Google Search Console Indexing Report Missing Old June Data
The Google Search Console page indexing report is now missing a huge chunk of data from June 2026. It seems something is super buggy with this report over the page several months or something weird is happening with indexing in Google Search. I am hop…
Search News Buzz Video Recap: Google Degrades EU Search Quality, Losing Faith In Your Site, AI Mode Match Types & Google Maps Photo Scams
This week we covered how Google said it launched its biggest reduction in search quality in Europe over the DMA laws. Google also posted a document on the regional differences with the Google Search experiences. Google confirmed there was a tempora…
Google Shopping Ads X Days Left Attribute On Sponsored Ads
Google Ads is running a “very early experiment” to show a new attribute in sponsored results in Google Search. This attribute shows how many days remain in a sale or deal on Shopping Ads.
Google AI Mode tests another new follow-up question format
Google AI Mode is testing a new follow-up format that directly asks users what they want before generating a new query, a shift from the previous click-to-generate box style.
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Google Ads Reporting Segments For Loyalty Program Members
Last month, Google Ads added a new customer retention option named Loyalty program members. Now Google Ads can segment reporting by Loyalty program members.
Google Ads Sponsored Results Label Alignment Is Off (Sometimes)
Google may have a bug with some of its search results formatting, where the sponsored results heading is sometimes not left-aligned. This does not seem intentional and it seems more like a formatting bug, but who knows.
Google Ads Video Campaign Group Beta
Google Ads is beta testing a new option during the campaign creation process for “Video Campaign Group.” This option is for video or Demand Gen campaigns, and it features aggregated metrics and controls for reach and frequency across campaigns.
Google Merchant Center With Add Product Videos
Google Merchant Center now lets you upload videos of your products through a new Product videos section. “Product videos offer a more engaging and immersive experience to customers,” Google wrote on the “Add videos” page within Merchant Center.
Google AdSense Max Message Coverage & Optimize My Consent Message
Google AdSense announced two new privacy-focused features it is rolling out or has rolled out in European Economic Area (EEA), the United Kingdom (UK), or Switzerland regions. Google Ads has “Maximize message coverage” and “Optimize my consent message”…
Google tests new queries between free listing products in SERP
Google is testing new query suggestions that appear between the free listing product carousel above and an AI Mode box below. Clicking one of these queries redirects users to AI Mode. Here is a screenshot of how it looks. Here is a screenshot of what happens when I click on a particular query. Showing these […]
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Google AI Mode now showing more ads
Google AI Mode is showing entirely ad-based product results for some ecommerce queries, squeezing out organic listings that previously appeared alongside ads.
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Ubersuggest review: what I still use it for at my SEO agency
Ubersuggest has had one of the stranger evolutions in SEO software. Search Engine Watch wrote about it back in 2013, when Übersuggest was basically a free way to turn Google Suggest data into long-tail keyword ideas (kind of like Yoast Suggest, but a bit fancier). By 2018, it had become a more recognizable keyword research […]
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Google wants Maps and Waze to send more customers into stores
New advertising controls focus on people ready to visit a business. The accompanying sales measurement update still comes with substantial eligibility requirements.
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Amazon is bringing its ad empire to ChatGPT
Amazon is opening a new route for its advertisers to reach people inside ChatGPT, putting its advertising business closer to the conversations where users decide what to buy. The pilot launched on September 10 for select U.S. advertisers, with Delta Vacations among the first participants, according to Digiday. It allows participating businesses using Amazon Ads […]
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Are You Struggling with Market Pressure or Operational Readiness? Use Our 2×2 Framework to Find Out
TL;DR
If your performance numbers are down, your single-axis maturity model might be telling you to solve for the wrong problem
A true framework should factor in two variables: what the market is doing to you (market pressure), and what …
Google launches tool to check whether ads actually increase sales
Google has released Meridian GeoX globally, giving advertisers a way to test whether their spending generates extra sales or gets credit for purchases that would have happened anyway. The open-source tool helps businesses run advertising experiments across different geographic areas. It can measure campaigns across advertising platforms, including those outside Google, and assess both online […]
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Could Google’s next core update arrive in September 2026?
Google’s last core rollout finished in June. We checked previous September updates, current volatility readings and publisher reports to assess whether another could be close.
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Businesses say Google encouraged them to spend, then denied the reward
Advertisers say Google denied ad credits after they spent thousands
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Google Ads adds a new way to measure sales missing from your reports
Google’s latest measurement update could help explain why reported ad results improve even when a business hasn’t made more sales.
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Google researchers improved AI search and made the top result worse
Google DeepMind researchers are exploring whether one AI model could find and rank search results, replacing a process often split between two systems. The approach, called Autoregressive Ranking, generates identifiers for documents to produce a ranking. The team developed a training method called SToICaL to teach it which results should appear higher. The paper explains […]
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