2025 SEO Predictions: Navigating the Content Strategy Shift
What We’re Seeing The 3,000-word “Ultimate Guide” article remains the default approach to informational ranking for many. Increasingly, however, Google and other search engines have been rewarding user-generated, bite-sized content th…
Crawling December: HTTP caching
Allow us to cache, pretty please.
As the internet grew over the years, so did how much Google crawls. While Google’s crawling
infrastructure supports heuristic caching mechanisms, in fact always had, the number of requests
that…
2025 Predictions: The Rise of Brand SEO
What We’re Seeing Recent algorithm updates have increasingly favoured brands that demonstrate both strong brand health and robust offsite authority, reshaping the SEO landscape to prioritise more holistic indicators of brand legitimacy and trust….
24 Best AI Tools for Developers in 2025
Overwhelmed by debugging, tight deadlines, and clunky tools? Discover 24 AI tools to streamline workflows, save time, and boost your productivity in 2025.
Enhance your SEO skills through experimentation
The world of SEO keeps evolving and changing, which is why it’s important to keep developing your own skills. An excellent way to do this is via hands-on experimentation. In this post, I’ll share three valuable lessons I’ve learned from my previous ventures. Note that this blog post was inspired from my talk at BrightonSEO […]
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Crawling December: The how and why of Googlebot crawling
You may have heard that Google Search needs to do a bit of work before a web page can show up in
Google Search results. One of these steps is called crawling. Crawling for Google Search is done
by Googlebot, a program running on Goog…
It’s Here: The New Moz Local Is Now Available
The new Moz Local has launched! With new features, an updated interface, and even more data, you can now manage more than just your location data with this all-in-one local SEO solution.
2025 SEO Trends: Top Predictions from 23 Industry Experts
Looking for guidance to create an SEO strategy in 2025? Discover the top SEO trends with predictions from 23 search experts.
Dumb Things SEO Experts Keep Doing
Hardly a day goes by where I do NOT see someone with 5, 10, even 15 years’ experience posting tips on social media that make me wonder if these people have really learned nothing about the inefficiency of their methods. Everyone learns at differe…
Marketing Analytics: Methodologies Trump Metrics!
If a conversation is occurring about Data and Analytics, chances are high that it is about Metrics. About how abhorrent Vanity Metrics are. About the marginal value of Activity Metrics. About how crucial a focus on Outcome Metrics is. About Metrics for Dashboard – NO! Only KPIs for Dashboards. About the difference between KPIs and […]
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13 Best AI Automation Tools to Increase Productivity & Efficiency
Overwhelmed by AI tools for automation? Discover 13 powerful tools to streamline workflows, boost productivity, and automate repetitive tasks effortlessly.
Enhance keyword research with Yoast SEO and Semrush
In SEO, using top tools is key. Yoast and Semrush have joined forces to combine their technologies. This integration benefits WordPress and Shopify users by improving their SEO work. Yoast SEO offers easy-to-use SEO features, while Semrush brings solid data that can be used for keyword research. This article will explore the Related Keyphrase feature, […]
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Join as at Search Central Live in Zurich!
We’re looking forward to meeting you at the Google office in Zurich for Search Central Live Zurich 2024 on Dec 12, 2024.
Join us for presentations, Q&A and networking on December 12, 2024.
Updating our site reputation abuse policy
Earlier this year, as part of our work to fight spam and deliver a great Search experience,
we launched a spam policy to combat site reputation abuse.
We’re clarifying our policy language to further target this type of spammy behavio…
Yoast x Semrush: Keyword difficulty and intent straight in your Yoast SEO
Take your content strategy to the next level with expanded Semrush insights in the Yoast SEO plugin! Simplify your SEO process and focus on what matters the most: crafting and optimizing content that resonates and ranks. The Yoast Semrush integration means all Yoast SEO users can access keyword intent, and keyword difficulty and track and […]
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21 Top AI Tools for Content Creation in 2025
Overwhelmed by content creation? Explore 21 AI tools that enhance your creativity and streamline your workflow, helping you stand out
How To Do Comprehensive Research for Your Topic Cluster — Whiteboard Friday
In this week’s episode of Whiteboard Friday, Chima walks through what you can do before, during, and after your research process to ensure you’re creating elevated and relevant content within your topic clusters.
What your competitors don’t want you to know about accessibility
The EAA and marketing Before we dive into the business cases, here’s a quick summary of how the EAA provides a marketable opportunity. Enhanced SEO: Search engines prioritise user-friendly websites, and accessibility improvements go h…
Building Inclusive Brands: The European Accessibility Act and Marketing Best Practices
The EAA: A Quick Summary The primary goal of the European Accessibility Act is to remove more barriers for the (largely underserved) market of around 101 million people with disabilities in the EU. From a digital perspective, core areas of impact inclu…
What is ChatGPT Search (and how does it use Bing data)?
Last week, OpenAI launched ChatGPT Search — a new way to search the web using AI inside a chatbot interface. Thanks to the integration of Microsoft Bing real-time data and other interesting sources, this could challenge traditional search engines. What is ChatGPT Search? ChatGPT Search is a helpful tool that makes it easier to find […]
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