Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment

Columnist Janet Driscoll Miller discusses some of the top challenges SEOs are facing today and outlines why an SEO strategy has to be a living document that changes based on search trends and algorithm updates.

The post Your flexible SEO strategy: Cre…

Here’s a script to stop ads from showing next to offensive videos

Wondering how to avoid embarrassing or controversial video ad placements on YouTube? Frederick Vallaeys shares a script for that.

The post Here’s a script to stop ads from showing next to offensive videos appeared first on Search Engine Land.

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Was The Wix SEO Hero Contest Good For Wix’ Online Reputation?

BetteridgeNow maybe these results looked a lot worse before the contest so I can’t say for sure it wasn’t partially successful as an ORM play. But if people still have problems/questions about their Wix website’s SEO, they are going to keep Googling them and posting them which will likely bring back more undesired results. As […]

The post Was The Wix SEO Hero Contest Good For Wix’ Online Reputation? appeared first on Local SEO Guide.

The complete guide to optimizing content for SEO (with checklist)

Google has stated that “content” is among its top three ranking factors, but what makes content “good” from an SEO perspective? Columnist Nate Dame outlines what makes high-quality SEO content.

The post The complete guide to optimizing content for SEO…

Attend MarTech for vendor-agnostic, graduate-level marketing, technology & management insights

MarTech is different in a couple of key ways that make it a must-attend experience for marketing leaders. MarTech is independent and not owned by a vendor. We don’t have axes to grind (or sales targets to meet) when it comes to any technology or platform. Speakers are selected based on their…

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