Google: EEAT Isn’t A Ranking Factor Nor A Thing That Factors Into Other Factors
We’ve covered Google saying E-E-A-T is not a ranking factor too many times here but have we covered EEAT not being a thing that factors into other Google ranking factors? That is what Google’s Search Liaison, Danny Sullivan said the other day on X.
Google: You Won’t Get Your Rankings Back By Disavowing Toxic Links
Google’s John Mueller said on Reddit that you won’t get your Google search rankings back by simply disavowing toxic links from a Semrush report. He wrote, “You’re not going to get your rankings back by following Semrush’s report or by disavowing those…
Google Tests Animated Highlighting Text In Featured Snippets
Google is testing a new feature for featured snippets that will animate the highlighting of the text of part of the featured snippet. It looks like Google is manually highlighting the text in the featured snippet.
Google Ads Generative AI For Automatically Created Assets Fully Live In English US/UK
Google announced that the use of generative AI for automatically created assets (ACA) is now fully live for the English language in the US and UK. Google initially announced AI use for ACA back at its Google Marketing Live event in May 2023, and now i…
Google Search Recipe Carousel Dropped Many Recipe Sites This Week
Earlier this month, we reported on issues Google had with recipe search results. Some changes were made that seemed to resolve some of those issues, but then it seemed to have triggered new issues with the recipe carousels in the Google Search results.
Google Ads Keyword List With Clickable Stars
Nate Louis noticed that clickable stars were placed next to the keyword list in his Google Ads advertiser console. He can click them to highlight them and unclick them to unhighlight them. He has never seen these before and doesn’t know what clicking …
A Little More Love for Local Business FAQs
Be intentional when crafting your local business FAQ pages. A little more love for FAQs is worth the time, and the effort it takes to provide valuable insights for your team.
Investree: 20-minute SEO Teardown
Investree Philippines is the 1st and only SEC-licensed crowdfunding platform in the Philippines. The platform provides various types of financing solutions (such as Invoice Financing and Purchase Order Financing) for small and medium-sized enterprises …
Daily Search Forum Recap: February 12, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google spoke again about the timing to recover from a helpful content update…
Google expands generative AI capabilities for automatically created assets
Google’s generative AI capabilities are now available to all English-language advertisers in the U.S. and UK.
TikTok publishes best practice guide for optimal campaign performance
The platform shared actionable tips and recommendations that can help enhance the performance of your ad campaigns.
Google tests Branded Local Service Ads with opt-out option
Marketers expressed concern about being unable to opt-out, but Google confirmed this functionality will be available for everyone.
Mastering NLP for modern SEO: Techniques, tools and strategies
Learn how modern search engines like Google use advanced NLP to understand searches, match queries to content, and rank results.
Using generative AI to improve existing content: Top tips + sample prompts
Looking to refresh your old content with AI? Learn steps to identify outdated pages, rewrite sections, enhance readability and more.
Google SGE Tests Removing Side Carousels
Google seems to be testing removing the side carousel in the SGE, Search Generative Experience, interface. The side carousel generally shows the card answers on the right side of the desktop SGE results. It seems Google is testing not showing those ca…
Google Updates Image Removal Documentation
Google has updated, in a big way, its how to “Remove images hosted on your site from search results” help documentation page. Google said, “Part of our ongoing efforts to keep our documentation accurate, we updated the documentation for image removals…
Google: Timing For Recovery For Helpful Content Update
Danny Sullivan, Google’s Search Liaison, posted again about the timing around recovering from the helpful content update. He essentially repeated what Google said back when it first was announced, that the classifier is always running to check if conte…
Google SGE Now Works In Mobile Safari
When Google first launched SGE, the Search Generative Experience, it would only work in Chrome or the Google Search App on Gmail accounts opted into the search labs experiment. But now when I try accessing SGE while on mobile Safari, the native Apple …
Google Rolling Out Branded Local Services Ads (Opt Out Coming…)
Late last week, Google began to roll out those branded Local Service Ads, but it surprised many businesses without a way to opt out of the feature. I am told that Google will provide a way to opt out and will send more details to advertisers this week.
Webinar: Beyond silos – data collaboration strategies for marketing success by Lotame
Tune in for valuable insights on how to maximize first-party data generation and activation beyond just your known customers.