John Mueller (Personally) On If Schema Helps With LLMs & Google
John Mueller, who works on the Google Search team, responded to a question that asks, “Does extensive Schema markup actually help Large Language Models (LLMs) understand your entity better, or is it just for Google Rich Snippets?” He responded to the …
Google’s John Mueller Working On New Year’s Day (2026 Edition)
Just like with Christmas day every year, so to with New Year’s Day – Google’s John Mueller and often other Googlers, are out and looking to respond to some questions on Google Search and SEO. John Mueller so far posted a few times on Reddit this morni…
Google Displays New Year’s Eve Doodle On New Year’s Day
This is weird. It is 2026, and Google.com, the Google Search home page, is still showing yesterday’s New Year’s Eve doodle of 2025 going into 2026. But it is after 7 am ET here on January 1, 2026, and on all my devices, I see yesterday’s Google Doodle.
Daily Search Forum Recap: December 31, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Business Profiles adds new help page for requesting reviews via links or QR codes. Google Ads sear…
Google Algorithm Updates 2025 Infographics
Google has rolled out fewer confirmed search ranking updates in 2025, then it did in all the past years where Google confirmed these updates. Google rolled out only four confirmed updates in 2025, before than seven in 2024, nine in 2023 and ten in 202…
Google Adds Help Page For Link Or QR Code To Request Reviews
Several months ago, back in March, Google added a screen to request reviews by sharing a link or QR code with your customers. Now, it seems Google has added a new help page on how to use this feature.
Google Ads Search Terms Report Adds Quick Filters Without Options Enabled
The Search terms report within Google Ads has this quick dropdown filter that lets you filter by search terms, search terms and landing pages from AI Max, search terms from Dynamic Search Ads and search terms and landing pages from Dynamic Search Ads.
Top Contributors To The Search Engine Roundtable In 2024
The Search Engine Roundtable is made up of what you, the search community, are talking about. What are you, the search community, noticing in the search results, whether it be ranking changes, user interface changes, or beyond…
Most Commented Search Engine Roundtable Articles – 2025 Edition
Here are the most popular articles on the Search Engine Roundtable by number of comments. In other words, these are the articles with the highest number of comments posted in 2025.
Google’s New Year’s Eve & New Year’s Day Doodles
Google has posted the New Year’s Eve Doodle and New Year’s Day Doodle on the Google.com home page for when it is New Year’s Eve for you and New Year’s Day for you.
Search Central Live APAC 2025 Recap: A Note of Gratitude
It has been a busy second half of the year for the Search Central Live (SCL) team! Zipping through
the busy streets of Bangkok to the skyscrapers of Tokyo and the vibrant harbor of Hong Kong, we’ve
been on a mission to connect…
Daily Search Forum Recap: December 30, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
The Google December 2025 core update is done rolling out…
Google’s AI Frankenstein Recipes Are A Horror
Adam and Joanne Gallagher from the food recipe blog, Inspired Taste, has been documenting a lot of really painful and shameful tactics Google is using for its AI responses to some recipes. Adam calls its Google’s AI Frankenstein recipes, where it pull…
Bing Tests Expanding People Also Ask
Microsoft Bing is testing loading more people also ask options as you click on them. This is something Google has done for a long time now, but now when you click on an option under the people also ask section within Bing, Bing may load more beneath th…
Google Merchant Panel With Delivery, Return & Payment Options Carousel
Google Search is showing a carousel in the merchant / retailer panel that lets you scroll through the merchant’s delivery, return and payment options. This information has been in the Google Search results for a while, but this carousel feels new to me…
Google Maps Hotel Results Drop Visit Website Button
Google has removed the visit website button from the first screen of the Google Maps hotel results. Instead, you first need to click on the “Check availability” to get to the visit website button.
Microsoft Advertising With All Accounts Tab
Microsoft made a small update to the Microsoft Advertising console where there is now an “All accounts” tab. This lets you see all your accounts in one place with quick access to account summaries, recommendations and more.
Bias and Prejudice in AI Search
When Claude Met DEJAN I was helping a developer debug a machine learning pipeline. Forty million training samples, weighted loss functions, checkpoint management — technical work. At some point, they asked me to generate test queries for their keyphrase volume classifier. I needed examples across the search volume spectrum, from high-volume head terms down to […]
Google December 2025 Core Update Has Finished Rolling Out
Google’s December 2025 core update is now done rolling out, it took 18 days and 2 hours to complete. The core update started on December 11, 2025 at around 12:25 pm ET and ended on December 29, 2025 at around 2:05 pm ET…
The Industry Mourns The Loss Of Andy Drinkwater – Experience & Friendly SEO
I am sad to report the passing of Andy Drinkwater, a super-experienced SEO and a friend to the search marketing industry. Andy was a UK-based SEO who loved educating his industry by contributing content and attending local events.