Ubersuggest review: what I still use it for at my SEO agency
Ubersuggest has had one of the stranger evolutions in SEO software. Search Engine Watch wrote about it back in 2013, when Übersuggest was basically a free way to turn Google Suggest data into long-tail keyword ideas (kind of like Yoast Suggest, but a bit fancier). By 2018, it had become a more recognizable keyword research […]
The post Ubersuggest review: what I still use it for at my SEO agency appeared first on Search Engine Watch.
Google wants Maps and Waze to send more customers into stores
New advertising controls focus on people ready to visit a business. The accompanying sales measurement update still comes with substantial eligibility requirements.
The post Google wants Maps and Waze to send more customers into stores appeared first on Search Engine Watch.
Amazon is bringing its ad empire to ChatGPT
Amazon is opening a new route for its advertisers to reach people inside ChatGPT, putting its advertising business closer to the conversations where users decide what to buy. The pilot launched on September 10 for select U.S. advertisers, with Delta Vacations among the first participants, according to Digiday. It allows participating businesses using Amazon Ads […]
The post Amazon is bringing its ad empire to ChatGPT appeared first on Search Engine Watch.
Google launches tool to check whether ads actually increase sales
Google has released Meridian GeoX globally, giving advertisers a way to test whether their spending generates extra sales or gets credit for purchases that would have happened anyway. The open-source tool helps businesses run advertising experiments across different geographic areas. It can measure campaigns across advertising platforms, including those outside Google, and assess both online […]
The post Google launches tool to check whether ads actually increase sales appeared first on Search Engine Watch.
Could Google’s next core update arrive in September 2026?
Google’s last core rollout finished in June. We checked previous September updates, current volatility readings and publisher reports to assess whether another could be close.
The post Could Google’s next core update arrive in September 2026? appeared first on Search Engine Watch.
Businesses say Google encouraged them to spend, then denied the reward
Advertisers say Google denied ad credits after they spent thousands
The post Businesses say Google encouraged them to spend, then denied the reward appeared first on Search Engine Watch.
Google Ads adds a new way to measure sales missing from your reports
Google’s latest measurement update could help explain why reported ad results improve even when a business hasn’t made more sales.
The post Google Ads adds a new way to measure sales missing from your reports appeared first on Search Engine Watch.
Google researchers improved AI search and made the top result worse
Google DeepMind researchers are exploring whether one AI model could find and rank search results, replacing a process often split between two systems. The approach, called Autoregressive Ranking, generates identifiers for documents to produce a ranking. The team developed a training method called SToICaL to teach it which results should appear higher. The paper explains […]
The post Google researchers improved AI search and made the top result worse appeared first on Search Engine Watch.
Google tests AI Mode upload menu in Search results
Google seems to be bringing its AI Mode upload menu to the Search results page, replacing the usual magnifying-glass icon when users focus an existing query. The change affects the search box on the results page. When you click inside an existing search query, the box normally shows a magnifying-glass icon on the left. In […]
The post Google tests AI Mode upload menu in Search results appeared first on Search Engine Watch.
Google warns AdSense publishers their impression counts could drop
Google is warning publishers that a new way of counting display ad impressions could reduce their reported totals from February 17, 2027. That means a website could keep its audience and still record fewer impressions after the switch. Google’s documentation confirms the date. The change, called Begin-to-Render, moves the counting point from when an ad […]
The post Google warns AdSense publishers their impression counts could drop appeared first on Search Engine Watch.
WordPress co-founder sidelined by the company he built
Automattic’s board has put its founder on paid leave. The leadership of the open-source software used by publishers and businesses remains unchanged.
The post WordPress co-founder sidelined by the company he built appeared first on Search Engine Watch.
Demand for people to fix AI-generated work is climbing, reports find
AI’s next big job opportunity? Cleaning up after AI
The post Demand for people to fix AI-generated work is climbing, reports find appeared first on Search Engine Watch.
Google Search Deez Nuts AI Overview Easter Egg
If you conduct a blank search on Google Search, you will get an AI Overview that says “…nuts? 𥔠It seems like one of those easter eggs dropped by Google within its search results.
Daily Search Forum Recap: September 10, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
John Mueller from Google said it is hard to map positions one through ten in search anymore…
Apple: 2.5 Billion Siri Requests Every Day
Did you know that Apple Siri handles 2.5 billion requests every single day? Lilian Rincon, Apple’s Vice President of Product Management / Product Marketing for Artificial Intelligence, said that yesterday at the Apple Event on September 9, 2026.
Google: The Old Position 1-10 Is Hard To Map For Site Owners
Google’s John Mueller responded to questions about how impressions are counted for Generative AI in Google Search Console. Google has a document that explains that, and John just reiterated that. But what he added was that “the old “position 1 – 10” is…
Google Ranking Factors Survey: Content & Backlinks Most Important
There is a new Google ranking factor survey out for 2026. It has been a while since we had one, and it is here. This one was done by Cyrus Shepard and Dawn Shepard and posted at Zyppy. It says content relevance, backlinks, and content quality are the m…
Bait & Switch: Google Ads Revoking Credits After Advertisers Spend Them
Google Ads has been offering new and existing customers credits to encourage them to spend on the advertising platform. But sometimes, Google Ads will revoke a credit, a credit that was already spent within the Google Ads platform, leaving the client …
Google Ads Beta Experiment: Budget Or Bidding Targets For Search Campaigns
Google Ads has a new beta variable to test within its experiments area named “Budget or bidding targets for Search campaigns.” This test different budget, target CPA or target ROAS amounts to find the optimal level of spending for your campaign, Google…
Google Maps Phone Number in Photo Scam
Scammers are using the Google Maps contributor program to upload AI-generated photos with phone numbers, tricking users into calling the number in the photo instead of the number on the Google Business Profile listing. These scammers are doing this ac…