Impressions In GSC But Not In SERP!
My site shows impressions in GSC, but not appears in SERP
Why Building Links with Digital PR Is Hard — And That’s OK!
Learn about why building links with digital PR is so hard, and understand what you can do to take the pressure off.
Search Console
URL Inspection Submission
Instacart ad revenue up 18% at $871 million
CEO Fidji Simo described Instacart as ‘the best advertising platform’ and credited its success to shoppable display and video ad formats.
Daily Search Forum Recap: February 13, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Some recipe sites got hit hard in the Google search results this Sunday, right before the Super Bowl…
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Google Ads launches email series delivering tailored optimization advice
Google is sending partners emails with customized recommendations to improve the performance of their ad campaigns.
Google Ads launches email series delivering tailored optimization advice
Google is sending partners emails with customized recommendations to improve the performance of their ad campaigns.
Microsoft Advertising Network campaigns expand to Facemoji
Brands can now connect with the mobile app’s extensive audience in the U.S., the UK, Canada, and Australia.
Boost organic traffic with data-driven SEO by Digital Marketing Depot
Take the guesswork out of SEO. Learn proven tactics to increase qualified traffic.
LinkedIn launches enhanced audience insights and predictive analytics
The Media Planning API offers deeper insights into a campaign’s expected reach and ROI, enabling data-led decisions for better optimization.
Let’s talk about E-E-A-T: Debunking misconceptions
Learn why Google doesn’t use author bios and other assumed E-E-A-T elements for search ranking and what they may actually use.
What is a full-funnel PPC strategy?
Get guidance for implementing display, video, search, shopping, and remarketing campaigns across the funnel to boost leads and sales.
Google says it took down 45% more fake reviews in 2023 thanks to new algorithm
Google also shared new stats on actions it took in 2023 to block fake reviews and local listings.
3 tips to be a great data steward for agency clients
Learn actionable insights to guide your PPC clients through data challenges and enhance your agency’s role as a strategic partner.
Paragraph length check: Why and how to write shorter paragraphs
The paragraph length check in Yoast SEO (for WordPress or Shopify) tells you to write shorter paragraphs when they are too long. But why is this important? What does a good paragraph even look like? And lastly, what should you do to keep your paragraphs concise? Let’s explore! Why your paragraphs shouldn’t be too long Properly sized […]
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Google: EEAT Isn’t A Ranking Factor Nor A Thing That Factors Into Other Factors
We’ve covered Google saying E-E-A-T is not a ranking factor too many times here but have we covered EEAT not being a thing that factors into other Google ranking factors? That is what Google’s Search Liaison, Danny Sullivan said the other day on X.
Google: You Won’t Get Your Rankings Back By Disavowing Toxic Links
Google’s John Mueller said on Reddit that you won’t get your Google search rankings back by simply disavowing toxic links from a Semrush report. He wrote, “You’re not going to get your rankings back by following Semrush’s report or by disavowing those…
Google Tests Animated Highlighting Text In Featured Snippets
Google is testing a new feature for featured snippets that will animate the highlighting of the text of part of the featured snippet. It looks like Google is manually highlighting the text in the featured snippet.