Google clarifies how AI Overview impressions get counted
John Mueller clarified on Reddit how Google Search Console counts impressions for AI Overviews, explaining they’re tracked as a block rather than by individual position — and he’s open to feedback on what tracking would actually be useful.
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Almost 100% Of People Also Ask Results Are Answered By Google AI Overviews
Google is now answering nearly 100% of all people also asked questions with AI Overviews. 14 months ago, it was only at about 12% but now we are seeing thar nearly all People also ask sections are answered by AI Overviews.
Google Ads Location Asset Requirements Update
Google has updated its location asset requirements for Google Ads. Google said it made these updates to “improve terminology, enhance readability, and include troubleshooting steps applicable to advertisers using location assets.”
Google Confirmed Indexing Reporting Bug From Yesterday As Short Blip
Yesterday, for a short period of time, Google Search Console was reporting pages as not being indexed and in the status of “Crawled – currently not indexed.” The issue seemed to have been resolved within an hour or so and now John Mueller from Google c…
Google tests new title box when hovering over links in ai mode
Google is testing a new hover design for anchor text links in AI Mode, showing a different format than the website icon and title style spotted back in May 2026.
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Bing tests new Web tab in its search menu
Bing is testing a new ‘Web’ tab under its ‘All’ tab in the search menu, though it currently shows the same results and appears non-clickable after the first click.
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Best SEO books for 2026: what I learned from reading them
The ideas worth taking back to your website, the arguments I question, and the books I would recommend for different kinds of work.
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Google says search is getting worse in Europe and this will hurt local businesses
Google began rolling out changes to EU search results on September 8 to comply with the Digital Markets Act, warning that the redesign would reduce search quality, Reuters reported. The new layout gives one specialist comparison service the most prominent placement, followed by two others with fewer details. A carousel containing hotels, airlines and restaurants […]
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Regional Differences In Google Search Experience Documentation
Google has posted a new help document explaining the regional differences in the Google Search experience. This document includes information about search experiences available in certain countries, such as aggregator units, supplier units, and carousels.
Google Merchant Center AI performance report gets new sections
Google Merchant Center’s AI performance report has expanded with new sections covering AI Search intent, AI Search terms, and AI Attributes, giving account owners deeper visibility into how their products perform in AI-powered searches.
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Google: EU DMA Changes Resulted In Largest Reduction In Search Quality
Google has rolled out its Digital Markets Act changes in Europe and called it the “largest reduction in quality” in the life of Google Search. “The changes mark the largest reduction in quality of service ‘at the world’s most popular internet search en…
September Data In Google Business Profiles Insights Missing
Google Business Profiles insights analytics report is missing data for the whole month of September 2026. Normally these reports can be a few days delayed but now we 8 days into the month and I still do not see any data.
Google Ads AI Dashboards Live For Some Advertisers
Some advertisers are starting to see the new AI dashboards within Google Ads. As a reminder, Google showed off these Gemini-powered Google Ads dashboards last May and then in August said they would roll out soon and I guess now some advertisers are se…
Google AI Mode Tests Paginated Follow Up Responses With Skip Button
Google is testing a new form of responses in AI Mode that offers paginated follow-up questions and responses, with a skip button to skip them.
Google Search Console Links Report Not Updated In A Month
The Google Search Console link report has now not been updated for a month. The last time the report was updated with fresh link data was around August 8, 2026 – a month ago.
Google tests larger sitelink font size on mobile for sponsored ads
Google is testing larger sitelink font sizes on mobile within Google Ads, making sitelinks noticeably more prominent while the website name stays the same size.
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Google Tests Thinner AI Overview Citations Panel
Google is testing a thinner design for the citations/link panel on the right side of the AI Overview. The citations panel is noticeably thinner and may be less noticeable to searchers, maybe leading to fewer clicks?
Google Business Profiles Email: Does This Look Right To You
Google is sending out Google Business Profiles notifications to business owners asking if the user-suggested edit or update is correct or not. The email says, “Does this look right to you?” and then it shows the suggested update to your business, which…
Google Shopping Ads With Number Sold Last Week
Google is showing the number of sold items for a specific product in the Google Shopping Ads format. The ad has an extension added on it that says “200+ sold last,” or whatever number it might be.
Google shows sold last week badges more often in Shopping ads
Google is showing ‘Sold last week’ badges more frequently in Shopping ads. This can increase user trust and improve CTR.
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