Vlog #247: Chris Long on Improving Technical SEO Skills & Playing Offense SEO
In part one, we learned about Chris Long and his experience working with Bill Slawski. Then, in part two, we spoke about helping people with SEO on LinkedIn and using Facebook for a career change. Then, in part three, we spoke about SEO strategy and …
Google To Recipe Bloggers: We’ve Heard Complaints, Ensure Key Parts Of Recipe Have Easy Access
Google’s Search Liaison, Danny Sullivan, posted that he is aware of the complaints about recipe pages being too long and hard to find the ingredients and directions. He added that this is something content producers might want to keep in mind. “If you …
Google On Algorithm Updates: The “Web Changes. Content Changes. People’s Expectations Change”
Danny Sullivan, Google’s Search Liaison, defended why Google pushed out search ranking algorithm updates, saying on X, “The web changes. Content changes. People’s expectations change. That’s why we keep looking at ways to improve the search results we …
Google Again Says Schema Does Not Make Your Site Rank Better
Google once again said that adding schema or structured data markup to your pages will not result in those pages ranking better in Google Search. Danny Sullivan, the Google Search Liaison, said this on X, “using schema doesn’t give you a ranking boost,…
Google Helpful Content System Uses Machine Learning To Understand If Content Is Helpful
This is just a reminder that Google uses machine learning to understand if content is helpful or not within the Google helpful content system. This is not new, we’ve known this for over a year, but it seems many of us keep forgetting.
Google Ads To Enforce Certified Click Tracker Policies Soon
A few months ago we reported that Google Ads may disapprove some ads for using third-party click-tracking services that are not on their approved list. Google updated us and now is telling us that “full enforcement will continue to roll out over the ne…
A Marketer’s Guide to Launching a UGC Strategy for SEO
Learn how to pull the UGC levers to support your SEO. Dive into this punchy yet value-packed marketer’s guide to launching a UGC strategy for SEO.
Daily Search Forum Recap: October 27, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We’re seeing signs of another unconfirmed Google search ranking update today…
Search News Buzz Video Recap: Google Ranking Updates, Google On Unhelpful Content, Google Ads, Maps & More
Google may have had an unconfirmed Google search ranking update on October 25th and a new one this morning on the 27th. Google provided information on what it thinks is unhelpful content. Google has finally confirmed it is testing ads within the or…
Google Search Algorithm Ranking Update October 27 (Unconfirmed)
On the heels of the last unconfirmed Google search ranking algorithm update that touched down on October 25th, I am seeing signs of another tremor this morning – October 27th.
Google Maps Local Listings Are Now “Photo-First” Results
Google is now showing, in some regions, “photo-first” search results within the Google Maps search result listings. Google said this is to help search “find inspiration” a different way.
Google SGE AI Snapshot Answer With Bolded Text & New Link Formats
Google seems to be bolding text within the Google Search Generative Experience AI answer snapshot when that text matches part or all of the query. Google does this with the normal search result snippets and now seems to be doing it here, in the new Go…
Google Ads Beta Search Themes For Performance Max
Google announced the beta launch of Search themes for Google Ads Performance Max campaigns. Search themes are an optional signal you can use to inform Google AI about your business to expand relevant reach across your Google ad campaigns.
Google Tests Perspectives Search Filter On Desktop
In June, Google launched the perspectives search filter in the mobile search results. Now, Google is testing that filter within the desktop search results.
Microsoft Officially Relaunches The Old pubCenter As New
Here is an interesting announcement from Microsoft, announcing the new launch of Microsoft pubCenter – which is actually not new, it is from 2006 and had a slow painful death. But Microsoft is bringing it back saying, “we developed Microsoft pubCenter…
SEO Auditing Success – Whiteboard Friday
Discover five actionable tips to improve your approach to SEO auditing for greater success in this Whiteboard Friday.
New Google Business Profile Suspension Emails
Google has updated its suspension notice emails from Google Business Profiles. Now when your business is suspended, Google will send an email explaining why it was suspended, i.e. for a policy violation.
Google Local Services Ads Shows Competitors After You Selected A Business To Message
Google will show a searcher a list of competing businesses after you clicked on a Local Service Ad and sent a message to that business to learn more about doing business with them. That is right, Google will offer up a way to reach out to other competi…
Google About This Image Now Live Recency Of Image, AI Details & More
In May, Google announced the “about this” feature will be coming to Google Images with “about this image.” It is now live and it shows history of the image, how the site uses and describes the image and meta data of the image (if available) including …
Google Search Generative Experience Gains “Supportive” Links In About This Result
Google announced yesterday that the Google Search Generative Experience has added new “supportive” links to the AI-powered answer snapshots. Google wrote, “you’ll now be able to see AI-generated descriptions of some sources, supported by information on…