Cognitive Science Meets SEO: Why True Localization Matters
Connect with diverse audiences across the globe by embracing a multi-local strategy. Explore how brands can merge cognitive science with local expertise.
Google SGE a top threat to brand and product terms, study finds
Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time.
Bing Deep Search is officially live for all users
Microsoft announced Deep Search back in December, it went live for some users last month and is now officially live for all users.
Google publishes Performance Max developer guide
The new guide offers simplified access to all the necessary information required to build PMax integrations.
TikTok publishes lead generation best practice guide
The Lead Generation Playbook offers advice on how to create effective forms, hooks, messaging and calls to action.
Google starts testing AI overviews from SGE in main Google search interface
Some users who do not opt in to the Google Search labs SGE feature may see AI overview answers in the search results.
Is ChatGPT the Google Search killer we’ve been expecting?
The next Google won’t do what Google does. Could that be OpenAI? Sam Altman shares his vision for combining LLMs and a search engine.
Yoast SEO snippets to customize your site
Yoast SEO automatically handles all sorts of things for your site. Features like meta tags, schema, sitemaps, and content analysis help you rank higher in organic search results. However, you may have a custom or specific use case that requires adjusting how our plugin works for your site. Yoast SEO includes filters that allow you […]
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How to create local business content that converts
Establish your local business as the industry authority by being authentic in your content and connecting with your community.
Search News Buzz Video Recap: Google Spam Update Done, Patience With Core Update, Helpful Content Recoveries, Yahoo Search Coming & New Head Of Google Search
This week we covered that the Google March 2024 spam update is done rolling out. Google says to wait for the March 2024 core update to be done before making changes. Google will collect feedback after the core and spam updates are done…
Meta advertising: 5 best practices for 2024
Maximize your Meta advertising ROI by adopting AI tools like Advantage+ audiences, creative enhancements and placement optimization.
Report: No Site Hit By The September Helpful Content Update Recovered Yet
As you know, the September 2023 helpful content update was brutal to many small site owners, bloggers, SEOs and others. Some of these folks were desperately waiting for a recovery and were hopeful that this March 2024 core update (which is still rollin…
Google Analytics Conversion Metrics Updated To Match Google Ads
Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will rename legacy conversion to key events, and there are new cross-channel conversion performance reporting beyond Google…
Microsoft Buying Ads On Google Search To Drive More Searches On Bing
Microsoft is buying Google Ads to promote its search engine, Bing, on Google Search. I think this has been going on a long time, but you can trigger Bing Ads on Google Search through the Google Ads system for some queries.
Bing Search With Ask Copilot In People Also Ask Section
Microsoft has been pushing Copilot within Bing Search a heck of a lot. Now Microsoft is showing a chat icon that says “Ask Copilot” in the People also ask section of the Bing search results.
Bing Search Refine Your Search On Chat / Copilot
Bing Search has a new refine your search box that sends searchers from Bing Search to Microsoft Copilot (formerly Bing Chat). You can check off the topics below and then click on the blue “chat” button to be taken into Copilot.
How Inclusivity Drives Link Diversity — Whiteboard Friday
Inclusivity makes business sense. Discover how targeting diverse audiences can enhance your backlink profile, boost trust with Google, and ultimately drive revenue.
Turbulence ahead: The wrath of the March 2024 core update is not linear
Examining the fluctuations and ranking changes we’re seeing so far since Google started rolling out the March 2024 core update.
Google Analytics 4 addresses Google Ads report discrepancies with conversion update
To ensure greater consistency with Google Ads, GA4 is replacing conversions with ‘key events’ for behavioral analytics in its reports.
Microsoft unveils key Performance Max updates and Smart Shopping sunset timeline
The tech giant plans to offer advertisers the same features currently accessible within Google’s PMax.