When and how to fire PPC clients
Not all PPC clients are a good fit. Find out when it’s time to part ways and how to handle the process professionally.
The critical role of UX in ecommerce SEO
Online retailers work hard to make their stores stand out from the competition. One of the main points they should focus on is offering the best user experience. Combined with a proper SEO strategy, this can lead to great results. Search engines like Google prioritize user satisfaction, so integrating UX and ecommerce SEO helps improve […]
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Google recognizes content creators: A breakthrough for E-E-A-T and SEO
Google now highlights content creators as trusted sources in search results. Here’s why this matters for E-E-A-T and how SEOs can benefit.
Report: Google Fixing Noindex Bug With Some JavaScript Pages
Google is reportedly working on fixing a bug with not being able to properly respond to a noindex directive on some JavaScript generated pages. This is happening for some React apps using Single Page Applications (SPAs) that have the noindex directive…
Google Maps Fake Review Notice On Business Profile
Google now places a notice or warning on some Google Business Profile listings within Google Maps when it thinks some of the reviews may be fake or fraudulent. We covered this notice when Google updated its reviews restrictions documentation but I wan…
Google Search Product Detail Grid With Most Popular & Best Price Labels
Google is now testing adding labels to the product detail side panel when you click on a product in the Google Search popular products grid. The labels spotted include a “most popular” and “best price” label in a blue background.
Google Search Tests For You Label
This morning we covered these unusual “preferred source” labels in the search results. And now we are seeing “For you” labels in the search results. Maybe they are the same and just using different names or maybe they are different.
Google Search Tests Preferred Source Label?
Google may be testing a new search label named “preferred source” on the search results snippets. This is shown on organic search results, not search ads, and honestly, this seems off to me but I am not sure.
TikTok Search Ads Campaign launch in U.S.
Tiktok’s keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google’s ad business.
The truth behind AI checkers: A cautionary tale
Is your human-written content being flagged as AI-generated? Learn the limitations of AI checkers and how to craft content that stands out.
Reddit launches AI-powered tools to boost ad creation
Reddit unveils AI-powered advertising tools – ads inspiration library, copywriter and image auto-cropper – to help small businesses.
There is no ‘best’ Google Ads bidding strategy, study finds
New data shows that Google Ads bidding strategies success relies on thoughtful execution, accurate conversion data and continuous testing.
Daily Search Forum Recap: September 24, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
It took 9 months…
How causal impact studies work and when to use them in PPC
This analysis method lets you evaluate the true effects of your paid media campaign adjustments when other testing approaches fall short.
Google adds support for sale pricing and priceType property
Google said this makes it easier for merchants to specify sale pricing through structured data and bring parity with price features in Merchant Center.
4 Reddit ad formats you need to know
Learn how to use Promoted Posts, Free-form ads, Takeovers and more to connect with a high-value audience across 100,000+ communities.
Google Fixed Google Search Console Product Snippets Report
A couple of weeks ago, we reported a bug with the Google Search Console search performance report and rich results report when you filtered by the “product snippets” search appearance option. Google finally posted an update that the report has been fi…
Google Site Command For Image Search Wonky
It seems that Google made a change, intentionally or unintentionally, to the site command within Google Image Search. When you do a basic site command, without appending keywords to the query, then Google will return no image results.
Google Search completely kills the cache feature
9 months after Google dropped the cache link and 2 weeks after Google added the Wayback Machine links, the cache operator has fully stopped working.
Google Merchant Listings Adds priceType Property & Sale Pricing Examples
Google has updated its Google Merchant Listings help documentation to add priceType property and then also give new sale pricing examples. Google said they did this to “make it easier for merchants to specify sale pricing through structured data and b…