Google Tests Swapping Site Name & URL In Search Snippet
Google is testing swapping the site name with the URL in the search result snippets. So instead of the site name being shown at the top of the search result snippet, Google is showing the URL above that, followed by the site name.
Google Ads New Promotion Preview
Google seems to be testing a new way to preview ads within Google Search, specifically promotions. There is a new “Promotion Preview” tool that shows what your promotion will look like on Google Search before it goes live to customers.
What I Learned From Analyzing Google’s AI Mode Patent
Google’s stateful chat patent reveals how AI Mode is disrupting traditional SEO. Explore key takeaways and practical strategies to adjust your content strategy.
SEO Presentations Are Loaded With Empty Statistics
Empty statistics are white noise. They are data that is commonly cited, perhaps even to the extent that most of your intended audience knows the information before you begin your presentation. Empty statistics can also be irrelevant or meaningless with…
Update on Yoast AI Optimize for Classic Editor
Recently, we announced the rollout of Yoast AI Optimize for the Classic Editor in WordPress. We’re excited to see the positive response and engagement with this new feature. During the initial rollout, we discovered a technical issue where unintended classes were being added to content for some users. While these added classes are harmless and […]
The post Update on Yoast AI Optimize for Classic Editor appeared first on Yoast.
Daily Search Forum Recap: June 18, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
There are new signs of an unconfirmed Google search ranking update that touched down…
The Great Decoupling Explained By A Googler
The term, The Great Decoupling has really been catching on over the past couple of weeks. It is being used to describe what we are seeing with impressions and clicks moving further and further apart since AI Overviews has become more of the norm in the…
Google Search Ranking Volatility Heats Up June 18th
It’s been almost ten days since I last reported on a Google search ranking update. Well, I had to stop the streak and cover what I’ve seen over the last 24 hours or so. It appears that the volatility in ranking positions in Google search results is shi…
Google Ads Tests Design With Horizontal Lines Filled Halfway
Google is testing a new design for its sponsored search ads in the Google Search results. These have horizontal lines that are darkened or filled halfway through, alternating from left to right and right to left every other ad.
Google: No AI System Currently Uses LLMs.txt
There has been a lot, I mean, a lot, of chatter around if one should add an LLMs.txt to their website. Many are starting to add it while others have not added it yet. Well, John Mueller of Google chimed in and wrote on Bluesky, “FWIW no AI system cur…
Google Merchant Center New Website-Reported Autofeeds
Google has rolled out a new feature to automate the process of updating your inventory with Google Merchant Center. It is called Website-reported Autofeeds and it uses Google Tag Manager tag implemented in your site to manage this.
Bing Tests Bold & Colored Hover Styles On Snippets & Related Searches
Microsoft is testing new hover effects and styles in the Bing Search results. Specifically, when you hover over the URL of a snippet, it will bold and underline the result. And then on related searches, Bing is using a blue and orangish styled backgro…
How To Drive More Conversions With Fewer Clicks [MozCon 2025 Speaker Series]
Are rankings and traffic still your main SEO goals in 2025? Learn how to build a conversion-first strategy that boosts revenue—even when clicks are down.
Daily Search Forum Recap: June 17, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search Console is now counting AI Mode impressions, clicks and position…
Google Search Console Now Counting AI Mode Clicks, Impressions & Positions
Google has now officially confirmed that Google Search Console is counting AI Mode data. Google said, “AI Mode is now counting towards totals in Search Console.” We saw this when AI Mode went fully live in the US late last week, which Google announced…
Google Business Profiles Rolls Out New Interface For Google Posts
Google has rolled out a new interface to view your historical Google Posts within Google Business Profiles. Now the interface is a scrollable list view.
Google Search Previously Visited Links Issue
Google is investigating reports of a number of searchers seeing that all the links shown in the Google search results are marked as previously visited. When you click on a link in a browser, often the link is colored purple next time you see that link,…
Some Google Knowledge Panel Buttons Going To Wrong Sites
A few months ago, Google added big blue buttons to the knowledge panels within the Google Search results but now, some of those knowledge panels buttons are taking searchers to the wrong site or a site that does not exist.
Google Ads New Step-By-Step Conversion Setup
Google Ads is refreshing the interface for the conversion actions and conversion setup process. It is a new step-by-step process that is much easier to use than the old version.
Google AI Mode Within People Also Ask & Chrome
Just like Google had AI Overviews (also featured snippets) in the People also ask section of Google Search, Google is now testing AI Mode within People also ask. Plus, Google is testing it in the Chrome search auto-suggestions drop down. I guess this i…