What your competitors don’t want you to know about accessibility
The EAA and marketing Before we dive into the business cases, here’s a quick summary of how the EAA provides a marketable opportunity. Enhanced SEO: Search engines prioritise user-friendly websites, and accessibility improvements go h…
Building Inclusive Brands: The European Accessibility Act and Marketing Best Practices
The EAA: A Quick Summary The primary goal of the European Accessibility Act is to remove more barriers for the (largely underserved) market of around 101 million people with disabilities in the EU. From a digital perspective, core areas of impact inclu…
What is ChatGPT Search (and how does it use Bing data)?
Last week, OpenAI launched ChatGPT Search — a new way to search the web using AI inside a chatbot interface. Thanks to the integration of Microsoft Bing real-time data and other interesting sources, this could challenge traditional search engines. What is ChatGPT Search? ChatGPT Search is a helpful tool that makes it easier to find […]
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App store optimization: A guide to enhance your app’s visibility
App store optimization (ASO) helps your app stand out in busy marketplaces. It’s about making your app more visible and increasing downloads. This guide will provide strategies for both Google Play and Apple App Store, perfect for those starting or looking to improve. What is app store optimization? App store optimization is an important process […]
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Using SEO Principles to Build Brand Credibility
Maintain a human touch As more and more roles are being replaced by bots, human interaction is becoming increasingly valued. Empathy simply cannot be replaced by a machine. As a result, humanity has become a premium aspect of brand identity. Mintel ref…
Google Ads New Sales & Leads Conversion Reports
Google is rolling out new sales and leads conversion reports in the Google Ads advertiser console. These reports are under the Goals section, then Conversions and then Summary tab and there are then toggles to see sales versus leads.
Google Search Entity Trust Scores From APIVoid & ScamAdviser
Google seems to be showing trust scores for some website entities in the knowledge panel box. It can show a trust score from APIVoid and ScamAdviser. I can replicate it for some websites but not for most.
Google Menu Highlights Search Carousel
Google can show a restaurant’s menu right at the top of the search results for a search on that restaurant’s brand name. It comes up in this “menu highlights” carousel and showcases some of the items on that restaurant’s menu.
Google Business Profiles Learn Something Specific Question Box
Google is testing replacing the question and answer box for Google Business Profile listings with a title that reads, “Lear something specific.” At least I think it is the same functionality as the question and answer box.
Google Ads AI Chat Bot Is At A Loss For Words
Google Ads has been rolling out its conversational ad experience and more and more advertisers has been seeing the Google Ads chat feature come up. This Google Ads AI Chat can sometimes be at a loss for words. Thomas Eccel posted a screenshot of the G…
Microsoft Bing Advertising Revenue Up 18%
Microsoft reported its first quarter 2025 earnings and it showed that its search and advertising revenue was up 18%. The last quarter it was up 19%, but as I noted then, the last time it was up over 19% in a quarter before last quarter was 10 quarterly…
Small businesses and bloggers can now compete with Google’s AI drive
How Small Businesses and Bloggers Can Use Low-Cost AI to Compete
Google: Search Ranking Update Coming Soon But HCU Victims Should Move On
Google held that Web Creator summit yesterday at the GooglePlex, where Google told victims of previous search ranking updates including the September 2023 helpful content update, that a new search ranking update is coming fairly or very soon, but if th…
Google Ad Revenue Up 10% – With Biggest Ad Revenue Quarter Ever
Google / Alphabet reported its Q3 2024 earnings last night, where its ad revenue hit $65.85 billion, up 10% from last year’s quarter of $59.65 billion. Google’s revenue was up 15% with $88.3 billion and its profit was up 33% to $26.3B. Search revenue s…
New Google Ads Business Links Asset Type
Google Ads has a new asset type with enhancement features named business links. Google posted a new help document that says, “Business links is a new asset type with enhancement features that allow you to target customized and varied user intents all …
Confirmed: Google Ad Rep Made Unauthorized Changes To Ad Account
Ginny Marvin, the Google Ads Liaison, has confirmed that a Google ad representative, a Google employee, has made unauthorized changes to a Google ad account. Marvin wrote that following up after an investigation on the matter, “we did not properly fol…
Bing Tests Hiding Ads Labels After Domain
You thought Google was sneaky with their ad or sponsored labels. Microsoft has a history of being super sneaky with their ad labels in Bing Search. Here is a new example of Bing hiding the small ad label right after the domain name, normally it shows …
Google Tests Scrollable Search Ads Categories
Google is testing a search ad product carousel format that has these sub-categories that scroll as you swipe through the carousel of products. This format looks familiar but I cannot find any coverage of this new look, so I am covering it now.
From AI to social search: Key takeaways from BrightonSEO
Ash’s take: Scaling with AI, migrations, and overcoming implementation blockers Senior SEO Consultant, Ashleigh Noad attended several AI-focused talks. She found particularly valuable a session led by Michal Suski, the Head of Innovation at Surfe…
Daily Search Forum Recap: October 29, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google AI Overviews are now rolling out to over 100 countries…