Search Lab AI Beaker Icon Replaced On Android
The Search Labs beaker icon on Google’s homepage on Android is replaced with something that pushes you to AI Mode.
Google Expands Personal Intelligence As Jarvis Approaches
Google announced that Personal Intelligence is expanding across AI Mode in Search, the Gemini app, and in Gemini in Chrome to all users in the U.S. When Personal Intelligence first rolled out…
What Is Prompt Tracking? [Tips and Workflows To Do It on a Budget]
Is prompt tracking draining your budget? Learn a lean strategy to cut bloated prompts, track AI visibility smarter, and focus on what drives brand growth.
Google “Developing” Opt-Out of Generative AI Features in Search
A new response from Google to the UK’s CMA revels that Google is working on developing an Opt-Out for Generative AI search features.
Codename: Agency – By Your Command
There’s a project I’ve been working on. I’m calling it Agency for now, and weirdly, as a 25-year veteran in this marketing game, I am in a weird position of… not caring even what it is called? It is strange times indeed. At this…
Bing Business Profiles With Image Slider
Microsoft Bing now has an image slider in the Bing Business Profiles local panel. So when you find a business listing and that business listing has photos associated with its Business Profile, Bing will let you slide through those images on the search…
Live Sports Data In Google AI Mode
Google’s AI Mode is showing entity cards with a live score of ongoing sports events.
Reverse Prompting: Reconstructing Prompts from AI-Generated Text
We fine-tuned Google’s Gemma 3 (270M) to reverse the typical LLM workflow: given an AI-generated response, the model reconstructs the most likely prompt that produced it. We generated 100,000 synthetic prompt-response pairs using Gemini 2.5 Flash, trained for a single epoch on a consumer GPU, and built a Streamlit app that sweeps 24 decoding configurations […]
Google Officially Removes “What People Suggest” Health SERP Feature
In March of 2025 Google announced a new SERP feature that would organize and surface health conversations from online discussions. For example, from Reddit, X, Facebook…
Are Local Packs Losing Their Call Buttons?
A new study points to there being a low rate of call button appearances in Local Packs.
Google News Support Team Still Advices You Go To Search Liaison For Updates
As you know, Google’s Danny Sullivan stepped down from his role as the Search Liaison, and that support channel closed down on August 1, 2025. That isn’t stopping Google News support team from advising publishers to follow the Google Search Liaison ac…
OpenAI Continues To Expand Ads in ChatGPT and Tests Ads Manager
OpenAI continues to drive forward on the ads front. This weekend AdWeek reported that OpenAI is currently testing an Ads Manager for ChatGPT advertisers. As AdWeek explained, “The Ads Manager is a dashboard that lets marketers run, monitor…
Google Brings Helpful Changes to Ads Editor with Version 2.12
Google is now rolling out Ad Editor version 2.12, featuring helpful changes from the web interface into the software. This update should be a welcomed one, with a handful of changes that should allow for more meaningful work in Ads Editor…
PMax Channel Reporting Gets Video Segmentation Option
Hana Kobzova has spotted a new segmentation option within the Performance Max (PMax) Channel Reporting that allows advertisers to view data from ads with video as well as without video…
Bing Adds AI Shopping Additions In Shopping Results?
Is Bing testing new AI-curated results in Bing Shopping? Maybe? Have a look.
Google What People Are Saying With Popular & Latest Comments
I am not sure how new this is but the What people are saying box within Google Search now also shows the more popular comments and latest comments for Reddit threads.
Store Tab Appearing in Google Shopping
Google appears to have added a “Stores” button in Google Shopping.
Rufus – Under the Hood. What Drives Amazon’s AI Shopping Assistant?
What’s Publicly Known About the Pipeline, Backend, and Response Anatomy. Rufus is not “one model that magically answers.” Public Amazon/AWS descriptions point to a multi-component system: Speculative schema: Pipeline: request → answer Step A — Input + context assembly Public descriptions indicate customers can: Amazon also describes using conversational context and (more recently) account memory […]
Rethinking SEO in the age of AI
For years, SEO followed a fairly predictable playbook: create valuable content, optimize it for search engines, and compete for rankings on Google. But the way people discover information online is changing quickly. Tools like ChatGPT, Perplexity, and Gemini are introducing a new layer between users and search engines, where answers are generated and synthesized rather […]
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Is Google Hitting Self-Promotional Listicles Hard Again?
Is continuing rank volatility again impacting sites focusing on self-serving listicles? Industry chatter seems to indicate so.