First ChatGPT Ads Share Little Data To Advertisers
The Information wrote “OpenAI’s First Advertisers Can’t Prove ChatGPT Ads Work.” In short, the ChatGPT ad platform from OpenAI shares almost no data with advertisers. It is low tech, there is no ad performance data, and it also has very limited ad tar…
Google Using AI to Create Title Links on SERP
Google confirms it is using AI to create title links on the SERP instead of headlines from news publishers, sometimes.
Google Using AI to Create Title Links on SERP
Google confirms it is using AI to create title links on the SERP instead of headlines from news publishers, sometimes.
Google Adds Google-Agent User Agent
Google has added a new user-agent to the user-triggered fetchers named Google-Agent. Google said the “Google-Agent user agent is rolling out over the next few weeks, and will be used by Google agents hosted on Google infrastructure to navigate the web …
Google Adds Google-Agent User Agent
Google has added a new user-agent to the user-triggered fetchers named Google-Agent. Google said the “Google-Agent user agent is rolling out over the next few weeks, and will be used by Google agents hosted on Google infrastructure to navigate the web …
Clickbait Titles Exploit Attention Through Latent Entities
Every clickbait title works the same way: it removes exactly one critical variable: the subject, the reason, the process, or the outcome, and charges you a click to fill the blank. This missing variable, which we call a latent entity, is so pervasive it has become normalized and nobody questions it anymore. You should! That […]
Google News Showcase Label In Discover Feed
New label tests for news results in the Google Discover feed could make certain news results more clickable.
Google News Showcase Label In Discover Feed
New label tests for news results in the Google Discover feed could make certain news results more clickable.
AI Overviews Showing For Breaking News More Often And Above Top Stories
News publishers will not be happy to learn that AI Overviews seem to be ranking for breaking news more and more. I noticed this several times recently and shared about it on X yesterday…
AI Overviews Showing For Breaking News More Often And Above Top Stories
News publishers will not be happy to learn that AI Overviews seem to be ranking for breaking news more and more. I noticed this several times recently and shared about it on X yesterday…
10 Fan-Outs for Prompt Research — Whiteboard Friday
How does Google’s AI Overview expand user queries? Tom Capper reveals 10 fan-out categories you can use to improve your prompt tracking and keyword research.
Search Central Live Asia Pacific 2026: Get Ready for Sydney and more!
It’s that time of the year again! Let’s talk about the Search Central Live (SCL) schedule for
the Asia Pacific (APAC) region.
Search Central Live Asia Pacific 2026: Get Ready for Sydney and more!
It’s that time of the year again! Let’s talk about the Search Central Live (SCL) schedule for
the Asia Pacific (APAC) region.
Fanout Query Analysis
When AI models like Gemini, GPT or Nova answer a question using web search, they don’t just run your query as-is. They generate their own internal search queries, or fanout queries. A single user prompt can trigger multiple fanout queries as the model breaks down the question, explores subtopics and verifies information. We captured 365,920 […]
Universal Commerce Protocol Get New Additions Including Cart & Catalog
Google’s Universal Commerce Protocol (UCP) is introducing new optional capabilities for merchants to support agentic commerce across the web.
Universal Commerce Protocol Get New Additions Including Cart & Catalog
Google’s Universal Commerce Protocol (UCP) is introducing new optional capabilities for merchants to support agentic commerce across the web.
Daily Search Forum Recap: March 19, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
A lot of you are emailing me where did the newsletter go. You may not have seen it, but I need several d…
Daily Search Forum Recap: March 19, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
A lot of you are emailing me where did the newsletter go. You may not have seen it, but I need several…
Search Lab AI Beaker Icon Replaced On Android
The Search Labs beaker icon on Google’s homepage on Android is replaced with something that pushes you to AI Mode.
Google Expands Personal Intelligence As Jarvis Approaches
Google announced that Personal Intelligence is expanding across AI Mode in Search, the Gemini app, and in Gemini in Chrome to all users in the U.S. When Personal Intelligence first rolled out…