands often focus on product page conversions for a boost in sales and forget about the impact of returns on your brand’s profit margin. Mishandling returns are a missed opportunity for creating long-term customer relationships and repeat purchases and a significant loss […]

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