Mobile-First And the Link Graph
You probably already know this, but the mobile web uses a lot less links than the “desktop” web.
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[Reminder] Webinar — National Brands & Local Search: Use Insights to Drive Actions
With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and d…
Going global: Common sense considerations too commonly ignored
If you only advertise in the United States, you’re missing out on billions of potential customers. But before you enter the international PPC market, consider this advice from columnist Brendan McGonigle.
The post Going global: Common sense considerat…
Google Local Search Ranking Factors From Moz
Moz released their local search ranking factors study results for 2017. They do these studies every two years by survey the smartest local SEOs out there. You can view the full results here if you have not seen them already…
Google Mobile-First Index Will Have Some Affect On Link Graph
Google is still working hard at switching over to their mobile first index and we are hopeful that it will launch in 2017, but those chances don’t look likely. When they do…
Google Hid Some Easter Eggs On Their Blog For The Holiday
Gary Illyes said on Friday that in Zurich, where many of the Google webmaster analysts live, that it is a holiday both on Friday and Monday. He added on Twitter that due to the holiday, they decided to hide some easter eggs on their blog…
Local search ranking factors: What’s working in 2017 [Podcast]
In our new episode, we chat with Darren Shaw about the just-released Local Search Ranking Factors survey and discuss what marketers need to know about local SEO in 2017.
The post Local search ranking factors: What’s working in 2017 [Podcast] appeared first on Search Engine Land.
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Listen to your mother: Win Mother’s Day with humor and timing
Advertisers, have you put together your Mother’s Day strategy yet? Columnist Purna Virji from Bing has some tips for capturing searchers looking to celebrate their moms.
The post Listen to your mother: Win Mother’s Day with humor and timing appeared first on Search Engine Land.
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The Largest Review Spam Network Ever Or… Who is Shazedur Rahman and why should you care?
The title, The Largest Review Spam Network Ever, might seem like hyperbole. While I don’t yet know the network’s full size, it is responsible for tens if not hundreds of thousands of fake reviews. If you are interested in stories with happy endings, you would be better off reading some other post0. More importantly… Who … Continue reading The Largest Review Spam Network Ever Or… Who is Shazedur Rahman and why should you care? →
What B2B marketing can teach you about PPC in higher education
Though universities are targeting individual consumers rather than businesses, columnist Pauline Jakober shows paid search efforts for these institutions often more closely resemble B2B than B2C.
The post What B2B marketing can teach you about PPC in …
How to use Search Console for quick SEO wins
SEO doesn’t have to be complicated or technical. Laura Hogan, Head of Search at Rice Media, shared her tips at Brighton SEO on how to use Search Console to achieve quick SEO wins.
Google Spam Hall of Shame
In the routine of other research I am doing, I found several listings that definitely deserve nominations to the Google Spam Hall of Shame: Beachside Towing $45 towing in St Augustine and St Augustine Beach Florida More than a fake name and more than a few fake reviews. Was this a fake listing1? Not according to Google. Not … Continue reading Google Spam Hall of Shame →
How To Write Engaging Blog Posts Your Audience Will Crave
We all know we need content to drive online success, but creating great content doesn’t come easy. Marijana Kostelac provides a range of tips and tricks on how to write engaging blog posts.
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Living Presidents Speak Out About Google Fake Listings & Research
Google recently released and touted their research on fake listings in Google Maps. While their may have been a few problems with the research and quibbling about the details, I wanted authoritative voices as to its worth. I reached out to the living past and soon to be past presidents1 and asked2 them. “It depends on … Continue reading Living Presidents Speak Out About Google Fake Listings & Research →
Daily Search Forum Recap: April 14, 2017
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Search Buzz Video Recap: Burger King Spams Google Home, Similar Images….
Caption Contest: What does this Marketoonist say to you?
Here’s your chance to contribute and be recognized for your own martech sense of humor by participating in the MarTech Cartoon Caption Contest. Please take a moment to come up with a creative caption for the above cartoon by Thursday, April 27 at midnight EST.
The post Caption Contest: What does…
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SearchCap: Google style ideas, Merchant Center accounts & mobile optimization
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google style ideas, Merchant Center accounts & mobile optimization appeared first on Search Engine Land.
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The 8 time- & money-saving SEO tools I pay for (& 17 more I use for free)
With all of the tools available in the SEO space, it’s tough to know the best software to apply to various use cases. Contributor Tom Demers helps clear up confusion by detailing the strengths he’s discovered in a wide variety of offerings.
The post …
Making the case for mobile site optimizations: Who doesn’t want an extra $13K?
These days, the question isn’t whether we should invest in mobile but to what extent. Columnist Carrie Albright explains how marketers can make the case for greater investment in mobile optimization.
The post Making the case for mobile site optimizations: Who doesn’t want an extra $13K?…
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Google image search adds ‘style ideas’ after ‘similar items’ goes live
Google says with the new image search feature, they can “help boost your search style IQ.”
The post Google image search adds ‘style ideas’ after ‘similar items’ goes live appeared first on Search Engine Land.
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