What AI gets wrong about your site, and why it’s not your fault: meet llms.txt
AI tools are everywhere — from chatbots that answer customer questions to language models that summarize everything from documentation to legal text. But if you’ve ever asked a model like ChatGPT to explain your site, your product, or your API, the results might not feel quite right. In fact, sometimes they’re way off. And no, […]
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New: Future proof your website for tomorrow’s visitors with Yoast SEO llms.txt
Increased usage of AI is changing how people discover businesses and services online. While your website may be optimized for traditional search engines, large language models (LLMs) process your website’s information differently. Our new feature, llms.txt offers to bridge the gap. Yoast SEO generates a file that highlights the most important, up-to-date content on your […]
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Brand and SEO Sitting on a Tree: K-I-S-S-I-N-G [Mozcon 2025 Speaker Series]
Is your messy brand killing your search visibility? Learn how to align brand and SEO to boost visibility and future-proof your search strategy.
Google Ads Confirms Issue – Maybe Ads Not Displaying
Google has confirmed an issue with Google Ads this morning, saying, “We’re investigating reports of an issue with Google Ads. We will provide more information shortly.”
Google Calm Storm – Heated Weekend Search Volatility But Chatter Calm
Normally, when I see a lot of chatter within the SEO community, I also see the third-party Google search ranking volatility tools heat up. Now I am seeing the tools heat up in a very big way over the weekend but the SEO chatter within the SEO community…
Pichai: Google AI Mode Will Be Incorporated Into The Main Search
Lex Fridman had a really great interview with Google’s CEO, Sundar Pichai. In that interview, Sundar explained that the “current plan is AI mode” will remain in a separate tab but over time, Google will “keep migrating it to the main page.” Meaning, Go…
Reports Of Some Google Business Profiles Disappearing
Over the past week I’ve been hearing that some Google Business Profiles are vanishing or disappearing. I am told that Google is aware of the complaints and are investigating, but that was last week.
Finding Conversational Style Query Data In Google Search Console
Ever want to find query data in Google Search Console where the query is a conversational query style? The long long queries that give you insight into how people may be finding your content via AI search engines, the ones where people talk their quer…
Live Search Being Tested In The Google Search App
Google recently rolled out the Live Search feature in the Gemini app. But now Google was caught testing that Live Search feature directly in the main Google Search app, the Google App.
Microsoft Is Retiring Bing PubHub
Bing PubHub is being retired, exactly when, I am not sure, but it is going away. Microsoft posted the notice in Bing Webmaster Tools and it links to a document that says “PubHub will no longer be accepting new publisher applications effective immediate…
Google Search Console Discover Report Flatlining – Might Be A Reporting Bug
It seems the Google Search Console performance report for Google Discover has reported zero impressions and clicks starting Thursday, June 5th, or has underreported impressions and clicks significantly since that date. I am seeing a lot of complaints …
Search News Buzz Video Recap: Google Ranking Movement, The Great Decoupling, Explicit Ranking Algorithm, Indexing Drop & AI, Lens, Ads & More
This week we covered the ongoing Google search ranking volatility that spiked on June 4th. Have you heard of the Great Decoupling? Did Google start indexing less in late May? Google updated its ranking algorithm…
Google LSAs Tests Replacing Google Screened With Google Verified
Google is testing replacing the “Google Screened” label with a “Google Verified” label for the Local Service Ads. I am also seeing these results come up with no labels at all, outside of the normal “Sponsored” label.
Google Tests New Learn More About Sponsored Results Label
Google is testing a new label on its search ads within the Google Search results that says “Learn more about Sponsored results.” This label is on the bottom right of the ad and neatly tucked under the listing in the gray background style.
Google AI Mode Adds Charting & Data Visualizations (Plus PR Stuff)
When Google announced at Google I/O the launch of AI Mode, Google also announced a number of new features including the ability for Google to take your query and analyze complex datasets and create graphics based on that. Well, Google announced data vi…
Google AI Overviews & Bing Copilot Answers With Shorts
Google and Microsoft Bing has added short videos, also referred to as “Shorts” to their AI answers in search, AI Overviews and Copilot Answers. They display short videos in the answers that you can click on to view.
Google Updates Event & Recipe Structured Data; Drops Online Events & More
Google has updated the event structured data and recipe structured data help documentation. The changes include removing the online event properties, adding more examples and also saying that recipe markup has no impact on the image chosen for a text r…
How to Communicate Site Migration to Clients — Whiteboard Friday
Site migrations can be tricky! Rebecca Yu shares essential strategies for SEO professionals to clearly explain the process and potential impacts to non-SEO clients. Learn how to bridge the communication gap, accurately identify when a migration is happ…
Daily Search Forum Recap: June 5, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google updated its explicit search ranking algorithm to target sites hiding explicit videos…
The Autonomy Gauntlet
This post is an example of a strategy I came up with some time ago – Optimising For The Synthetic Content Data Layer. In this strategy, I surmised we could use AI to extract content you should “own” – and content you should have – about your product, f…