Turbulence ahead: The wrath of the March 2024 core update is not linear
Examining the fluctuations and ranking changes we’re seeing so far since Google started rolling out the March 2024 core update.
Google Analytics 4 addresses Google Ads report discrepancies with conversion update
To ensure greater consistency with Google Ads, GA4 is replacing conversions with ‘key events’ for behavioral analytics in its reports.
Microsoft unveils key Performance Max updates and Smart Shopping sunset timeline
The tech giant plans to offer advertisers the same features currently accessible within Google’s PMax.
How to onboard an SEO agency the right way
Setting up a successful partnership with a new agency requires effort. Lay the groundwork for outstanding SEO results with these tips.
4 keys to SEO and PPC collaboration in 2024
Organic and paid search teams must collaborate closely on strategy, funnel alignment, education and cross-platform learning to succeed.
WordPress 6.5: The features you want to know about
It’s almost time for a new WordPress release! On the 26th of March, WordPress 6.5 will be released. Once again, the WordPress team, consisting of people from all over the world, has lots of new improvements in store for us. To get you excited, we already had a quick look at what features it will […]
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Google March 2024 Spam Update Finished Rolling Out
Google has completed the rollout of the March 2024 spam update after a 14-day and 21-hour period. This update started on March 5, 2024, and was completed on March 20, 2024. Remember, the March 2024 core update is still rolling out and will do so for th…
Yahoo Search Wiring Up New Stuff – Hang Tight On Its Arrival
In November we were expecting to see parts of the new Yahoo Search soon but at this point, we have not seen it yet. Brian Provost, the Senior VP and General Manager of Yahoo Search, said on X last night that we should hang tight, the team is still wiri…
Again, Images Not Showing For Some Google Search Result Snippets
Google is once again investigating issues with recipe images and other images not showing for some sites within the Google Search results. We reported on several issues with recipe sites several weeks ago and it seems to be happening again for some of…
Report: Sites Hit By March 2024 Pure Spam Manual Actions Not Recovering
The days after the Google March 2024 spam and core updates were released, Google issued tons of manual actions. They were mostly pure spam manual actions that resulted in all or parts of a website being deindexed for violating Google’s search spam poli…
Google Maps Bug Places Business With Different Addresses In Same Map Pin
Joy Hawkins shared a very unusual bug with Google Maps where it places businesses with different addresses in the same location in the same map pin area. It just drops these map pins in one address when they are not located by that map pin.
Digital advertisers still looking for recipe to thrive in cookieless world by Stirista
It’s likely alternative data will be one of many ingredients used for cookie replacement.
Google Marketing Live 2024 registration opens
Google’s premier event for PPC marketers is scheduled for May 21, featuring keynote discussions focused on driving business growth.
Disney announces Google partnership as it expands ad platform
Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX.
Google March 2024 spam update done rolling out
The spam update took nearly 15 days to complete. Google’s core update is still rolling out, so we’re not done yet. Remain seated and buckled.
Un-silo your PPC campaigns: 4 tactics for more cohesive marketing
Align your PPC initiatives with broader marketing strategies with these four tactics for harmonizing campaigns across channels.
Teaching writers when and how to use generative AI to create helpful content
Dive into a framework for teaching writers to use AI tools effectively while preserving expertise, factual accuracy and audience needs.
Google Removes Phone Numbers From Hotel Search Listings
Google has removed the phone number for the hotel panel and hotel panels in the search results. To be clear, the normal local listings, like pizza shops and so forth, do have the phone numbers but not the hotel listings for some reason.
Google SGE Feedback On Affiliate Results & Google News Does This Interest You Pop-Up
Google is testing more polls and feedback forms within its search results. We spotted a “How helpful was the result above?” and “Does this interest you?” feedback feature in the Google SGE and Google News results.
Uber Unable To Remove UberEats Buttons From Google Business Profiles
According to Google’s policies, order delivery “providers are required to remove third-party links from a profile within 5 business days of a request from a business.” But Uber Eats is telling some businesses that they are unable to remove the Uber Eat…