Google’s Ads Data Hub: What you need to know
Explore Ads Data Hub – Google’s tool for privacy-centric advertising insights, data integration, campaign optimization and more.
Google Search Ranking Movement Heated, Volatility Continues 9/25
Google Search still has not calmed its ranking shifts, volatility and movement. The search results remain incredibly volatile with rankings and traffic changing again in a big way over the past day or so. I know I sound like a broken record but even s…
5 ways to scale global search management
Here’s how consistent reporting, centralized SEO development and shared templates reduce friction and improve performance across markets.
Google Updates Web Search Spam Policies
Google has refreshed and updated its web search policies documentation. The big change is Google added more language around the site reputation abuse policy, while expanding, simplifying and clarifying other sections of its search policies.
Google AI Overviews For Branded & Navigational Queries???
Google AI Overviews generally do not show up for branded or navigational queries. So if you are searching for a brand or company, generally, Google has not shown an AI Overview.
Google Recently Viewed Movies Activity Card
Google now can show movies you recently viewed as an “activity card.” I am not sure if this is based on a movie you actually went to see in the theatres, watched online or just based on you clicking on movie listings within Google Search.
Google Search: States In The News
Google Search has this newish news or top stories carousel format that Google titled “States in the news.” It shows you news or top stories from news publishers related to the query by U.S. state.
Google Search Backstory Top Stories Section
Google Search has this news or top stories section titled “Backstory.” It comes up from political queries, maybe other news queries.
The Best SEO and Digital Marketing Podcasts in 2024
Looking for a way to stay connected to the voices and perspectives in digital marketing? Do you learn from hearing and observing but don’t get that experience when working from home? We’ve got you covered. Check out our curated list of top digital mark…
Adopting vs. hacking Google Ads features: The great debate
Is automation only for large accounts, should businesses only use control focused strategies? Hear both sides of this debate.
Google updates its spam policies document
Google added more details on site reputation abuse, while updated and clarifying other sections of the search spam policies.
Drive ecommerce growth with proven personalization strategies by Edna Chavira
Learn how personalization can boost average order value, click-through rates, and customer satisfaction, leading to increased engagement and loyalty.
How to maximize PPC and SEO data with co-optimization audits
Break down the silos between paid and organic search. Discover how co-optimization audits help you uncover valuable insights.
When and how to fire PPC clients
Not all PPC clients are a good fit. Find out when it’s time to part ways and how to handle the process professionally.
When and how to fire PPC clients
Not all PPC clients are a good fit. Find out when it’s time to part ways and how to handle the process professionally.
The critical role of UX in ecommerce SEO
Online retailers work hard to make their stores stand out from the competition. One of the main points they should focus on is offering the best user experience. Combined with a proper SEO strategy, this can lead to great results. Search engines like Google prioritize user satisfaction, so integrating UX and ecommerce SEO helps improve […]
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Google recognizes content creators: A breakthrough for E-E-A-T and SEO
Google now highlights content creators as trusted sources in search results. Here’s why this matters for E-E-A-T and how SEOs can benefit.
Report: Google Fixing Noindex Bug With Some JavaScript Pages
Google is reportedly working on fixing a bug with not being able to properly respond to a noindex directive on some JavaScript generated pages. This is happening for some React apps using Single Page Applications (SPAs) that have the noindex directive…
Google Maps Fake Review Notice On Business Profile
Google now places a notice or warning on some Google Business Profile listings within Google Maps when it thinks some of the reviews may be fake or fraudulent. We covered this notice when Google updated its reviews restrictions documentation but I wan…
Google Search Product Detail Grid With Most Popular & Best Price Labels
Google is now testing adding labels to the product detail side panel when you click on a product in the Google Search popular products grid. The labels spotted include a “most popular” and “best price” label in a blue background.