Test your knowledge! The Search Engine Watch Easter trivia quiz
Happy Easter, Search Engine Watch readers! In honour of the season, we have put together a light-hearted search trivia quiz to test your knowledge.
Google Enables Multiple Merchant Center Account & Access
Google community manager, Cassie, announced in the Google Advertisers Help forums that you can now access and manage multiple merchant center accounts…
Google: There Is No CAPS Search Ranking Penalty
We know capital letters in URLs don’t necessarily hurt your rankings and we also know that using caps in your content doesn’t convey emotions and thus impact your rankings.
On the flip side…
Tweeting At Googlers Likely Won’t Land You In The Google Bird House
There are some really paranoid folks out there, those that think if they post anything publicly about their web sites, it might lead to a Google penalty. Of course…
Google Featured Snippets Showing More Images Now
Yesterday we reported that featured snippets can source images from different content sources, so the content they scrape can be on site A, while the image they show in that scraped content can be from site B…
Search Buzz Video Recap: Burger King Spams Google Home, Similar Images, Featured Snippets & Ask.com Privacy Bug
This week in search, I covered how Burger King spammed Google Home devices all across America. Google announced product schema support…
Google Finally Adds Menu Link Option for Smaller Restaurants to GMB
The Google My Business Dashboard now allows restaurants to add menu URL. Last December, Google updated the GMB API to allow for a menu URL attribute to be added. Yesterday they announced that the feature is now available to regular dashboard users via the Google My Business New Features Page. Many restaurants use PDF file formats … Continue reading Google Finally Adds Menu Link Option for Smaller Restaurants to GMB →
Transition words and SEO
If you’ve been using the readability analysis of Yoast SEO, you’ve probably noticed our check on the use of transition words. You might have been wondering: What are transition words exactly? Why did we include that check in our analysis? Or, to what extent are those words important for SEO? Here, I’ll explain everything about the relationship between […]
Starting an SEO Business: How to Become an SEO Expert
Providing SEO services even to this day is still a very lucrative venture. The SEO industry is estimated to be worth $79 billion by 2020, according to SEL’s report last year. Whether you choose to be a solo consultant or to start and operate your own a…
Starting an SEO Business: How to Become an SEO Expert
Providing SEO services even to this day is still a very lucrative venture. The SEO industry is estimated to be worth $79 billion by 2020, according to SEL’s report last year. Whether you choose to be a solo consultant or to start and operate your own agency – there is money in it. I can […]
The post Starting an SEO Business: How to Become an SEO Expert appeared first on Kaiserthesage.
1,000 ways to redirect
What’s in a redirect? Columnist Patrick Stox provides a primer on redirects, showing why this critical technical SEO task can often trip up even the most experienced SEO experts.
The post 1,000 ways to redirect appeared first on Search Engine Land.
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Are you or your local search tools using UULE? Beware!
It was a pretty big deal to the world of local search when Google removed “Search Tools” from their search engine. It may seem like NBD, but everyone in local search knew that that was the best way to see what a local search looked like in a different location from your own. After that […]
The post Are you or your local search tools using UULE? Beware! appeared first on Local SEO Guide.
Are AdWords advertisers about to get a lot more Quality Score reporting metrics?
A short-lived blog post indicates useful changes are coming to help advertisers analyze Quality Scores in their accounts.
The post Are AdWords advertisers about to get a lot more Quality Score reporting metrics? appeared first on Search Engine Land.
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Interview: Why marketers shouldn’t waste their time with Google Posts
Michael Bertini, Online Marketing Consultant and Search Strategist at iQuanti, told Search Engine Watch why he thinks that Google has gone off half-cocked with Posts, and why marketers would be better off expending their energies elsewhere.
Getting Started with Measuring Brand Awareness

Few people dispute that brand awareness is an important consideration for companies of all sizes – there’s a half-trillion dollar global advertising industry built largely on that premise, after all.
Burger King Spams Google Home With New TV Commercial
There is a new spam game in town, those who try to trigger your Google Home device or Google Assistant to start talking to you. A new Burger King ad, as reported by The Verge aimed at triggering Google Home devices to start talking to you about their …
Google My Business Lets You Enter URL Attributes For Other Business Information
Google quietly added a feature to the Google My Business spreadsheet uploads to enter URL attributes. These URL attributes can be used to link to things like your restaurants menu or other business information that is useful to searchers…
Google: Domain Age Doesn’t Matter For Search Rankings
Google’s John Mueller responded with a resounding “no” when he was asked if domain age matters for ranking in Google’s search results. John responded on Twitter to the question by simply saying “no” and adding no more detail…
Google: Internal Nofollow Links Don’t Devalue The Page They Are On
An interesting question was posed to Google’s Gary Illyes on Twitter asking if “internal nofollow links devalue the page that it’s on…