Meta ad revenue jumps 27% in Q1 2024
Don’t expect Meta search ads, but there could eventually be ads and paid content in Meta AI interactions, says CEO Mark Zuckerberg.
Perplexity AI: Exploring AI-powered search beyond Google
Perplexity’s AI-powered search experience challenges Google’s model by delivering conversational answers, citing sources and more.
Surviving the March 2024 Google core update
Google’s algorithm updates can shift the visibility of your sites. In March 2024, Google launched one of its biggest core algorithm updates yet, giving many people food for thought. This update differs from previous ones, as it targets low-quality, often AI-generated, content that’s cluttering search results. All of this affects the quality of information users […]
The post Surviving the March 2024 Google core update appeared first on Yoast.
Surviving the March 2024 Google core update
Google’s algorithm updates can shift the visibility of your sites. In March 2024, Google launched one of its biggest core algorithm updates yet, giving many people food for thought. This update differs from previous ones, as it targets low-quality, often AI-generated, content that’s cluttering search results. All of this affects the quality of information users […]
The post Surviving the March 2024 Google core update appeared first on Yoast.
Is optimizing for one specific keyword an outdated SEO practice?
Explore when a narrow keyword focus works vs. a broader topic/intent-based SEO strategy to reach more qualified traffic.
Google March Core Update Stilling Rolling Out & Heated SEO Chatter Continue
Over the past few days, while I was offline, the SEO chatter around the Google search ranking volatility continued to be super heated. The Google tracking tools seemed to calm down a bit, but the chatter is still very heated. This is all while the Go…
Report: How Prabhakar Raghavan Killed Google Search
Ed Zitron wrote a piece named The Man Who Killed Google Search. It goes through in detail how Prabhakar Raghavan, Google’s former head of ads – led a coup so that he could run Google Search, and how an email chain from 2019 began a cascade of events th…
Google Favicon Documentation Adds Rel Attribute Value Definitions
Google has updated its favicon documentation for Google Search to add definitions for each supported rel attribute value in the Google Search favicon documentation.
Google Ads API Version 16.1 Now Available
Google released version 16.1 of the Google Ads API yesterday. The update includes query assets for Demand Gen, more location service details, more support warnings, Target ROAS bid simulation and more.
Google: Splitting & Merging Sites Takes Longer Than Normal Site Migrations
Want to scare an SEO? Just tell them they need to manage a site migration. Want to make an SEO faint? Tell them they need to manage to split a site into two or more sites while merging content on those sites. John Mueller from Google said it takes Goog…
TikTok sell or ban bill becomes law
TikTok says the law is unconstitutional and plans to challenge it in court.
Head of Google Search demands urgency as growth slows
Google Senior VP Prabhakar Raghavan blames increasing competition, costs and regulation for a ‘new operating reality’.
Hobo SEO Support
Hobo SEO support are tools and services to help you guarantee you align your site with Google guidelines, to avoid penalties and algorithm punishments in the future.
Read the full article here Hobo SEO Support © Copyright 2006-2021 Shaun Anderson
Reddit introduces Dynamic Product Ads
Now available in public beta, Reddit Dynamic Product Ads aim to connect users with products they are looking for or may be interested in.
LinkedIn advertising: A comprehensive guide
Maximize your B2B marketing impact with LinkedIn advertising. Learn to target your ideal audience and optimize campaigns for maximum ROI.
Google delays third-party cookie phase-out to 2025 (maybe)
For the third time, Google has postponed the anticipated deprecation of third-party cookies in its Chrome browser.
5 tips on how to use TikTok for your business
If you want to reach a younger audience, you need to look into TikTok. Almost half of TikTok’s user base is under 30 years old. So if that’s a market you want to target, you should consider creating a TikTok account and a TikTok strategy. In this post, we’ll give you 5 tips on how […]
The post 5 tips on how to use TikTok for your business appeared first on Yoast.
5 tips on how to use TikTok for your business
If you want to reach a younger audience, you need to look into TikTok. Almost half of TikTok’s user base is under 30 years old. So if that’s a market you want to target, you should consider creating a TikTok account and a TikTok strategy. In this post, we’ll give you 5 tips on how […]
The post 5 tips on how to use TikTok for your business appeared first on Yoast.
3 ways to target your PPC competitors’ audience
Boost your PPC audience targeting with this action-based strategy. Learn how to reach your competitors’ customers who are primed to convert.
Report: Google Search CPC up 13% YoY; ad spend growth slowing
Despite Google Search’s dominance in paid media, dwindling click volume makes it a costly battleground.