Some advertisers are unable to access Google Ads
Google has confirmed it is investigating reports of these issues and is working on a fix.
ChatGPT vs. Google Bard vs. Bing Chat vs. Claude: Which generative AI solution is best?
Here’s a comparison of genAI tools ChatGPT, Bard, Bing Chat Balanced, Bing Chat Creative, and Claude based on four metrics.
Search News Buzz Video Recap: Google Confirmed Ranking Bug, Ranking Volatility, Quality Raters Cut & Google Ads AI Goes Live
Google has confirmed that issue where sites would rank during the week and then not rank on the weekends – just wild. We had an unconfirmed Google ranking update this week after having a calm weekend. Google has dropped Appen…
Client onboarding and offboarding: The PPC agency’s guide
Gaining and losing clients is inevitable in agency work. Follow these tips to make transitions seamless and maintain positive relationships.
Google SEO Starter Guide To Be Cut In Half
Google is in the process of reworking its popular SEO starter guide, which it initially released in 2010. The starter guide is about 8,500 words right now, but it will be less than half that when the revised SEO starter guide comes out.
Google Tests Price Slider Filter In Search For Product Results
Google is testing a price slider for some queries where narrowing by price may make sense. We’ve seen Google show price range sliders for products and price slider filters for hotels but now we are seeing a price slider filter for normal product results.
Google: HTML Structure Doesn’t Matter Much For Ranking
Gary Illyes from Google said that the HTML structure for your web pages does not matter much for rankings. He said this on the latest Search Off The Record podcast, saying, “I know that some people like to think that HTML structure matters all so much…
Bing Home Page Swapping Out Bing Logo With Copilot Logo
Just like Microsoft has been testing swapping out the Bing Chat link with the Copilot link within the Bing Search results pages, now Microsoft is testing swapping out the Bing logo with a Copilot logo. This is all for the rebranding of Bing Chat to Co…
Huge Increase In Google Business Profiles Driving Directions
Earlier this week, we reported that Google said we should expect a decline in the number of driving directions reported in the Google Business Profiles performance reporting tool. Well, the opposite happened. Everyone is seeing a significant increase …
What You Should Know About LLMs (As a User and Marketer) — Whiteboard Friday
Whether you’re a user or a marketer, Robin will explain to you what you should absolutely know about Large Language Models.
Google Ads moves reports to new location in latest UI update
The platform updated its user interface for a small number of accounts to improve navigation and workflow organization.
Google tests ‘highly rated’ call out for Local Services ads
Google confirmed to Search Engine Land that the new feature may appear in various LSA verticals for some users.
Meta expands automated audience targeting options in latest AI push
Meta’s Advantage detailed targeting is now available for all campaign objectives after the phasing out of ad targeting categories.
YouTube advertising: The ultimate guide
This step-by-step guide covers creating effective YouTube video ads, choosing formats, targeting your audience, and tracking conversions.
Avoiding cookie-cutter SEO: 8 red flags to watch out for
Not all SEO providers are created equal. Learn how to avoid cookie-cutter approaches and find the right SEO partner.
Google’s John Mueller: No One Can Guarantee Traffic
Google’s John Mueller had a nice one-liner again on X; he said, “Nobody can guarantee you traffic, sorry.” This means you can’t say making X changes will result in Y traffic for sure. You can’t guarantee it he said.
Google Search Does Not Understand Content Within HTML Comments
Google does not read or use the content within your HTML comments for Google Search or ranking purposes. Google’s John Mueller confirmed this once again saying, “Googlebot doesn’t understand your HTML comments.”
Google Testing New Local Business Profile Designs With Icons
It looks like Google is testing an update to the Google Business Profile design where Google shows new icons and a slightly updated layout from the old version. The new layout also seems to make the information a bit easier to see and click on from wh…
Google May Penalize Recipe Collection Pages Using Recipe Structured Data
Danny Sullivan, Google’s Search Liaison, said that Google may soon target or penalize recipe collection pages using recipe structured data, when recipe structured data should be used on pages that list out the food item and include both ingredients and…
Google Tests Videos On Right Side Of Search Results Page, Again
Google is testing showing video results on the right side of the search results page. Google tested this a few years ago, in a different format and now seems to be testing it again in a more basic video thumbnail format.