Content Visibility Tactic: Tweet Piggyback
Embedding tweets within content can add greater context to our stories and connect our readers with people and brands of interest. There is a hidden benefit, though, and it’s the way Twitter handles related content.
By embedding a tweet into your page you automatically apply for the “Related headlines” section and may qualify if you meet Twitter’s relevance and quality criteria.…
The post Content Visibility Tactic: Tweet Piggyback appeared first on DEJAN SEO.
Advanced Search Lessons Learnt at #SMX London
Day two has come to a close and once again the State of Digital team (Polly Pospelova, Jo Turnbull, Sam Noble and Russell O’Sullivan) have been there covering the event. In this post, you will find just a few of the lessons captured from the sessions today. If you want to get more, be sure to sign […]
Post from Samantha Noble on State of Digital
Advanced Search Lessons Learnt at #SMX London
How to Really Rank in Google SERPs
Ranking in Google’s search results has been a lot more challenging these days, compared to how SEO is typically done a decade ago.
Over the years, Google has gradually integrated several advanced factors/metrics – mainly to fight web spam – and also to make the web search experience more relevant and useful to people worldwide.
The post How to Really Rank in Google SERPs appeared first on Kaiserthesage.
YouTube Marketing for Businesses
I was invited to speak for one of this year’s GDays events here in the Philippines – which will be held in Angeles City, Pampanga this coming Saturday (April 26, 2014). This event was organized by Google Business Group in Angeles and is also supported by Google.
Originally, Glen Dimaandal (one of the smartest SEOs I know here in the country) was chosen to speak for this event, but sadly, he has to leave the country earlier this month for a business trip in the US.
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A Comprehensive Study of Content and Brand Visibility on Google+
Understanding Google+
Google has been aggressively attempting to diversify away from search. Over the years they’ve come up with a number of promising products in a sea of failed experiments. When Larry Page took charge of Google’s direction once again, we witnessed a sudden shut down of unviable products. …
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Geox – 7 Days of Rain #RIMC2014
How do you prove that shoes with Holes in are waterproof? Geox went to the wettest place in the world then brought the wettest rain to the urban environment
Post from Guestpost on State of Digital
Geox – 7 Days of Rain #RIMC2014
Google+ Case Study: Why did my lunch go viral?
A photo of my lunch went viral on Google+ over the weekend with 28,616 views, 312 +1′s and 54 comments and I had no idea why. The level of engagement on the post goes well beyond the norm of somebody with only 16,000 followers. …
The post Google+ Case Study: Why did my lunch go viral? appeared first on DEJAN SEO.
Why Red Bull Has Two Verified Google+ Pages
Google+ wants real identities for both humans and organisations. There can be only one!
That said, look what happens when you search for “Red Bull” in Google Plus:
We’re seeing two official Red Bull pages, both verified. So which one is real?…
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Why “Big Data” Won’t Win You The Battle For Online Revenue
With so much attention currently being focused on big data, advertisers are beginning to lose sight of one crucial truth: big data is worthless if it’s not the right data. So what is the right data? We all know that the digital advertising landscape has dramatically matured over the past…
Please visit Search Engine Land for the full article.
Facebook Will Launch Graph Search For Mobile “Pretty Soon”
According to CEO Mark Zuckerberg during Facebook’s recent earnings call, Facebook’s Graph Search will hit mobile devices ‘pretty soon.’ It’s now been a full year since Graph Search was launched and mobile integration only makes sense. According to cnet, Zuckerberg…
Please visit Search Engine Land for the full article.
12 Inbound Marketing Tips for 2014
I did a short presentation last week for the first ever startup/marketing meetup that our company has organized.
The pointers from my talk were mostly based on my personal experience for the past 3 years of my career as an online marketer and a busi…
Facebook Will Undergo a “Rapid Decline”, Researchers Say
It’s a known fact that young users no longer hang out on Facebook as much as they used to, but now there’s some scientific proof to it. A paper by John Cannarella and Joshua A. Spechler of the Princeton University titled “Epidemiological modeling of online social network dynamics” predicts grim future for the social media giant saying: “Extrapolating the best fit model into the future suggests that Facebook will undergo a rapid decline in the coming years, losing 80% of its peak user base between 2015 and 2017.”
The following graph shows search query data for “Facebook” compared to “MySpace” (Source: Google Trends)
Cannarella and Spechler used this data to make prediction of the trend of “Facebook” search query using best fit irSIR model and found a likely range when and how rapidly the decline is likely to happen.…
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WordPress Plugin for Google+ Interactive Posts
An interactive post in the Google+ stream is similar to a basic shared post but adds a call-to-action button and support for deep linking. This is one of the greatest features within Google+, but rarely utilised due to implementation complexity. This plugin streamlines interactive post implementation on WordPress websites.…
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The State of Social: Staffing and Budgeting for Social
Would you set up a complete social team? Or should the current marketing team do it all? And how much are they worth to you? All questions which are often debated within companies. This infographic takes a closer look.
Post from Bas van den Beld on State of Digital
The State of Social: Staffing and Budgeting for Social
Everything you type is recorded. Even if you don’t post.
We collected data from 3.9 million users over 17 days and associate self-censorship behavior with features describing users, their social graph, and the interactions between them. Our results indicate that 71% of users exhibited some level of last-minute self-censorship…
The above is an excerpt from a paper titled “Self Censorship on Facebook” written by Sauvik Das from Carnegie Mellon University and Adam Kramer from Facebook.…
The post Everything you type is recorded. Even if you don’t post. appeared first on DEJAN SEO.
9 Easy Ways to Build Links
The techniques being used today to build links to a website have certainly evolved along the constant evolution of search. And apparently, the growth of search as well as the increase in competitiveness led to the birth of many creative, advanced and scalable link building tactics.
However, this doesn’t mean that we have to ignore the basics – knowing that “advanced” is just being really good at the basics.
The post 9 Easy Ways to Build Links appeared first on Kaiserthesage.
Social and Search Connection: Hangout Next Thursday
State of Digital experts will discuss the importance and the connection between search and social
Post from Bas van den Beld on State of Digital
Social and Search Connection: Hangout Next Thursday
The “Mobilification” Of Consuming Content
The future of all content will have to comply with mobile standards. As a business, it’s time to start making the transition before it’s too late.
Post from Stephanie Frasco on State of Digital
The “Mobilification” Of Consuming Content
The ROI in Forum and Comment Marketing
Building and earning visibility through conversations has proven itself to be a very result-oriented approach in online marketing.
Sharing your knowledge and expertise on online communities doesn’t just help you build links (that get clicked more often than not), but it also allows you to build a strong brand presence that will let people in your industry know that you really know your stuff.
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Bing Gets ‘Klout-orship” As Verified Klout Snapshots Now Identify Authors & Content In Bing
Klout has becoming a much more powerful tool than simply measuring social significance. Bing and Klout have teamed up to form a puesdo-authorship alliance that will appear in the search results pages. A new Klout-verified ‘Snapshot’ will show in Bing along with social icons, Klout…
Please visit Search Engine Land for the full article.