A Q&A on Google Search updates
Google Search regularly updates our search ranking systems to ensure we’re showing the most
relevant, helpful content that we can. We’ve had a series of notable updates we’ve shared about
in the past few weeks, and we have two for this month. Given this, it’s a good time to share some
reminders in a Q&A format about how we do updates, why we share about them, and what (if anything)
creators need to consider when one happens.
Search Central Live Taipei 2023
We’re excited to announce that Search Central Live is coming back to Taipei for the first time ever on December 6. As usual, the event is hosted by the Google
Search team and we’re looking forward to bringing together the community to lear…
How to Drive Traffic in Google Discover: The Ultimate Guide
Lily Ray shares actionable tips to navigate the evolving landscape of Google Discover to help boost your site’s visibility.
Daily Search Forum Recap: November 1, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google mobile first indexing is really done this time…
Google: Stop Thinking What Should I Do For Google When Writing Content
Danny Sullivan, the Google Search Liaison, said that you need to stop thinking, “What should I do for Google” when you are writing content. He said just think what you need to do for your readers and leave everything else out of mind when it comes to t…
Google Bard Responds In Real Time, Like Its Competitors
Google Bard now responds in real time, so you can watch it “type” the answer as it “thinks” up the response. So now Bard works like Bing Chat and other AI chat tools.
Google Mobile First Indexing Now Really Done
Google announced that its mobile-first indexing “trek” is now “complete.” Which is strange to me being that Google said it was done moving sites to mobile-first indexing last May but hey, now it is really done.
Google: Keyword Stuffing Isn’t About The Number Of Times A Word Is Repeated
While Google has a clear definition of what keyword stuffing is on its spam policies page, Danny Sullivan, Google’s Search Liaison, explained that it is not about the number of times a word is repeated on a page. Rather, it is about how the words on t…
Google Merchant Center Next Adds Google Business Profile Details
Google Merchant Center Next, its upgraded version of its Merchant Center platform, reportedly just gained integration with Google Business Profiles. Emmanuel Flossie reported, “Google Merchant Center Next now allows you to connect your Google Business …
How Google Changes Your Searches (A Study of 10,000 Queries)
Uncover the intricacies of Google’s search result modifications, revealing how Google strives to understand and meet searcher intent beyond literal keyword matches.
Google Ads New Intrusive Popup Survey When Pausing A Campaign
Google Ads is now popping up a short survey asking you why you are pausing your ads campaign before you end up pausing it. Yes, this adds more unnecessary time to the PPC manager’s day and I can see it being insulting for some PPCers.
Google Search Generative Experience Now Triggers AI Answers For Recipes
The new Google Search, the Google Search Generative Experience, now shows AI-generated answers for recipe queries. I am told it did not show in early releases of SGE but sometime in the past several days Google SGE started to show for recipe queries.
Report: Google Local Service Ads Showing Ads More Evenly
Google is reportedly showing its Local Service Ads more evenly. This means that previously, the same advertiser would often show up in the LSA spots in the Google Search results and remain there, but now it seems Google is bringing in a more diverse se…
Google: Old Content Doesn’t Make It Unhelpful Content
Google’s Search Liaison, Danny Sullivan, said on X that just because content is old, it doesn’t mean that content is unhelpful. He said, “Just because something is older doesn’t make it unhelpful.”
Google Expands Testing People Also Ask Speaker & List Icons
Google is expanding its testing the people also ask speaker and list icons. A nice number of people noticed these icons showing up in the Google search results within the people also ask section over the weekend. It does not seem to be rolled out yet…
Mobile-first indexing has landed
We’re delighted to announce that the trek to Mobile First Indexing is now complete.
How to Incorporate AI Chat and Software into Your SEO Workflow
Want to add AI chat into your workflow but don’t know where to get started? Katherine Watier Ong has outlined prompts you can use today to speed up your deliverables.
Vlog #247: Chris Long on Improving Technical SEO Skills & Playing Offense SEO
In part one, we learned about Chris Long and his experience working with Bill Slawski. Then, in part two, we spoke about helping people with SEO on LinkedIn and using Facebook for a career change. Then, in part three, we spoke about SEO strategy and …
Google To Recipe Bloggers: We’ve Heard Complaints, Ensure Key Parts Of Recipe Have Easy Access
Google’s Search Liaison, Danny Sullivan, posted that he is aware of the complaints about recipe pages being too long and hard to find the ingredients and directions. He added that this is something content producers might want to keep in mind. “If you …
Google On Algorithm Updates: The “Web Changes. Content Changes. People’s Expectations Change”
Danny Sullivan, Google’s Search Liaison, defended why Google pushed out search ranking algorithm updates, saying on X, “The web changes. Content changes. People’s expectations change. That’s why we keep looking at ways to improve the search results we …