Google Officially Removes “What People Suggest” Health SERP Feature
In March of 2025 Google announced a new SERP feature that would organize and surface health conversations from online discussions. For example, from Reddit, X, Facebook…
Are Local Packs Losing Their Call Buttons?
A new study points to there being a low rate of call button appearances in Local Packs.
Google News Support Team Still Advices You Go To Search Liaison For Updates
As you know, Google’s Danny Sullivan stepped down from his role as the Search Liaison, and that support channel closed down on August 1, 2025. That isn’t stopping Google News support team from advising publishers to follow the Google Search Liaison ac…
OpenAI Continues To Expand Ads in ChatGPT and Tests Ads Manager
OpenAI continues to drive forward on the ads front. This weekend AdWeek reported that OpenAI is currently testing an Ads Manager for ChatGPT advertisers. As AdWeek explained, “The Ads Manager is a dashboard that lets marketers run, monitor…
Google Brings Helpful Changes to Ads Editor with Version 2.12
Google is now rolling out Ad Editor version 2.12, featuring helpful changes from the web interface into the software. This update should be a welcomed one, with a handful of changes that should allow for more meaningful work in Ads Editor…
PMax Channel Reporting Gets Video Segmentation Option
Hana Kobzova has spotted a new segmentation option within the Performance Max (PMax) Channel Reporting that allows advertisers to view data from ads with video as well as without video…
Bing Adds AI Shopping Additions In Shopping Results?
Is Bing testing new AI-curated results in Bing Shopping? Maybe? Have a look.
Google What People Are Saying With Popular & Latest Comments
I am not sure how new this is but the What people are saying box within Google Search now also shows the more popular comments and latest comments for Reddit threads.
Store Tab Appearing in Google Shopping
Google appears to have added a “Stores” button in Google Shopping.
Rethinking SEO in the age of AI
For years, SEO followed a fairly predictable playbook: create valuable content, optimize it for search engines, and compete for rankings on Google. But the way people discover information online is changing quickly. Tools like ChatGPT, Perplexity, and Gemini are introducing a new layer between users and search engines, where answers are generated and synthesized rather […]
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Is Google Hitting Self-Promotional Listicles Hard Again?
Is continuing rank volatility again impacting sites focusing on self-serving listicles? Industry chatter seems to indicate so.
New Google Business Profile Playbooks With Local Optimization Tips
Google just emailed site owners about new Google Business Profile Playbooks containing recommendations for optimizing local listings. Daniel Hale pinged me on LinkedIn about this the other day after receiving the email…
Google Ads Hold Music Driving Some Advertisers Crazy
Have you ever waited on hold for support with Google Ads? Do you enjoy the hold music that Google selected for your wait time? Well, some advertisers say it can drive you crazy.
Digital PR Strategy in 3 Simple Steps — Whiteboard Friday
In this episode of Whiteboard Friday, Chloe Osunsami provides 3 simple steps for crafting a successful digital PR strategy in 2026. Join her to discover how to analyze competitors, find AI visibility gaps, and secure authoritative brand mentions.
Google Rolls Out “Ask Maps” in Google Maps – It’s like AI Mode In Maps
Google just announced “Ask Maps”, which is a new feature in Google Maps that leverages Gemini to help users research local businesses, plan trips, get recommendations…
Google Rolls Out “Ask Maps” in Google Maps – It’s like AI Mode In Maps
Google just announced “Ask Maps”, which is a new feature in Google Maps that leverages Gemini to help users research local businesses, plan trips, get recommendations…
Google Ads Asset Optimization Layout Gets a Refresh
Google Ads has a new interface for Asset Optimization that allows for quick managing of opt-ins.
Google Ads Asset Optimization Layout Gets a Refresh
Google Ads has a new interface for Asset Optimization that allows for quick managing of opt-ins.
Google Tests Instagram Knowledge Panel Design
Google is testing a new knowledge panel design for when you search for an Instagram account of a notable person. Google will display the individual’s knowledge panel, promoting the Instagram card higher up in that panel.
Google Tests Ask About Feature in AI Mode Citation Overlays
Google is now testing the Ask about feature in AI Mode’s citation box overlays.